Grass Valley unveils all-in-one solution for live production. Avora gives users everything they need to create, produce and deliver live content from one flexible system, without the complexity of assembling and operating multiple independent tools. Grass Valley has launched a standalone, all-in-one solution that brings the tools needed to create and deliver sophisticated live shows together in one streamlined system. Avora gives production teams a complete environment to prepare, produce and deliver live content, from switching and graphics to audio, remote guests, content, replay and delivery. Production resources can be prepared, saved, duplicated and recalled as a complete show, making it easy to move between recurring events, formats and productions without rebuilding the workflow each time. Avora supports both visual, shot-based production and more traditional programme/preset operation, allowing operators to work in the way that best suits the production. Its web-based user experience also enables multiple production roles to work with the same Avora system from their own browser interfaces where required. Remote guests can join productions through private invitation links, with low-latency connectivity, mix-minus and talkback built directly into the workflow. Avora is built on the founding principles and technology of GV AMPP, while operating as a standalone Grass Valley solution. Jonathan Lyth, product director for live applications at Grass Valley, said: "Avora answers a very clear market need. Production teams increasingly need professional capability, operational simplicity and the flexibility to scale around the show. "Avora brings the whole live production together in one system, giving teams a simpler way to create, operate and repeat sophisticated live productions."

Ronny van Geel announced as new VP, cameras at Grass Valley. In a career spanning 25 years, van Geel has most recently served as Grass Valley's director of product marketing Published: September 2, 2026 Grass Valley has announced the appointment of Ronny van Geel as its new vice president, cameras. Spanning more than 25 years in the industry, van Geel's career began at Philips DVS in 1999, and has included roles in camera technology, product strategy and media workflows. Most recently, he has served as Grass Valley's director of product marketing, working across the company's strategy and portfolio. He has helped shape the Grass Valley story, said the company, across unified media operations and new themes such as DMF. Commenting on his new position, van Geel said, "I'm excited to bring a broader perspective back into a field I care about deeply. There is an extraordinary depth of knowledge, craftsmanship and passion in the camera team, built over many years and in close partnership with customers, operators and partners around the world. I'm looking forward to working with those teams to help people realise their creative intent and tell more captivating stories in new ways." Adam Marshall, chief product officer at Grass Valley, said, "Ronny brings an exceptional combination of deep camera expertise, product experience and a broad understanding of how media production is evolving. He knows this business from multiple perspectives, and he has a strong instinct for turning what he sees in the market into products that matter to the people using them. We're very pleased to have him leading our camera product organisation and bringing that experience to the team".

Grass Valley, Encompass expand managed playout platform. Aug 28, 2026 | TVN Staff Save this article for later! Login or create a Free Member Profile to bookmark it. Encompass Digital Media and Grass Valley are expanding their collaboration with the launch of Altitude Playout Plus, a software-defined channel origination platform aimed at broadcasters that handle live, late-changing and complex programming. The companies said the new service combines Encompass managed services, Media Cloud and Altitude Flow with Grass Valley AMPP and Playout X to create an integrated workflow from media supply chain operations through channel origination and transmission. Channel 4 has selected Altitude Playout Plus to support its channel portfolio under a new multi-year managed playout agreement, with service scheduled to begin in 2027. The broadcaster is the second major U.K. public broadcaster to select the Encompass and Grass Valley platform, following a launch this month, the companies said. Altitude Playout Plus is designed for channels where schedules and content can change close to or during transmission, including live sports, news and entertainment. The architecture also supports live contribution, event management, recording and fast-turnaround workflows. Grass Valley said AMPP provides the software-defined production and playout foundation, with Playout X supporting channel origination. Encompass integrates those capabilities with Altitude Flow, its media supply chain and control platform, while its web-based Playout Director brings together operational data used to manage live programming and late changes. The companies said the architecture can be deployed across cloud and on-premises infrastructure and operated from multiple Encompass locations. Services for the UK public broadcasters will be delivered from Encompass facilities in London and Riga. "Altitude Playout Plus has been designed around the realities of running complex live channels, where schedules can change quickly and operators need immediate access to the services and information required to respond," said Keir Shepherd, Encompass chief solutions officer. "Our work with Grass Valley gives us a software-defined foundation that we can combine with our media supply chain, operational tools and global managed service capability. Channel 4's decision to adopt the platform, alongside another major UK public broadcaster, gives us a strong foundation for extending the service to other demanding channel environments." The architecture also gives Encompass access to additional AMPP applications when specialist capabilities are needed. The companies said resources can be introduced according to the requirements of a channel or event rather than maintained permanently for workflows used only periodically. Grass Valley said the deployment shows how its Dynamic Media Facility approach can support established broadcast services across hybrid, geographically distributed infrastructure. The company said AMPP applications can operate alongside existing systems and Encompass technology without requiring customers to standardize around a single deployment location. "Major broadcasters are looking for greater flexibility without compromising the resilience and operational control required for live television," said Steve Hassan, Grass Valley senior director of playout. "Working with Encompass shows how a Dynamic Media Facility can bring software-defined playout and existing broadcast operations into the same architecture. Resources can be deployed across cloud and on-premises infrastructure and across different locations, giving service providers the flexibility to respond to changing channel and event requirements while maintaining the operational standards their customers expect." The companies said design work has been completed ahead of Channel 4's transition to ensure the platform meets technical and operational requirements. Grass Valley said it will be at IBC 2026 in Amsterdam, Sept. 11-14, in Booth 9.A01, where visitors can learn more about AMPP, Playout X and the Dynamic Media Facility.