GGreyparrot provides AI-powered waste intelligence by deploying Analyzer camera systems above recycling lines to identify materials, products and brands in real time. This enables operators to raise recycling recovery rates and meet compliance, with data used for post-disposal packaging insights and EPR/PPWR reporting. The cameras feed real-time object detection and composition data that regulators have accepted (UK Environment Agency) for statutory reporting. The company differentiates itself through large-scale, deployed waste analytics with industry partners (WM, Veolia, Biffa, FCC) and consumer brands (Unilever, L’Oréal, Kenvue), a proven track record (over one trillion detected objects), and a path to scale via a recent Series B to expand across North America and Europe while growing AI/data/product teams. Its goal is to broaden global adoption, improve recovery rates, and provide robust data for regulatory compliance and packaging insights.
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Industries
Company Size
51-200
Company Stage
Series B
Total Funding
$45.4M
Headquarters
London, United Kingdom
Founded
2019
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Total Funding
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Greyparrot has raised $27 million in Series B funding led by Om Elite Assets Investment to expand its AI-powered recycling platform globally. The London-based company uses computer vision and physical AI to improve waste sorting at recycling facilities. Greyparrot's flagship product, Analyzer, deploys AI-enabled cameras above conveyor belts to identify waste in real time. The system recognises over 111 waste types and has recorded more than one trillion detections, representing $2.5 billion in potential recovered material value. The technology addresses challenges posed by increasingly complex modern packaging. Co-founder Ambarish Mitra says the company approaches recycling from an economic perspective, helping facilities recover valuable materials like aluminium and polyethylene whilst reducing landfill waste. The funding will primarily support US expansion and continued hardware development. Greyparrot also plans to use recycling data to inform packaging design policy.
Greyparrot, a London-based startup, secured $11 million in Series A funding led by Una Terra to advance its AI-powered waste management platform. The round included investors like Closed Loop Partners and Speedinvest. Luca Zerbini, former VP of Sustainability at Amcor, joins the board. The funds will help expand Greyparrot's product offerings, global footprint, and team, focusing on enhancing its waste analytics platform and hardware solutions in waste sorting facilities.
In another sign of the scramble to accelerate the uptake and transformative potential of artificial intelligence, Dutch recycling giant Bollegraaf Group is making a strategic investment in UK AI startup Greyparrot, which uses computer vision for waste analytics.The veteran manufacturer of MRFs (Material Recovery Facilities) and “turnkey” recycling systems — which was originally founded as a baler machinery maker, all the way back in 1961 — has been dabbling in AI itself in recent years, opening an innovation test center in its native Netherlands in 2021 and recruiting an in-house AI team to work on integrating AI analytics with its recycling machinery that had led to some commercial rollouts.London-based Greyparrot, meanwhile, a 2019-founded computer vision startup (and TC Disrupt battlefield alum), has spent nearly five years developing and applying AI to municipal waste management processes to produce what it bills as “waste intelligence” — aka, data on binned plastics and other tossed items. This is critical for improving the quality of the product for recyclers to sell. The tech can also be used to recover valuable (i.e. recyclable) materials from mixed/contaminated waste streams that might otherwise end up in landfill or be incinerated.The second big puzzle-piece in Greyparrot’s mission to apply AI to shrink the world’s waste problem through smarter and more efficient recycling is to move from being a data producer to a decision-maker — as the AI-engine driving sorting and recovering machinery to be more efficient. This too is critical as the world continues to produce more (not less) waste, dialling up the requirement for more intelligently managing the stuff we throw away so our societies don’t drown under a growing mountain of trash.Add to that, in Europe at least, the introduction across several recent years of a number of regulatory requirements on packaging and other producers to use more recycled materials in their products are increasing incentives — and stabilizing demand — for better quality recycled outputs to sell them.While the bulk of Greyparrot’s deployments so far have involved retrofitting its AI devices to existing recycling plants, it expects future waste recovery facilities to be built from scratch with AI embedded from the start — and it wants its tech (the Greyparrot Analyzer, as its AI camera hardware unit is called) to be the brain of those operations. So it’s working towards a thesis of rising automation of waste management — where AI-powered data-driven analytics get more and more deeply embedded in how recycling facilities operate as a result of rising demand to optimize recovery rates, yield better quality outputs and squeeze how much waste gets, well, wasted.Greyparrot has been building APIs (aka Greyparrot Sync) for integrating with its customers’ sorting and recovery facilities’ machinery for a while
The European Green Deal sets out the aim for Europe to reach net-zero by 2050 – which would make Europe the first climate-neutral continent. The European Green Deal also includes the Circular Economy Action Plan. Transitioning Europe towards a circular economy will reduce pressure on natural resources and create sustainable economic growth and jobs. Europe is a global leader in the circular economy policy. The European government has influenced changes in the law to support a shift to a circular economy with policies like banning single-use plastics, settings targets for reuse and recycling, and obligations for separate collection of textiles and biowaste
Greyparrot, a London, UK-based AI powered waste management software company, raised $11 million in Series A funding. The round was led by Una Terra with participation from with Closed Loop Partners, Speedinvest, Unreasonable Collective, 360 Capital, Archipelago Eco Investors, Accelerating Growth Fund, and TI Capital. The company, which has raised a total of $15.9 million, intends to use the funds to increase [] The post Greyparrot Raises £8.9M in Series A Funding appeared first on FinSMEs.
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Industries
Company Size
51-200
Company Stage
Series B
Total Funding
$45.4M
Headquarters
London, United Kingdom
Founded
2019
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs