Graphite

Graphite

SEO and content strategy growth agency

Overview

Graphite is a growth agency that specializes in SEO and content strategy to help companies scale their organic growth. It designs and executes customized SEO and content plans, builds scalable growth engines, and uses data-driven optimization to drive sustainable traffic and leads. It differentiates itself by delivering end-to-end, repeatable growth systems for high-profile clients like MasterClass, Robinhood, and BetterUp, rather than one-off campaigns. The company’s goal is to help businesses grow through consistent, measurable improvements in organic search visibility and content-driven revenue.

About Graphite

Simplify's Rating
Why Graphite is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

AI & Machine Learning

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

San Francisco, California

Founded

N/A

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Simplify's Take

What believers are saying

  • Graphite is still hiring Growth Director and SEO/AEO leads in 2026.
  • 2026 Graphite research says 95% of blog articles drive little impact.
  • The platform launch created a sales motion around guided onboarding and customer strategy.

What critics are saying

  • AI-generated writing briefly overtook human writing in November 2024, weakening SEO demand.
  • Access-gated onboarding and undisclosed pricing slow adoption against faster self-serve rivals.
  • If organic search traffic decays, Graphite’s agency-plus-software model loses its core wedge.

What makes Graphite unique

  • Graphite turned agency SEO expertise into self-serve SaaS in May 2024.
  • MasterClass, Notion, BetterUp, and Webflow validated Graphite’s topical SEO methods.
  • Graphite emphasizes topic-based Topical Authority over outdated keyword stuffing.

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Benefits

Health Insurance

Unlimited Paid Time Off

Flexible Work Hours

Company News

PR Newswire
May 1st, 2024
Graphite Unveils New Ai-Driven Topical Seo Platform

The technology, which has powered winning SEO strategies for hyper-growth agency clients for years, is now available to any organization as a self-service SaaS offeringSAN FRANCISCO, May 1, 2024 /PRNewswire/ -- Graphite , the AI-enabled SEO agency co-founded by Ethan Smith and Marcos Ciarrocchi, today unveiled a first-of-its-kind topical SEO platform, powered by AI, called the Graphite Platform. For years, hyper-growth companies like MasterClass, Notion, BetterUp, and Webflow have leveraged Graphite technology to successfully scale their SEO efforts. Now, this technology is available as a self-service SaaS product to any organization that wants to grow with SEO.Most companies are in need of a massive SEO strategy overhaul. Outdated practices such as keyword-based SEO lead to wasted time, effort, and money. Recent Graphite research shows that it's common for 95% of blog articles to drive little to no impact. After rigorous analysis, experimentation, and reproduction of impactful results across its client portfolio, Graphite has found a more effective approach: a topics-based SEO strategy focusing on quality content and Topical Authority.Introducing the Graphite PlatformThe Graphite Platform combines advanced AI and machine learning with Graphite's deep experience in Topical SEO to make SEO accessible to everyone

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