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Overview
Gorjana designs and sells fine jewelry with pieces meant to be layered, mixed, and matched for personal expression. The brand serves both wholesale (B2B) and direct-to-consumer (D2C) markets, selling through a wholesale website and a growing network of stores, with procurement managed from a single warehouse. It differentiates itself by combining early online wholesale adoption with a strong D2C and retail presence to reach both professional buyers and individual shoppers. Its goal is to grow revenue into the hundreds of millions while maintaining profitability and expanding its product lines and store footprint.
About gorjana & Griffin
Industries
Design
Consumer Goods
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Laguna Beach, California
Founded
2004
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Simplify's Take
What believers are saying
- More than 120 stores support expansion into affluent suburban malls.
- In-store styling and gifting increase basket sizes and repeat purchases.
- Philanthropic partnerships strengthen community affinity and brand loyalty.
What critics are saying
- Mall traffic weakness will hurt new-store productivity and expansion payback.
- Dense store rollout risks cannibalization in California, Massachusetts, and Texas.
- Single-warehouse procurement creates an operational outage risk for every channel.
What makes gorjana & Griffin unique
- Founded in 2004, gorjana shifted from wholesale to omnichannel retail.
- Its jewelry emphasizes layering, mixing, and stacking for personal styling.
- The brand pairs accessible price points with 14K gold and diamond pieces.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Paid Vacation
401(k) Retirement Plan
401(k) Company Match
Flexible Work Hours
Company News
Additionally, the California jewelry line Gorjana will open a location in Baybrook Mall this month.
Laguna Beach, California-based jewelry brand Gorjana is expanding its footprint by opening a new store at SouthPark Mall in Charlotte, North Carolina, this spring.
Gorjana, in collaboration with Richpack, has mastered the art of aligning its California-inspired brand identity with its packaging.
Gorjana, the Laguna Beach-based jewelry brand known for its delicate gold-plated and fine jewelry collections, is set to open a boutique at the City Center Bishop Ranch.
Jewelry store Gorjana will open a Boulder location at the Twenty Ninth Street Mall on July 15.
gorjana & Griffin is Hiring for 149 Jobs on Simplify!
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About gorjana & Griffin
Industries
Design
Consumer Goods
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Laguna Beach, California
Founded
2004
gorjana & Griffin is Hiring for 149 Jobs on Simplify!
Find jobs on Simplify and start your career today