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Green Man Gaming

Digital game retailer and community platform

Overview

Green Man Gaming is a digital retailer and marketplace for video games. It offers a large catalog of digital game licenses from many publishers, sold online and activated on users' devices. In 2012, it acquired Playfire to add a social layer that helps gamers connect and engage with games on the platform. Its goal is to be a leading online destination for discovering, buying, and discussing games with competitive pricing.

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About Green Man Gaming

Simplify's Rating
Why Green Man Gaming is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareEntertainmentGaming

Company Size

51-200

Company Stage

Series B

Total Funding

$9.1M

Headquarters

London, United Kingdom

Founded

2009

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What believers are saying

  • June 2026 Medal.tv partnership links game discovery directly to Green Man Gaming checkout.
  • March 2026 Regroup China partnership expands localized bundle sales across Bilibili and Douyin.
  • May 2026 console publishing for No More Room in Hell 2 proves expansion beyond retail.

What critics are saying

  • Valve, Epic, and console storefronts squeeze margins as platform power intensifies through 2027.
  • Charity bundles and discounts train customers to wait for promotions, eroding pricing power.
  • If publishers bypass Green Man Gaming for direct sales, its retailer model loses relevance.

What makes Green Man Gaming unique

  • Largest authorized independent retailer outside first-party platforms; 100M games sold by 2026.
  • Bundles, publishing, and DMS create a full-funnel ecosystem from discovery to fulfillment.
  • Medal.tv partnership and China localization deepen proprietary distribution beyond commodity key resale.

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Funding

Total Funding

$9.1M

Below

Industry Average

Funded Over

5 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
$45M
$65M
$100M

Company News

Saving Content
Oct 22nd, 2026
No More Room In Hell 2 launches "Camp Blood" Update with all-new Halloween content and responder retirement.

No More Room In Hell 2 launches "Camp Blood" Update with all-new Halloween content and responder retirement. TORONTO, CANADA - 22nd October, 2026 - Today, independent developer Torn Banner Studios and Green Man Gaming announced Camp Blood (1.2), the latest update for No More Room In Hell 2. Featuring the first new map since the title's 1.0 launch in August, plus end-game perks for dedicated Responders, this update brings fresh content just in time for Halloween, with plans to add more maps and gameplay systems as the title continues its post-release journey. 1.2 FEATURES & UPDATES: * Hell Rains Down on Ruby Lake: No More Room In Hell 2's latest Survival map 'Ruby Lake' is set deep in the forests of New Jersey and inspired by cult-classic slasher films of the 1980s. Responders help the National Guard extract all remaining citizens while avoiding the deadly grip of the zombies hiding in abandoned facilities. * Rewards for Esteemed Responders: Those who have served their time in the Civil Recovery Corps can now retire with 'Distinguished Service' status, passing their expertise to the newer Responders. End-game players can retire Responders at Level 100 or higher to unlock bonus XP, with each level gained past 100 increasing the next Responder's starting level by one, up to a maximum of Level 30. It also includes a new rewards track, which offers: * Perks: Small statistic increases to stamina, shove stamina, and healing. * Passive items: Various benefits including Shambler infection cloud resistance, weapon switch speed increases, and speed and health restoration boosts. * Cosmetics: Some of the rarest cosmetic items in the game, including the gold compass and flashlight. * Subtitles Added in Experimental Phase: By popular demand, subtitles will be added to No More Room In Hell 2 after careful testing. Text size and opacity can be changed in settings, and all Responder dialogue will be subtitled. As the function is in the experimental phase, player feedback is encouraged. * Fixes Shaped by Community: Alongside a horde of bug fixes since Resupply (1.1), No More Room In Hell 2 now enables controller players to adjust left and right dead zones separately and has a fixed reporting function for bad actors. Torn Banner Studios is also set to release three cosmetic bundles, celebrating classic horror tropes and a legendary character from the original No More Room In Hell mod that fans will be sure to recognise. Bundles will include a full-body Cosmetic Set, a unique flashlight, compass, and icon - with the Killer Cat bundle also featuring the winners of the Community Cat Contest. Camp Blood (1.2) arrives following Torn Banner Studios' celebration of 1 million players and units sold, with No More Room In Hell 2 officially becoming the developer's largest launch to date. The game has established itself as one of the top-performing survival horror launches in recent years, reaching a peak of nearly 16,000 concurrent players on Steam. Steve Piggott, CEO & Creative Director at Torn Banner Studios, said: "Launching our 1.2 update is an important milestone for us as the first major wave of new content to No More Room in Hell 2 since our 1.0 release. We're thrilled by how warmly the game has been received, and so grateful to expand this world for our community. We couldn't be more grateful to our players, and we are beyond excited for Responders to dive in and experience what we've built." Torn Banner Studios and Green Man Gaming are also offering players 25% off on Steam and Epic Games stores throughout the rest of October, with a 20% discount on PlayStation and XBOX Stores until 4th and 5th November respectively. No More Room In Hell 2 delivers an intense 8-player co-op experience where high-stakes permadeath ensures every encounter with the undead is a fight for survival, and every victory is another step back from the brink of apocalypse. Alongside full cross-play for PC and console, 1.0 drastically expanded the sequel with new maps, game modes, and gameplay refinements to deliver an unrelenting tactical horror experience. No More Room in Hell 2 is available now on PC (Steam & Epic Games Store), PlayStation 5, and Xbox Series X|S. To keep up with the latest No More Room In Hell 2 news, visit the official website. About No More Room In Hell 2 No More Room in Hell 2 is an intense 8 player zombie shooter where you deploy as an emergency Responder into the eerie darkness of various zombie-infested locations. Join up with others and complete vital missions to aid humanity's survival. But stay cautious: every encounter with the horde can lead to infection - or even permadeath for your Responder. Every fight is a struggle, every victory another step back from the brink of apocalypse. About Torn Banner Studios Torn Banner Studios, best known for their Chivalry game series, is an independent video game developer based in Toronto, Canada where passion and innovation are the core elements of everything they do. Torn Banner is built by people that truly love games and are fortunate to follow their dreams, thanks to the incredible support from its communities of players. Torn Banner was founded by a group of mod enthusiasts who dreamed of creating games that needed to exist, and would stop at nothing to bring the ultimate version of them to players. About Green Man Gaming Green Man Gaming is an independent global leader in Distribution, Publishing, and digital eCommerce in the video game industry, connecting developers and gamers worldwide through a core belief that games are for everyone. With a catalogue of over 10,000 games available in more than 195 countries, Green Man Gaming is the largest independent digital retailer worldwide outside of first party platforms. Trusted by more than 1,250 publishers, the company partners with leading gaming brands across PC and console. Its publishing division offers a flexible model, enabling studios to retain full IP ownership while accessing targeted services such as funding, localisation, platform integration, and creative strategy. Its in-house marketing services leverage billions of first-party data points to deliver highly targeted, performance driven campaigns. Green Man Gaming also provides a fully managed distribution service, enabling partners to increase incremental game sales through a global network of over 180 third-party storefronts. Headquartered in the UK, Green Man Gaming generates 90 percent of its revenue from international markets and has received more than 40 business and games industry awards.

Green Man Gaming
Oct 8th, 2026
Green Man Gaming launches Destructive Creations Bundle in support of special effect.

Green Man Gaming launches Destructive Creations Bundle in support of special effect. Today, Green Man Gaming is excited to announce the launch of the Destructive Creations Bundle, bringing players a collection of seven PC titles from the Polish publisher for just $10.The games have a combined value of more than $133, and the bundle marks the first time Red Limb Studio's sci-fi shooter Smells Like A Mushroom has been included in a bundle. In Smells Like A Mushroom, players join a resistance of vegetables to fight off a fungal invasion from space. It sits alongside two of Destructive Creations' best-known titles: Ancestors Legacy, a squad-based real-time strategy game drawn from medieval European history, and War Mongrels, an isometric real-time tactics game set on the Eastern Front during the Second World War. Hatred, Shame Legacy, Space Raiders in Space and IS Defense complete the line-up. A high-octane 7-game slate. *MSRP based on standard US Steam prices, October 2026. Supporting inclusive Gaming with special effect. Proceeds from the bundle support SpecialEffect, the UK charity that uses technology to help people with physical disabilities play video games. As with every Green Man Gaming bundle, keys are delivered instantly at checkout. Each purchase comes with a 3% discount voucher for future purchases on greenmangaming.com. The Destructive Creations Bundle is available until 27 October here. More information on Green Man Gaming's charity bundles can also be found here.

GG.deals
Aug 4th, 2026
The new Green Man Gaming bundle offers Borderlands games plus more!

The new Green Man Gaming bundle offers Borderlands games plus more! Added: 3h ago Some Borderlands games in their best editions are included in the bundle. Green Man Gaming is kicking off August 2026 on a high note, as the store has just launched its newest bundle: the Gearbox Entertainment Collection. As the name suggests, it features games from Gearbox Entertainment, the studio behind some of the most popular shooters and action titles in gaming. Whether you have never played their games before or simply want to expand your collection, this bundle could be worth checking out. Below are all the details about Green Man Gaming's Gearbox Entertainment Collection, including pricing and included games. Green Man Gaming - Gearbox Entertainment bundle. The bundle comes with three pricing tiers, meaning even players on a smaller budget can find something interesting. Without further ado, let's take a look at the $5 tier. This option includes two titles: Borderlands Game of the Year Enhanced and Tribes of Midgard. Both games have built solid communities over the years, with thousands of Steam players leaving positive reviews for each title. However, when it comes to value, this tier feels a little weaker compared to the others. Tribes of Midgard can often be found for around $1 through keyshops, while Borderlands Game of the Year Enhanced remains more expensive. If you want to play the enhanced version of the original Borderlands right away, this tier may be worth considering. Otherwise, the higher tiers offer much better value. The next option costs $10 and includes five games in total. Alongside the titles from the previous tier, you'll receive Steam keys for Blanc, Risk of Rain Returns, and Tiny Tina's Wonderlands Chaotic Great Edition. Compared to the first option, this tier offers much better value. While Tiny Tina's Wonderlands Chaotic Great Edition has appeared in bundles before, it is still relatively expensive when purchased from official stores. At the moment, getting it through the Green Man Gaming bundle is one of the best official options available. Keyshops may offer the game for less, but paying slightly more for this bundle also gives you several additional titles. The only exception is if you already own most of the included games. The final tier of Green Man Gaming's latest bundle is the most impressive. In addition to everything from the previous options, you'll also receive Steam keys for Homeworld 3 and Borderlands 3 Ultimate Edition. The price? Just $15 for the entire collection. According to its price history, Borderlands 3 Ultimate Edition has reached a new historical low through this bundle, making it an excellent opportunity for anyone who has been waiting to jump into the acclaimed shooter. The edition includes major additional content, while the remaining games serve as a great bonus. For the complete breakdown, check out the table below listing everything included in the Green Man Gaming Gearbox Entertainment Collection Bundle. All games included come with Steam keys.

PlayDay.One
Jul 30th, 2026
8 Player Co-Op Zombie Survival Shooter 'No More Room in Hell 2' lands on Consoles this August.

8 Player Co-Op Zombie Survival Shooter 'No More Room in Hell 2' lands on Consoles this August. 2 hours ago Become a Member After a couple of years in Early Access, the 8 Player Co-Op Zombie Survival Shooter 'No More Room in Hell 2' is set to hit 1.0 this August and is arriving on Consoles at the same time. Check out the latest trailer below! Video Muted If you're only just hearing about this one for the first time, let's get you up to speed! No More Room in Hell 2 is an 8-player co-op zombie survival shooter. You play as a first responder deploying into locations that are infested with zombies. You'll be able to team up with pals and complete missions to aid in the survival of humanity. Where this one is unique is that if you die, you'll lose everything. The undead horde can infect you, and without a cure you'll become a threat for your allies. Every successful mission means better odds of survival with improved starting gear and perks. Die out there? Say goodbye to it all. "Reaching 1.0 is a monumental milestone for No More Room in Hell 2. Throughout Early Access, we've worked hand-in-hand with our community to refine, polish, and expand the game into the ultimate high-stakes co-op horror experience. This launch brings the definitive version of the game we always envisioned. We are so excited to finally bring the brutal, 8-player survival nightmare to life, and we can't wait to see how squads handle the horror when they step into the zone." Steve Piggott, CEO & Creative Director at Torn Banner Studios. The team at Torn Banner have teamed up with Green Man Gaming for the console launch, which will have feature parity with the PC release. Per the team, "the title's console debut ensures PlayStation and Xbox players will experience the exact same gameplay systems, survival mechanics, and in-game achievements as PC players. Full cross-play integration unites PC, PlayStation, and Xbox into one shared player pool, delivering faster matchmaking and total freedom to team up on any platform." No More Room in Hell 2 | 1.0 Features & Updates: * New game modes: Introduces a risk-free Solo Mode for map practice and the horde-defense Survival Mode. * Expanded maps: Four new environments: Flooded (Survival), NOTLD (Survival), Lighthouse (Survival), and Bunker (Objective). * Interactive onboarding: New recruits can practice survival basics at Responder Doug's training grounds. * Character customisation: Players can enjoy fresh new cosmetic packs and evermore ways to personalise their experience * Quality-of-life upgrades: Added a pause-menu "Unstuck" button (relocates players after a 30-second charge), match reconnect, and UI improvements to help players get back into the action with less friction. * Overhauled difficulty tiers: * Beginner: Timed respawns for smoother onboarding. * Normal: Objective-based respawns for tighter co-op. * Hard & Nightmare: Retuned to be significantly more punishing. * Merit & assignment systems: Earn Merits (a new, non-purchasable gameplay currency) by completing Weekly Assignments. * Cross-platform achievements: Full, native trophy and achievement support across all PC and console platforms. * Community feedback & bug fixes: Shaped directly by community feedback during Early Access, the full 1.0 version features over 8,000 bug fixes and performance optimisations implemented for launch. If you're interested in picking this one up, No More Room in Hell 2 is kicking off special promotional discounts. Steam and Epic Game Store Early Access and Xbox pre-orders are available now with prices starting at $29.99 / £24.99 / €29.99. Launch-day offers are available from 11th August with 35% off on Steam and the Epic Games Store and 20% off on Playstation and Xbox Stores. Are you interested in No More Room in Hell 2? Let XboxEra Ltd know in the comments below! Enjoying DayOne? Do XboxEra Ltd a favour, and make XboxEra Ltd a 'Preferred Source on Google' - that way, you'll only be delivered more gaming coverage from its team. Head over and let XboxEra Ltd know your thoughts in the DayOne Forums, the perfect place to chat about games if you're a little more old-school and prefer things in a longform format. Prefer the chaos of live and fast moving conversation? Come and make some noise in the lively DayOne Community Discord Server instead. If you're rocking a DayOne Membership, both places give special access for its supporters, and you'll unlock a ton of exclusive content, just for you.

Fork Media Group Pvt. Ltd.
Nov 3rd, 2025
Green Man Gaming Releases Limited-Time Halloween Horrors Game Bundle Including Control: Ultimate Edition and Scorn

Green Man Gaming releases limited-time Halloween Horrors game bundle including Control: Ultimate Edition and Scorn. Green Man Gaming has launched its Halloween Horrors bundle featuring various games such as Control: Ultimate Edition and Don't Be Afraid. The bundle is available for a limited time, offering a great collection of spooky titles. The Halloween Horror Bundle is priced at ₹600 and will be available till November 21, 2025. It includes six games: Control: Ultimate Edition, Trepang2, Scorn, Sker Ritual, Iratus: Lord of the Dead, and Don't Be Afraid. This is the second charity bundle from Green Man Gaming in support of Safe In Our World for World Mental Health Month, a global mental health awareness initiative within the video game industry. Apart from the Halloween Bundle, players can also check out Halloween featured deals offering discounts on various titles such as Borderlands 4, Red Dead Redemption 2 Ultimate Edition, The Outer Worlds, Lies of P, and much more. In other news, players and users can also claim free games from the Epic Games Store and Amazon Prime Gaming, featuring titles like Bendy and the Ink Machine, Five Nights at Freddy's: Into the Pit, and more. Got any news tips, or want to discuss a possible story? Email us at [email protected] (to reach out with confidential tips, click here). For the latest on gaming, entertainment, pop culture, anime/manga, follow IGN India on Instagram, X, Facebook, and WhatsApp. For the latest videos, subscribe to us on YouTube.

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