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Overview
Graphite is a growth agency that specializes in SEO and content strategy to help companies scale their organic growth. It designs and executes customized SEO and content plans, builds scalable growth engines, and uses data-driven optimization to drive sustainable traffic and leads. It differentiates itself by delivering end-to-end, repeatable growth systems for high-profile clients like MasterClass, Robinhood, and BetterUp, rather than one-off campaigns. The company’s goal is to help businesses grow through consistent, measurable improvements in organic search visibility and content-driven revenue.
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Simplify's take
What believers are saying
- Graphite's November 2026 AI report keeps the brand visible in search debates.
- October 2026 openings for SEO/AEO leaders signal continued demand and hiring.
- Ethan Smith's November 2026 media quotes strengthen Graphite's authority on AI search.
What critics are saying
- Google's AI Overviews can erase organic clicks, undercutting Graphite's core SEO agency model.
- Ahrefs, Semrush, and AI-native marketing tools commoditize topical SEO software quickly.
- If clients copy Graphite's methods, the platform advantage shrinks before 2027.
What makes Graphite unique
- Graphite's 2024 Topical SEO platform combines AI, topic graphs, and internal-link automation.
- Ethan Smith sells research-driven AEO and SEO to Webflow, Adobe, and Upwork.
- Its 140-person, 15-country research team turns experiments into client workflows and software.
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