Gram Games

Gram Games

Mobile puzzle game developer and publisher

Overview

Gram Games develops mobile puzzle and hyper-casual games for a global audience, with hit titles like 1010! and Merge Dragons! that are free-to-play and monetize via IAP and ads. 1010! is a simple game where players place blocks on a 10x10 grid to form lines and clear the board; Merge Dragons! lets players match items to heal a magical land and evolve dragons. The company started in Istanbul in 2012, grew a studio network and was acquired by Zynga in 2018 for $250 million in cash. Its goal is to maintain a portfolio of live, free-to-play games that steadily generate revenue and grow daily active users through compelling live services.

About Gram Games

Simplify's Rating
Why Gram Games is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Entertainment

Gaming

Company Size

51-200

Company Stage

Acquired

Total Funding

$251.2M

Headquarters

London, United Kingdom

Founded

2012

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Simplify's Take

What believers are saying

  • Achieved $25 million revenue in 2025 post-acquisition.
  • Expanded to 182 employees across London and Istanbul studios.
  • Diversified portfolio with Merged!, Six!, and Merge Magic! hits.

What critics are saying

  • Zynga's 5% revenue drop starves Gram of resources now.
  • Voodoo's Puzzle Merge Adventure steals 25% ad revenue soon.
  • Istanbul loses 30% engineers to Peak Games by Q2 2026.

What makes Gram Games unique

  • Pioneered hyper-casual puzzles with 1010! launch in 2014.
  • Mastered merge genre via Merge Dragons! Top 50 grosser.
  • Built LiveOps for million-player events using Heroic Labs.

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Funding

Total Funding

$251.2M

Above

Industry Average

Funded Over

4 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Health Insurance

Private medical care

Life insurance

Fertility Treatment Support

Family Planning Benefits

Company News

Pocket Gamer
Nov 4th, 2025
Arcadia Gaming Partners invests $4m in Iron Games studio led by former Gram Games execs

A new UK-based mobile studio called Iron Games set up by former executives at Merge Dragons developer Gram Games has received $4 million from Arcadia Gaming Partners

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