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Overview
Grifin is a fintech app that makes investing accessible by automatically turning everyday purchases into stock buys. The core product is a mobile app (iOS and Android) where users link cards; Grifin uses spending data to automatically invest small amounts into the stocks of the brands they shop at, often via fractional shares, and can build a diversified portfolio. It charges a flat monthly subscription for access to automatic investing, fractional shares, diversification, and educational content. What sets Grifin apart is the direct link between daily spending and investing, making the stock market feel more relatable to retail investors—especially millennials and Gen Z—while providing educational resources to help users learn about personal finance. The company’s goal is to simplify investing, removing friction and intimidation so people can invest in brands they use and love as part of their everyday life.
About grifin
Industries
Data & Analytics
Consumer Software
Fintech
Financial Services
Company Size
11-50
Company Stage
Series A
Total Funding
$23M
Headquarters
Tampa, Florida
Founded
2016
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Simplify's Take
What believers are saying
- June 2025 Series A raised $11 million from Nava Ventures and top fintech funds.
- Grifin crossed 500,000 registered users and 100,000 monthly actives by mid-2025.
- July 2026 Price.com deal adds free cross-membership and immediate cashback-funded investing.
What critics are saying
- A June 2025 burst of growth still depends on consumer curiosity, not recurring habit.
- Competing cashback and investing apps can copy the rewards-to-investment funnel quickly.
- If deposit-linked partnerships stall, Grifin loses distribution and becomes a niche app.
What makes grifin unique
- Grifin's Stock Where You Shop links spending directly to personalized stock purchases.
- Price.com partnership in July 2026 makes cashback fund stock ownership.
- Sidekick integration in January 2026 extends Grifin into embedded bank accounts.
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Funding
Total Funding
$23M
Above
Industry Average
Funded Over
2 Rounds
Industry standards
Benefits
Company Equity
Remote Work Options
Home Office Stipend
Unlimited Paid Time Off
Health Insurance
Wellness Program
Professional Development Budget
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 2%2 year growth
↓ -5%Price.com and Grifin have partnered to allow shoppers to convert cashback into stock purchases. Price.com Pro members receive Grifin membership at no additional cost, and vice versa. The partnership enables users to invest cashback earned through Price.com purchases into stocks of the companies they shop from, with a minimum investment of $1. Price.com is an AI-powered savings application, whilst Grifin is an investing platform that connects spending to personalised investments. The partnership targets consumers feeling financially squeezed, particularly younger generations experiencing what's termed "financial nihilism". Price.com Pro members receive a 50% increase in cashback rates. Members maintain full control over their investments, including which companies to support and when to pause contributions.
Grifin's CEO discusses the fintech app's growth following an $11M Series A funding round. The company aims to make investing enjoyable.
Grifin, fintech app that lets users invest automatically where they shop, raised $11M in a Series A led by Nava Ventures, with participation of Alloy Labs, Draper Associates, Gaingels, NevCaut Ventures, TTV Capital.
With this round, Freddie Martignetti, Partner at Nava Ventures, will join Grifin's Board of Directors.
Grifin, an investment app, announced an $11 million Series A funding round led by Nava Ventures. The app links investing to daily spending, allowing users to automatically invest in brands they purchase from. With over 500k users, Grifin aims to simplify investing and has seen rapid growth, particularly among women aged 40-60. The new funds will expand the team, partner with HR platforms, and enhance offerings. Grifin has raised over $20 million to date.
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About grifin
Industries
Data & Analytics
Consumer Software
Fintech
Financial Services
Company Size
11-50
Company Stage
Series A
Total Funding
$23M
Headquarters
Tampa, Florida
Founded
2016
grifin is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today