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Overview
Graphite is a growth agency that specializes in SEO and content strategy to help companies scale their organic growth. It designs and executes customized SEO and content plans, builds scalable growth engines, and uses data-driven optimization to drive sustainable traffic and leads. It differentiates itself by delivering end-to-end, repeatable growth systems for high-profile clients like MasterClass, Robinhood, and BetterUp, rather than one-off campaigns. The company’s goal is to help businesses grow through consistent, measurable improvements in organic search visibility and content-driven revenue.
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Simplify's Take
What believers are saying
- Graphite raised $52 million in March 2025, reaching about $81 million total funding.
- Built In NYC showed 105 employees and open engineering, sales, and management hiring in 2026.
- Webflow and Fourthwall references suggest Graphite is landing recognizable customers and usage gains.
What critics are saying
- Answer-engine optimization is crowded; AirOps and Profound attack the same buyer now.
- Graphite's methodology drew Rand Fishkin rebuttals in March 2026, hurting trust.
- If Google and OpenAI change citations, Graphite's topical-SEO moat loses relevance fast.
What makes Graphite unique
- Graphite turned agency SEO expertise into self-service topical SEO software in 2024.
- Ethan Smith pushed Graphite into AEO, hosting AEO Conf 2026 with AirOps and Webflow.
- Graphite publishes original research on AI search collapse, strengthening its authority narrative.
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