Graphite

Graphite

SEO and content strategy growth agency

About Graphite

Simplify's Rating
Why Graphite is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

AI & Machine Learning

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

San Francisco, California

Founded

N/A

Overview

Graphite is a growth agency that specializes in SEO and content strategy to help companies scale their organic growth. It designs and executes customized SEO and content plans, builds scalable growth engines, and uses data-driven optimization to drive sustainable traffic and leads. It differentiates itself by delivering end-to-end, repeatable growth systems for high-profile clients like MasterClass, Robinhood, and BetterUp, rather than one-off campaigns. The company’s goal is to help businesses grow through consistent, measurable improvements in organic search visibility and content-driven revenue.

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Simplify's Take

What believers are saying

  • Google's 2023 Topical Authority confirmation validates Graphite's core algorithm.
  • Study across 12 websites shows high Topical Authority accelerates article visibility.
  • Proven with hyper-growth clients like MasterClass, Notion, and Webflow.

What critics are saying

  • Graphite.com AI code platform diverts SEO traffic and erodes brand identity.
  • Surfer SEO captures market share from Graphite's new platform in 12-18 months.
  • Answer Engine Optimization shift obsoletes topical SEO in 18-36 months.

What makes Graphite unique

  • Graphite Platform uses Topic Graph clustering hundreds of millions of keywords into topics.
  • Proprietary algorithm assesses Topical Authority, verified by Google in 2023.
  • Enables three-month content pipeline creation in one day versus weeks.

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Benefits

Health Insurance

Unlimited Paid Time Off

Flexible Work Hours

Company News

PR Newswire
May 1st, 2024
Graphite Unveils New Ai-Driven Topical Seo Platform

The technology, which has powered winning SEO strategies for hyper-growth agency clients for years, is now available to any organization as a self-service SaaS offeringSAN FRANCISCO, May 1, 2024 /PRNewswire/ -- Graphite , the AI-enabled SEO agency co-founded by Ethan Smith and Marcos Ciarrocchi, today unveiled a first-of-its-kind topical SEO platform, powered by AI, called the Graphite Platform. For years, hyper-growth companies like MasterClass, Notion, BetterUp, and Webflow have leveraged Graphite technology to successfully scale their SEO efforts. Now, this technology is available as a self-service SaaS product to any organization that wants to grow with SEO.Most companies are in need of a massive SEO strategy overhaul. Outdated practices such as keyword-based SEO lead to wasted time, effort, and money. Recent Graphite research shows that it's common for 95% of blog articles to drive little to no impact. After rigorous analysis, experimentation, and reproduction of impactful results across its client portfolio, Graphite has found a more effective approach: a topics-based SEO strategy focusing on quality content and Topical Authority.Introducing the Graphite PlatformThe Graphite Platform combines advanced AI and machine learning with Graphite's deep experience in Topical SEO to make SEO accessible to everyone

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