Gretel

Gretel

Synthetic data platform for AI development

About Gretel

Simplify's Rating
Why Gretel is rated
B
Rated C on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Enterprise Software

Cybersecurity

AI & Machine Learning

Company Size

51-200

Company Stage

Series B

Total Funding

$65.5M

Headquarters

Palo Alto, California

Founded

2020

Overview

Gretel.ai provides a synthetic data platform that allows developers to create artificial datasets that resemble real data. This helps developers build and test AI models without risking data privacy. The platform is user-friendly, enabling quick access to synthetic data generation in under five minutes. Gretel's business model is based on application programming interfaces (APIs) that facilitate the creation of anonymized synthetic data, allowing businesses to innovate while maintaining privacy. The platform also offers features for validating AI models with quality and privacy scores. Gretel serves a diverse clientele, including developers and enterprises, and is available on the Google Cloud Marketplace. Clients can generate data as needed and pay based on usage, with additional tools for collaboration and project management. The goal of Gretel.ai is to empower developers and enterprises to utilize synthetic data effectively while ensuring data privacy.

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Simplify's Take

What believers are saying

  • Nvidia's acquisition could enhance Gretel's resources and technological capabilities.
  • Partnerships with AWS and Microsoft expand Gretel's market reach and integration options.
  • Growing demand in healthcare and finance sectors boosts Gretel's market potential.

What critics are saying

  • Increased competition from platforms like Mostly AI and Hazy.
  • Regulatory scrutiny may challenge Gretel's data privacy compliance.
  • Nvidia acquisition might alienate customers preferring Gretel's independent status.

What makes Gretel unique

  • Gretel offers a user-friendly platform for quick synthetic data generation.
  • The platform includes APIs for easy data anonymization and privacy preservation.
  • Gretel's multilingual datasets support diverse AI model development and testing.

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Funding

Total Funding

$65.5M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$50M
Gretel
$65M
Substack
$100M
ClickUp

Benefits

Healthcare

Phone & internet

WFH

Flexible PTO

Home office stipend

401k

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

2%

2 year growth

1%
Benzinga
Mar 20th, 2025
Nvidia Acquires Synthetic Data Firm Gretel To Train AI Models: Report

In December 2023, Gretel announced a partnership with Microsoft Get Free Report Azure and joined the Microsoft for Startups Pegasus Program.

Aibase
Mar 20th, 2025
Nvidia Makes Major Acquisition: Purchases Synthetic Data Startup Gretel to Accelerate Generative AI Push

Before the Nvidia acquisition, Gretel had raised over $67 million in venture capital from investors including Anthos Capital, Greylock, and Moonshots Capital.

TechCrunch
Mar 19th, 2025
Nvidia reportedly acquires synthetic data startup Gretel | TechCrunch

Nvidia has reportedly acquired Gretel, a San Diego-based startup that's developed a platform to generate synthetic AI training data. Terms of the

Yahoo Finance
Mar 19th, 2025
Report: Nvidia Acquires Synthetic Data Firm Gretel in Nine-Figure Deal

Nvidia (NVDA, Financials) acquired San Diego-based synthetic data provider Gretel in a deal exceeding the company's last valuation of $320 million, according to Wired.

MarkTechPost
Jun 14th, 2024
Gretel AI Releases a New Multilingual Synthetic Financial Dataset on HuggingFace for AI Developers Tackling Personally Identifiable Information PII Detection

Gretel AI releases a new multilingual Synthetic Financial dataset on huggingface for AI developers tackling personally identifiable information PII Detection.

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