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Greenfly

Automated real-time media distribution platform

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Overview

Greenfly provides an automated media sharing platform for brands, sports teams, entertainment companies, and political campaigns to grow social media reach and engagement. It uses collaborative Greenfly Galleries where teams can organize and route content to the right people at the right time, enabling real-time distribution and streamlined social media sharing. Content routing and community organization help reduce the chaos of coordinating assets, making engagement more efficient. The platform operates on a subscription basis with tiered access, serving clients such as MLB and TikTok to deepen fan connections and track embedded services usage. Greenfly’s goal is to help organizations manage and mobilize their digital communities to amplify messaging and achieve more effective content distribution and collaboration.

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About Greenfly

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Industries

Data & AnalyticsConsumer SoftwareEnterprise Software

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$44.8M

Headquarters

Santa Monica, CA

Founded

2014

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What believers are saying

  • Alabama Athletics adopted Greenfly on June 4, 2026 across 21 varsity programs.
  • Espresso Capital funded Greenfly on June 10, 2026, expanding product and commercial hiring.
  • BYU Athletics expanded Greenfly on March 24, 2026, adding 760-plus student-athletes.

What critics are saying

  • Greenfly's COO Sammi Marwan left by September 2026, risking execution across Europe.
  • Getty Images owns the Access brand; Greenfly depends on one partner for consumer visibility.
  • If clubs standardize on Adobe, Bynder, or Sprout Social, Greenfly becomes a niche vendor.

What makes Greenfly unique

  • Greenfly powers content workflows for 40 leagues and 500 teams, anchored by 2026 enterprise deployments.
  • Getty Images launched Access by Getty Images with Greenfly on January 8, 2026.
  • SportsPro partnered with Greenfly in February 2026, validating its sports media workflow moat.

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Funding

Total Funding

$44.8M

Below

Industry Average

Funded Over

6 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
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Company News

Bdaily
Sep 26th, 2026
M+C Saatchi appoints EMEA lead.

M+C Saatchi appoints EMEA lead. Global consultancy M+C Saatchi Consulting has appointed Sammi Marwan as managing director for EMEA as it looks to accelerate growth across the region. Sammi joins from sports and entertainment technology platform Greenfly, where he served as chief operating officer. He brings 15 years' experience spanning creative and marketing agencies, media, entertainment, sport, technology and consulting, with previous senior roles at Endeavor, 160over90 and IMG. His career also includes positions with FT Strategies, BCG and EY. In his new role, Sammi will lead M+C Saatchi Consulting's 50-strong EMEA team, with responsibility for regional strategy, revenue growth, profitability, new business and client retention. He will also oversee the regional expansion of the consultancy's Return on Cultural Power framework, developed with Oxford Saïd Business School, while working across M+C Saatchi's wider creative, media, data, digital and strategy capabilities. Sammi said: "It's an exciting time to be joining M+C Saatchi. "The group has spent the last two years repositioning around Cultural Power and validating that thinking with Oxford Saïd. "As Return on Cultural Power moves into its next phase, I have the opportunity to help shape how we take it to market and prove its value commercially as well as intellectually. "There's also a significant opportunity to grow M+C Saatchi's position in consulting, building on the strength of the brand and the breadth of expertise across the group. "EMEA gives us a strong foundation, with some of the group's longest-standing client relationships, and I'm looking forward to getting RoCP into the hands of clients and building on that momentum across the region." Sammi will report to global chief executive Rhonda Hiatt. Rhonda added: "Every conversation I have with leaders in EMEA lands in the same place: they know culture is driving their growth, but they can't measure it or act on it fast enough. "That is exactly the job Sammi is here to do. "He brings over a decade of commercial leadership both inside and outside of agencies, building and scaling consulting businesses where he owned the outcomes and growth agenda, and that is the mindset Return on Cultural Power demands. "We're so pleased to welcome a new leader who will be driving measurable results for our clients across the region." Karen Boswell, global chief executive, experience and media at M+C Saatchi, added: "We built Return on Cultural Power with Oxford Saïd to close the measurement gap between long-term brand building and short-term performance. "But IP only matters when it changes how clients make decisions. "Sammi's appointment is the group putting that IP to work where it counts, in market, under a leader with the commercial rigour to hold it accountable to real outcomes." Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.

Espresso Capital
Jun 10th, 2026
Greenfly secures senior credit facility from Espresso Capital to fuel product and team expansion

Greenfly, a short-form media orchestration platform for sports and entertainment, has secured a senior credit facility from Espresso Capital. The Santa Monica-based company, trusted across 40 leagues and 500 teams globally, will use the capital to accelerate its product roadmap and expand its commercial team. Co-founder and CEO Daniel Kirschner said Greenfly provides critical infrastructure connecting leagues, teams, brands and players with audiences through short-form content. The company's AI-powered platform enables sports and entertainment organisations to capture, organise and distribute content in real time. Greenfly serves major leagues including the NBA, NFL and MLB. The company was founded by Kirschner and two-time MLB All-Star Shawn Green, with investors including ADvantage, Elysian Park Ventures and NBA Equity.

Greenfly
Feb 17th, 2026
SportsPro and Greenfly partner to celebrate and showcase the value of short-form content

SportsPro and Greenfly partner to celebrate and showcase the value of short-form content. Greenfly February 17th, 2026 SportsPro and Greenfly partner to utilise Greenfly's technology across a full portfolio of events and to showcase the value of short-form content across sports media. SportsPro, the international sports business media and events company, is delighted to announce a new strategic alliance with Greenfly, the leader in powering short-form content operations for the world of sports and entertainment. As part of the partnership, SportsPro and Greenfly will collaborate on a variety of content, projects and events designed to celebrate and showcase the value of short-form content in today's ever-evolving sports media landscape. In addition to spotlighting the talent, creators and professionals behind the best work emerging from the industry, SportsPro will also utilise Greenfly's market-leading platform to optimise and enhance in-house content production workflows around the company's full portfolio of live events and key projects. "As we continue to mature and scale as a business, we require more powerful and intuitive tools that meet our specific needs. In Greenfly, we believe we've found the ideal partner." SportsPro Chief Operating Officer Jon Abraham "As we continue to mature and scale as a business, we require more powerful and intuitive tools that meet our specific needs. In Greenfly, we believe we've found the ideal partner," said Jon Abraham, SportsPro's Chief Operating Officer. "As well as utilising Greenfly's market-leading platform to optimise our in-house workflows, our intention is to champion best-in-class content creation and elevate the sports industry as a whole, showcasing how great creative work and exceptional talent can generate commercial returns and business growth for all types of organisations." Founded in 2014, Greenfly's award-winning software powers the real-time capture, aggregation, organisation and distribution of digital media. Its sports clients include leading leagues, teams and entertainment brands, such as the National Football League (NFL) National Basketball Association (NBA), Major League Baseball (MLB), Six Nations Rugby, SailGP and more. "The gap between organizations that treat short-form content as an afterthought and those that build it into their operational DNA is widening rapidly." Greenfly Chief Operating Officer Sammi Marwan "The gap between organizations that treat short-form content as an afterthought and those that build it into their operational DNA is widening rapidly," said Sammi Marwan, Chief Operating Officer at Greenfly. "SportsPro understands that showcasing world-class content requires world-class infrastructure behind it. This partnership allows us to demonstrate how the right technology and workflows transform creative talent into measurable business outcomes - and we're excited to champion that story together across the industry." About SportsPro Whatever your next move, SportsPro takes you where you need to be. Through its editorial content, world-class events, and business intelligence tools, Greenfly, Inc. is the number one business that connects, educates, and inspires the international sporting community. Whether you are seeking insights, connections, or innovation, SportsPro has the content, reach, and credibility, to help you navigate the changing business of sport About Greenfly Greenfly powers the content operations behind the world's biggest sports and entertainment moments. As the industry's core infrastructure for short-form content, the company's award-winning platform enables real-time capture, organization, and distribution of digital media at unprecedented scale. Greenfly's proprietary AI technology has transformed how complex organizations automate content workflows - eliminating manual processes and unlocking new revenue streams for clients. The platform has become mission-critical for the NBA, NFL, MLB, and dozens of other industry-defining brands. Founded in 2014 and headquartered in Santa Monica, Greenfly has established offices across the U.S., Europe and Asia to serve the world's most demanding content operations.

DePaul University Athletics
Aug 18th, 2025
DePaul University Modernizes Content Operations, Elevates Athlete Storytelling with Multi-Year Partnership

SANTA MONICA, Calif. (August 18, 2025) - Greenfly, the leader in powering short-form content operations for the world of sports and entertainment, today announced a multi-year partnership with DePaul University Athletics to power and centralize its content operations across all sports.

Greenfly
Aug 8th, 2025
Greenfly Announces Multi-Year Partnership with Esports World Cup to Support Short-Form Content Distribution Across Global Competitions

SANTA MONICA, Calif. (August 4, 2025) - Greenfly, the leader in powering short-form content operations for the world of sports and entertainment, today announced a multi-year partnership with the Esports World Cup 2025 (EWC) to support the flow of digital media assets across its global esports competitions.

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