Overview
Grey is a global advertising and marketing network that provides a full range of services to large corporations, including creative development, media planning and buying, digital marketing, and public relations. It operates across 96 countries to create brand experiences that connect with consumers on traditional, digital, and social platforms. The company works by understanding a client’s business problems, developing compelling creative concepts, planning and purchasing media, executing campaigns, and measuring impact to drive business results. What sets Grey apart is its long history (founded in 1917), its large and diverse client base (including about one-fifth of the Fortune 500), and its globally integrated network that enables coordinated campaigns across multiple channels. The company’s goal is to help brands grow and engage consumers by delivering impactful, cross-channel marketing programs that improve brand presence and performance.
Work here?Claim your company
Simplify's take
What believers are saying
- Grey won Synechron as global B2B partner in June 2026.
- Grey London appointed Jai Kotecha CEO effective January 15, 2026, strengthening leadership.
- Grey's 2026 creative momentum signals stronger new-business conversion and premium talent attraction.
What critics are saying
- WPP cut 1,200 jobs by August 2026, pressuring Grey staffing and budgets.
- Grey's financials now sit inside Ogilvy, reducing strategic independence and identity.
- If WPP keeps consolidating agencies, Grey becomes a brand label, not an operating moat.
What makes Grey NY unique
- Grey London won Gold for Stella Artois' Claustrobars and strong Cannes Lions in 2026.
- Grey network earned 25 Cannes Lions in 2026, including a Grand Prix for SOS POS.
- Grey kept standalone branding after WPP moved it under Ogilvy in May 2025.
Help us improve and share your feedback! Did you find this helpful?