Gretel

Gretel

Synthetic data platform for AI development

About

Gretel provides a synthetic data platform that allows developers to create artificial datasets that resemble real data. This helps developers build and test AI models without risking data privacy. The platform is user-friendly, enabling quick access to synthetic data generation in under five minutes. Gretel's business model is based on application programming interfaces (APIs) that facilitate the generation of anonymized data, allowing businesses to innovate while maintaining privacy. The platform also offers features for validating AI models with quality and privacy scores. Gretel serves a diverse clientele, including developers and enterprises, and is available on the Google Cloud Marketplace. The company generates revenue by offering its platform as a service, where clients pay based on the amount of synthetic data they generate. Gretel aims to empower teams to collaborate effectively on projects while ensuring data privacy.

Company Stage

Series B

Employees

51-200

Industries

Enterprise Software, Cybersecurity, AI & Machine Learning

Total Funding

$63.7M

Headquarters

Palo Alto, California

Founded

2020


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Simplify's Take

What believers are saying

  • Growing demand for privacy-preserving AI boosts Gretel's market potential.
  • Strategic collaboration with AWS enhances Gretel's cloud-based scaling capabilities.
  • Gretel's multilingual datasets cater to the rise of diverse AI models.

What critics are saying

  • Increased competition from platforms like Hazy and Mostly AI.
  • Stricter data protection laws may challenge Gretel's privacy standards.
  • Dependence on AWS could pose risks if service terms change.

What makes Gretel unique

  • Gretel offers a user-friendly platform for quick synthetic data generation.
  • The platform includes APIs for easy data anonymization and privacy preservation.
  • Gretel provides quality and privacy scores for AI model validation.

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Growth & Insights
Headcount

6 month growth

29%

1 year growth

38%

2 year growth

88%

Benefits

Healthcare

Phone & internet

WFH

Flexible PTO

Home office stipend

401k

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