Grand Rapids Ophthalmology

Grand Rapids Ophthalmology

Eye care clinic providing LASIK procedures

Overview

Grand Rapids Ophthalmology provides medical eye care in West Michigan, offering LASIK with the EX500 Excimer Laser, routine eye exams, and treatment for various eye health conditions. LASIK uses a laser to reshape the cornea to improve vision, while routine exams monitor eye health and detect problems. The practice stands out through its long history since 1982, broad range of services, and access to advanced laser technology by a team of expert doctors and staff. Its goal is to deliver high-quality eye care and improve patients’ vision by using skilled clinicians and up-to-date equipment.

Significant Headcount Growth

About Grand Rapids Ophthalmology

Simplify's Rating
Why Grand Rapids Ophthalmology is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Healthcare

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Grand Rapids, Michigan

Founded

1982

Get referred to Grand Rapids Ophthalmology

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • GRO opened Greenville's new 705 S Greenville W Dr. Suite 201 location in 2026.
  • Its July 29, 2026 website lists 11 ophthalmologists and 19 optometrists, signaling staffing depth.
  • Grand Rapids Magazine named Thomas Cowden and GRO doctors in its 2026 Top Doctors list.

What critics are saying

  • BBB listed five complaints against GRO as of October 16, 2025.
  • West Michigan rivals Corewell, UM Health West, and Retina Specialists compete for surgeons and referrals.
  • Heavy insurance and Medicare dependence squeezes margins if reimbursement drops or payer contracts tighten.

What makes Grand Rapids Ophthalmology unique

  • Since 1982, GRO runs West Michigan's largest integrated eye-care network with 12 locations.
  • GRO bundles ophthalmology, optometry, surgery, optical retail, and LASIK around one patient flow.
  • Its WaveLight EX500 LASIK and multiple surgical centers separate it from routine eye clinics.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Holidays

Paid Vacation

Growth & Insights and Company News

Headcount

6 month growth

8%

1 year growth

8%

2 year growth

8%
The Daily News
Jul 3rd, 2023
Grand Rapids Ophthalmology celebrates new location in Greenville

Earlier this year, Grand Rapids Ophthalmology relocated from 112 S. Clay St. to 705 S. Greenville W Dr., Suite 201.

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Grand Rapids Ophthalmology right now.

Find jobs on Simplify and start your career today

We update Grand Rapids Ophthalmology's jobs every few hours, so check again soon! Browse all jobs →