GroundControl

GroundControl

Asset management and user authentication platform

Overview

GroundControl provides asset management and user authentication for shared devices. It offers software that integrates with existing hardware to track device assignments, enforce personal passcodes, and give real-time insights into how devices are used. The product works by connecting to hardware like USB hubs and badge readers and syncing with the organization’s systems to control access and monitor usage, with licensing, subscriptions, and services for custom integrations and support. GroundControl stands out by focusing on securing and coordinating shared devices across sectors such as healthcare, education, and enterprise, offering direct integration with third-party hardware and real-time management to meet strict compliance needs. The goal is to help organizations run a secure, efficient workflow by preventing unauthorized access, keeping precise device records, and ensuring compliant device usage across all users and locations.

About GroundControl

Simplify's Rating
Why GroundControl is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Cybersecurity

Education

Healthcare

Company Size

1-10

Company Stage

Series A

Total Funding

$4.7M

Headquarters

Atascadero, California

Founded

2014

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Simplify's Take

What believers are saying

  • Imprivata updated GroundControl pricing and cloud terms on 2026-06-03, keeping monetization active.
  • 2026-08-08 datasheets emphasize device scale, secure checkout, and integrated access-management workflows.
  • Netskope integrated with Imprivata on 2026-03-09, extending shared-workstation and mobile-security reach.

What critics are saying

  • Imprivata’s 2026 product pages bury GroundControl under MAM, risking buyer confusion and channel dilution.
  • Healthcare buyers standardize on Microsoft Intune and Jamf by 2027, eroding MAM renewals.
  • EAM-first roadmap dominates, and MAM becomes a support feature, not a core revenue engine.

What makes GroundControl unique

  • Imprivata renamed GroundControl to Mobile Access Management on 2026-08-15, signaling platform integration.
  • MAM supports shared iOS and Android checkouts, RFID badges, and fast user switching.
  • Imprivata’s docs list supported fleets across hospitals, airports, retail, and enterprise devices.

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Funding

Total Funding

$4.7M

Below

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

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