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Grass Valley provides end-to-end tools for content creation, production, control, and distribution in the media and entertainment industry. It sells hardware, software, and services for live production, news, playout, and networking to traditional broadcasters, OTT platforms, VOD services, and content creators on tablets, PCs, and mobile devices. Its products combine hardware and software into workflows to improve operational efficiency, storytelling, and viewer engagement while staying cost-effective and scalable. Grass Valley differentiates itself with open standards, a comprehensive end-to-end solution set, and a focus on helping customers manage both new and legacy workflows to adapt to the evolving media landscape and build sustainable media businesses.
Industries
Hardware
Enterprise Software
Entertainment
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$256M
Headquarters
San Francisco, California
Founded
1959
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Total Funding
$256M
Above
Industry Average
Funded Over
3 Rounds
Remote Work Options
Ronny van Geel announced as new VP, cameras at Grass Valley. In a career spanning 25 years, van Geel has most recently served as Grass Valley's director of product marketing Published: September 2, 2026 Grass Valley has announced the appointment of Ronny van Geel as its new vice president, cameras. Spanning more than 25 years in the industry, van Geel's career began at Philips DVS in 1999, and has included roles in camera technology, product strategy and media workflows. Most recently, he has served as Grass Valley's director of product marketing, working across the company's strategy and portfolio. He has helped shape the Grass Valley story, said the company, across unified media operations and new themes such as DMF. Commenting on his new position, van Geel said, "I'm excited to bring a broader perspective back into a field I care about deeply. There is an extraordinary depth of knowledge, craftsmanship and passion in the camera team, built over many years and in close partnership with customers, operators and partners around the world. I'm looking forward to working with those teams to help people realise their creative intent and tell more captivating stories in new ways." Adam Marshall, chief product officer at Grass Valley, said, "Ronny brings an exceptional combination of deep camera expertise, product experience and a broad understanding of how media production is evolving. He knows this business from multiple perspectives, and he has a strong instinct for turning what he sees in the market into products that matter to the people using them. We're very pleased to have him leading our camera product organisation and bringing that experience to the team".
Grass Valley, Encompass expand managed playout platform. Aug 28, 2026 | TVN Staff Save this article for later! Login or create a Free Member Profile to bookmark it. Encompass Digital Media and Grass Valley are expanding their collaboration with the launch of Altitude Playout Plus, a software-defined channel origination platform aimed at broadcasters that handle live, late-changing and complex programming. The companies said the new service combines Encompass managed services, Media Cloud and Altitude Flow with Grass Valley AMPP and Playout X to create an integrated workflow from media supply chain operations through channel origination and transmission. Channel 4 has selected Altitude Playout Plus to support its channel portfolio under a new multi-year managed playout agreement, with service scheduled to begin in 2027. The broadcaster is the second major U.K. public broadcaster to select the Encompass and Grass Valley platform, following a launch this month, the companies said. Altitude Playout Plus is designed for channels where schedules and content can change close to or during transmission, including live sports, news and entertainment. The architecture also supports live contribution, event management, recording and fast-turnaround workflows. Grass Valley said AMPP provides the software-defined production and playout foundation, with Playout X supporting channel origination. Encompass integrates those capabilities with Altitude Flow, its media supply chain and control platform, while its web-based Playout Director brings together operational data used to manage live programming and late changes. The companies said the architecture can be deployed across cloud and on-premises infrastructure and operated from multiple Encompass locations. Services for the UK public broadcasters will be delivered from Encompass facilities in London and Riga. "Altitude Playout Plus has been designed around the realities of running complex live channels, where schedules can change quickly and operators need immediate access to the services and information required to respond," said Keir Shepherd, Encompass chief solutions officer. "Our work with Grass Valley gives us a software-defined foundation that we can combine with our media supply chain, operational tools and global managed service capability. Channel 4's decision to adopt the platform, alongside another major UK public broadcaster, gives us a strong foundation for extending the service to other demanding channel environments." The architecture also gives Encompass access to additional AMPP applications when specialist capabilities are needed. The companies said resources can be introduced according to the requirements of a channel or event rather than maintained permanently for workflows used only periodically. Grass Valley said the deployment shows how its Dynamic Media Facility approach can support established broadcast services across hybrid, geographically distributed infrastructure. The company said AMPP applications can operate alongside existing systems and Encompass technology without requiring customers to standardize around a single deployment location. "Major broadcasters are looking for greater flexibility without compromising the resilience and operational control required for live television," said Steve Hassan, Grass Valley senior director of playout. "Working with Encompass shows how a Dynamic Media Facility can bring software-defined playout and existing broadcast operations into the same architecture. Resources can be deployed across cloud and on-premises infrastructure and across different locations, giving service providers the flexibility to respond to changing channel and event requirements while maintaining the operational standards their customers expect." The companies said design work has been completed ahead of Channel 4's transition to ensure the platform meets technical and operational requirements. Grass Valley said it will be at IBC 2026 in Amsterdam, Sept. 11-14, in Booth 9.A01, where visitors can learn more about AMPP, Playout X and the Dynamic Media Facility.
Grass Valley advances integrated Live Production for unified media operations At IBC2026. K-Frame and Maverik X innovations extend familiar production control into AMPP, alongside new replay, audio, commentary and communications capabilities K-Frame remains the dedicated production core for demanding live productions Grass Valley will also introduce AMPP Commentator, a browser-based application for professional commentary from venues, remote locations or temporary production setups At IBC2026, Grass Valley will demonstrate an integrated live production environment that brings dedicated hardware, software-based applications and partner technologies together within a unified media operation. Aligned with Grass Valley's Dynamic Media Facility strategy, the showcase combines K-Frame, Maverik X, LiveTouch X and new AMPP applications across switching, replay, audio, commentary and communications. Production teams can introduce software-defined capabilities while retaining the control surfaces, workflows and performance they rely on for live production. "Live production does not leave room for hesitation," said Greg Huttie, VP Live Production Solutions at Grass Valley. "Operators need immediate control, predictable performance and the confidence to make decisions in the moment. At IBC, we are showing how K-Frame continues to provide that trusted live core, while extending its reach across software-based production, replay, venues and distributed teams." Extending Familiar Control into AMPP K-Frame remains the dedicated production core for demanding live productions, with true suites operation allowing multiple productions to share processing and I/O resources while retaining independent control. At IBC, Grass Valley will demonstrate expanded UltraMatch format conversion, additional programmable outputs and integration with Daktronics LED mapping, supporting broadcast feeds and in-venue displays from the same production. Integration with CUEZ Automate adds automation for planned and repeatable sequences while operators retain control of editorial decisions. K-Frame control panels now extend into AMPP, allowing operators to use familiar tactile surfaces and workflows with Maverik X. The software-based production switcher also supports Maverik modular panels, Korona, Stream Deck and Skaarhoj surfaces, giving customers a choice of control options across on-premises, edge and cloud deployments. New Maverik X capabilities include luma keying, WYSIWYG DVE control and timeline sequence automation. Operators can build and trigger timed actions for opening sequences, transitions and recurring production elements, with sequences able to trigger actions across AMPP and connected Grass Valley Alliance applications. "Software production should expand what a production team can do, not force it to relearn how to work," said Jonathan Lyth, Product Director for Live Applications and Enterprise Media at Grass Valley. "By extending familiar control into AMPP and making the user experience customizable, we can reduce technical complexity and give each operator the controls they need for the production in front of them." Replay, Audio and Distributed Production LiveTouch X enhancements extend sports replay within the same production environment. New multi-camera controls support angle selection and switching during highlights, alongside expanded audio monitoring, faster navigation and clearer on-air feedback. Direct integration with Grass Valley's triple-speed LDX cameras connects acquisition and replay, while Production Replay X brings replay, clip playback and highlight creation into AMPP for hybrid and distributed productions. Calrec ImPulseV brings broadcast audio control into the AMPP environment, connecting virtualized DSP and familiar operator surfaces with the wider production workflow. Grass Valley and partner technologies can operate within the same environment, with Zoom ISOcloud bringing remote participants into AMPP as individual production sources, NDI expanding connectivity, and MXMZ and Flowics providing graphics integration. Grass Valley will also introduce AMPP Commentator, a browser-based application for professional commentary from venues, remote locations or temporary production setups. Commentators can receive program video and audio, manage monitoring, microphone and talkback, and return broadcast-quality audio directly into AMPP. The newly released Audio Cart application further provides playout of music, stings, audience effects and other short-form audio elements used during live production. AMPP Intercom, announced at NAB 2026, extends production communications across facilities and remote locations. It can operate independently or connect with existing facility intercom environments, keeping communications between operators and contributors within the same distributed production architecture. Extending the Production Environment The same production foundation supports Broadcast AV and Enterprise Media applications through Event Producer X and Framelight X. Event Producer X provides a streamlined production environment for town halls, leadership communications and corporate events, with interfaces that can be tailored to the operator and production. Framelight X connects live output with media management, browser-based editing, review and distribution. LayerCake provides the infrastructure, AMPP applications and resources required for each production, while Slide Relay integrates PowerPoint presentation control and contribution. Together, these capabilities allow organizations to simplify operation for less-specialist users while retaining access to the production and content tools required for professional output. Grass Valley's IBC showcase demonstrates how Dynamic Media Facility principles can be applied across live production, connecting established hardware, software-defined applications and partner technologies without requiring production teams to abandon familiar ways of working. Customers can select and deploy resources according to each production while extending existing workflows across facilities, remote locations and software-based environments. "Hybrid production is not about choosing hardware or software," added Lyth. "It is about bringing the right resources together for each production and making them simple for people to operate. That is how AMPP helps customers unify media operations while putting the principles of the Dynamic Media Facility into practice today." Visitors can experience Grass Valley's integrated live production portfolio at Booth 9.A01 during IBC2026, September 11-14, at RAI Amsterdam.
Grass Valley advances integrated Live Production for unified media operations at IBC2026. K-Frame and Maverik X innovations extend familiar production control into AMPP, alongside new replay, audio, commentary and communications capabilities MONTREAL, CANADA - AUGUST 26, 2026 - At IBC2026, Grass Valley will demonstrate an integrated live production environment that brings dedicated hardware, software-based applications and partner technologies together within a unified media operation. Aligned with Grass Valley's Dynamic Media Facility strategy, the showcase combines K-Frame, Maverik X, LiveTouch X and new AMPP applications across switching, replay, audio, commentary and communications. Production teams can introduce software-defined capabilities while retaining the control surfaces, workflows and performance they rely on for live production. "Live production does not leave room for hesitation," said Greg Huttie, VP Live Production Solutions at Grass Valley. "Operators need immediate control, predictable performance and the confidence to make decisions in the moment. At IBC, we are showing how K-Frame continues to provide that trusted live core, while extending its reach across software-based production, replay, venues and distributed teams." Extending Familiar Control into AMPP K-Frame remains the dedicated production core for demanding live productions, with true suites operation allowing multiple productions to share processing and I/O resources while retaining independent control. At IBC, Grass Valley will demonstrate expanded UltraMatch format conversion, additional programmable outputs and integration with Daktronics LED mapping, supporting broadcast feeds and in-venue displays from the same production. Integration with CUEZ Automate adds automation for planned and repeatable sequences while operators retain control of editorial decisions. K-Frame control panels now extend into AMPP, allowing operators to use familiar tactile surfaces and workflows with Maverik X. The software-based production switcher also supports Maverik modular panels, Korona, Stream Deck and Skaarhoj surfaces, giving customers a choice of control options across on-premises, edge and cloud deployments. New Maverik X capabilities include luma keying, WYSIWYG DVE control and timeline sequence automation. Operators can build and trigger timed actions for opening sequences, transitions and recurring production elements, with sequences able to trigger actions across AMPP and connected Grass Valley Alliance applications. "Software production should expand what a production team can do, not force it to relearn how to work," said Jonathan Lyth, Product Director for Live Applications and Enterprise Media at Grass Valley. "By extending familiar control into AMPP and making the user experience customizable, we can reduce technical complexity and give each operator the controls they need for the production in front of them." Replay, Audio and Distributed Production LiveTouch X enhancements extend sports replay within the same production environment. New multi-camera controls support angle selection and switching during highlights, alongside expanded audio monitoring, faster navigation and clearer on-air feedback. Direct integration with Grass Valley's triple-speed LDX cameras connects acquisition and replay, while Production Replay X brings replay, clip playback and highlight creation into AMPP for hybrid and distributed productions. Calrec ImPulseV brings broadcast audio control into the AMPP environment, connecting virtualized DSP and familiar operator surfaces with the wider production workflow. Grass Valley and partner technologies can operate within the same environment, with Zoom ISOcloud bringing remote participants into AMPP as individual production sources, NDI expanding connectivity, and MXMZ and Flowics providing graphics integration. Grass Valley will also introduce AMPP Commentator, a browser-based application for professional commentary from venues, remote locations or temporary production setups. Commentators can receive program video and audio, manage monitoring, microphone and talkback, and return broadcast-quality audio directly into AMPP. The newly released Audio Cart application further provides playout of music, stings, audience effects and other short-form audio elements used during live production. AMPP Intercom, announced at NAB 2026, extends production communications across facilities and remote locations. It can operate independently or connect with existing facility intercom environments, keeping communications between operators and contributors within the same distributed production architecture. Extending the Production Environment The same production foundation supports Broadcast AV and Enterprise Media applications through Event Producer X and Framelight X. Event Producer X provides a streamlined production environment for town halls, leadership communications and corporate events, with interfaces that can be tailored to the operator and production. Framelight X connects live output with media management, browser-based editing, review and distribution. LayerCake provides the infrastructure, AMPP applications and resources required for each production, while Slide Relay integrates PowerPoint presentation control and contribution. Together, these capabilities allow organizations to simplify operation for less-specialist users while retaining access to the production and content tools required for professional output. Grass Valley's IBC showcase demonstrates how Dynamic Media Facility principles can be applied across live production, connecting established hardware, software-defined applications and partner technologies without requiring production teams to abandon familiar ways of working. Customers can select and deploy resources according to each production while extending existing workflows across facilities, remote locations and software-based environments. "Hybrid production is not about choosing hardware or software," added Lyth. "It is about bringing the right resources together for each production and making them simple for people to operate. That is how AMPP helps customers unify media operations while putting the principles of the Dynamic Media Facility into practice today." Visitors can experience Grass Valley's integrated live production portfolio at Booth 9.A01 during IBC2026, September 11-14, at RAI Amsterdam. About Grass Valley Grass Valley empowers over 90% of the world's top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows. With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need - from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences. With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution. Press contacts. Bénédicte Fauveau Media Relations
Grass Valley connects SDI, IP and software as one unified infrastructure at IBC2026. New routing, modular processing, orchestration and monitoring capabilities bridge dedicated hardware and software-based processing as part of the Dynamic Media Facility MONTREAL, CANADA - AUGUST 21, 2026 - At IBC2026, Grass Valley will showcase infrastructure connecting SDI, SMPTE ST 2110, MXL and software-based processing as one unified operational environment. Under the theme Connect Everything, Everywhere, Grass Valley will demonstrate how media organizations can modernize existing facilities without replacing the surrounding infrastructure or creating new operational silos. Routing, processing, orchestration and monitoring come together across dedicated hardware and software-defined workflows, supporting unified media operations and Grass Valley's hybrid-by-design approach. Routing for Modern UHD Production IBC2026 will provide the first opportunity to see the Altair 12G-SDI router following its initial shipments earlier this year. Designed for small and mid-sized facilities, production hubs, venues and mobile production, Altair combines 12G-SDI routing and multiviewing in a compact 6RU frame, scaling to 160x160 12G-SDI I/O and up to 16 independent multiviewers. Through AMPP Orchestration, it becomes part of the wider infrastructure environment. Modular Processing Across SDI, IP and MXL Grass Valley will showcase Densité improved capabilities across XIP-3911 and the newly released ACE-3901 modular infrastructure. XIP-3911-IO improves performance, stability and workflows for hybrid SDI and SMPTE ST 2110, with frame synchronization, precision timing, mixed frame-rate and film-mode support, switching, expanded audio profiles and improved PTP stability. The newly released ACE-3901 provides two high-density gateway applications with the latest generation processing core, showcasing this next-generation infrastructure at IBC2026 for the first time. ACE-3901-IO provides SDI to uncompressed SMPTE ST 2110 conversion, supporting up to 64 3G-SDI signals in 32x32 or 32 12G-SDI signals in 16x16 on a single card. ACE-3901-GRID connects SDI directly with AMPP for MXL-native, software-based production, initially supporting up to 32 3G-SDI GRID gateway signals in a 16x16 configuration per card, with deterministic, low-latency performance. Recognized with Best of Show awards at IBC2025 and NAB Show 2026, ACE-3901-GRID bridges established infrastructure and the Dynamic Media Facility. Together, ACE-3901-IO and ACE-3901-GRID connect SDI with either SMPTE ST 2110 or MXL workflows. One Orchestration Layer Across More Signal Types AMPP Orchestration brings hardware, software and distributed resources into a common operational environment. At IBC2026, Grass Valley will demonstrate orchestration across SDI, SMPTE ST 2110, MXL, AMPP Global Streaming and TVU MediaMesh routing. NMOS newly enables MXL flow discovery and control, while GV Orbit extends orchestration into established infrastructure including Altair, XIP-3911 and ACE-3901. Scalable Monitoring and Operational Visibility Kaleido-IP X brings mesh multiviewer capabilities to AMPP, enabling monitoring of any AMPP-supported input, including MXL, through familiar Kaleido workflows. The demonstration combines multi-channel monitoring with Playout X and a new penalty box function and display for feeds requiring attention. Together, Kaleido-IP X and AMPP provide scalable monitoring across facilities, edge locations and software-processing environments through a common multiviewer experience. Controlled Evolution, Not Forced Replacement The new capabilities reflect the reality that SDI, ST 2110, MXL, remote connectivity and software-based processing increasingly need to coexist. Grass Valley allows customers to retain infrastructure that delivers value, connect it with new processing and production models, and introduce capabilities as requirements evolve. Altair provides UHD routing and multiviewing; XIP-3911 strengthens hybrid SDI and IP processing; ACE-3901 connects SDI with ST 2110 and MXL; and AMPP brings orchestration and observability across the wider environment. Together, they put the principles of the Dynamic Media Facility into practice by making hardware and software resources available as one connected infrastructure layer, operated and monitored through a common AMPP experience. Visitors can experience Grass Valley's Unified Media Operations infrastructure portfolio at Booth 9.A01 during IBC2026, September 11-14, at RAI Amsterdam. About Grass Valley Grass Valley empowers over 90% of the world's top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows. With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need - from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences. With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution. Press contacts. Bénédicte Fauveau Media Relations
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Industries
Hardware
Enterprise Software
Entertainment
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$256M
Headquarters
San Francisco, California
Founded
1959
Find jobs on Simplify and start your career today