Overview

Grassroots Analytics builds a high-end database of left-leaning American consumers, including contact information, political preferences, biographical details, and net worth, for campaigns and related ventures. It collects and curates data and packages it into searchable datasets through its affiliated entities (GA Campaigns, GA Capital Raise, GA Non-Profit) to help identify audiences and plan outreach. The company differentiates itself by claiming a leading share of political data and offering a curated, high-quality left-leaning dataset, supported by a portfolio of linked data businesses in different consumer data markets. Its goal is to own and operate a suite of data companies that provide targeted political and consumer data products for campaigns, fundraising, and nonprofit activities, expanding its market reach while maintaining data quality.