Grove Collaborative

Grove Collaborative

Subscription service for eco-friendly products

About Grove Collaborative

Simplify's Rating
Why Grove Collaborative is rated
B
Rated C on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

201-500

Company Stage

IPO

Total Funding

$537.7M

Headquarters

San Francisco, California

Founded

2012

Overview

Grove Collaborative focuses on providing sustainable and eco-friendly home and personal care products. The company operates an online retail platform that offers a subscription service, allowing customers to receive regular deliveries of their preferred natural products. This model not only adds convenience for users but also encourages loyalty and consistent revenue for the company. Grove Collaborative distinguishes itself from competitors by adhering to strict ethical standards and sustainability practices, conducting audits on its suppliers to ensure compliance with environmental and social responsibility. The goal of Grove Collaborative is to promote a healthier lifestyle for consumers while protecting the planet through responsible sourcing and eco-friendly alternatives.

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Funded Recently
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Simplify's Take

What believers are saying

  • Grove's partnership with The Nature Conservancy boosts its brand reputation and consumer trust.
  • The rebrand of Grove Co. with aluminum packaging aligns with sustainable material trends.
  • Recognition in the Dieline Awards enhances Grove's visibility and credibility in sustainable packaging.

What critics are saying

  • Competitors like New Chapter launching upcycled products could challenge Grove's market share.
  • Rising aluminum prices or supply chain issues could impact Grove's packaging strategy.
  • Pressure to enhance personalization strategies may strain Grove's current capabilities.

What makes Grove Collaborative unique

  • Grove Collaborative is the first plastic neutral retailer globally, enhancing its eco-friendly image.
  • The company offers a subscription-based model, ensuring customer loyalty and recurring revenue.
  • Grove's rigorous ethical standards and sustainability practices set it apart in the CPG industry.

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Funding

Total Funding

$537.7M

Above

Industry Average

Funded Over

9 Rounds

Private Placement VC funding comparison data is currently unavailable. We're working to provide this information soon!
Private Placement VC Funding Comparison
Coming Soon

Benefits

Comprehensive medical, vision and dental

FSA, Limited FSA and HSA

Life insurance and disability

401(k)

Free VIP membership and 25% employee discount

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
PR Newswire
Nov 7th, 2024
New Chapter Launches First Upcycled Certified Products Including First To Market Upcycled Fish Oil

New Upcycled Certification Reinforces New Chapter's Ongoing Commitment to Harness Earth's Finest Ingredients and Promote Sustainable Practices. BRATTLEBORO, Vt., Nov. 7, 2024 /PRNewswire/ -- New Chapter®, a Vermont-based vitamin and supplement company with a mission to deliver the wisdom of Nature to nourish mind, body, and soul, has announced its first Upcycled Certified products, including its entire Wholemega™ Wild Alaskan Salmon Fish Oil line. The Upcycled Certified mark identifies products that have full nutritional value but would have otherwise been discarded for various reasons. Using these surplus foods to create new, high-quality items reduces food waste and promotes sustainable practices, both of which are core to the New Chapter brand. New Chapter has long been on the cutting edge of sustainable certifications having obtained Organic Certification on multivitamins in 2005 and enrolling products in the Non-GMO Project Verification program in 2010

Hotel Management
Oct 21st, 2024
HM Exclusive: Crescent Hotels, Grove Collaborative partner to reduce plastics

Sustainable consumer products company Grove Collaborative has launched a new partnership pilot with hotel management company Crescent Hotels & Resorts.

Packaging Gateway
Jul 2nd, 2024
Grove Collaborative launches plastic packaging tracker

Home and personal care product manufacturer and retailer Grove Collaborative has launched its Beyond Plastic Impact Tracker.

Business Wire
May 28th, 2024
Grove Collaborative, a Leading Sustainable Consumer Products Company, to Become a Publicly Traded Company via Transaction with Virgin Group Acquisition Corp. II

Grove Collaborative (“Grove” or “the Company”), a leading sustainable consumer products company, and Virgin Group Acquisition Corp. II (“VGII”) (NYSE:

Business Wire
May 8th, 2024
Grove Co.'S Bold, Sustainable Rebrand Recognized In The Dieline Awards 2024 Sustainable Packaging Category

SAN FRANCISCO--(BUSINESS WIRE)--Grove Collaborative Holdings, Inc. (NYSE: GROV) (“Grove” or “the Company”), the world’s first plastic neutral retailer, a leading sustainable consumer products company, certified B Corporation, and Public Benefit Corporation announced that its recently launched rebrand of flagship owned brand Grove Co. has been selected as a winner in the Dieline Awards 2024 Sustainable Packaging category for Home, Shopping, Other Markets. For the past 15 years, the Dieline Awards have formally recognized the best packaging design worldwide, becoming the premier industry-wide benchmark for design excellence in consumer products. Grove Co.’s rebrand rose to the top of more than 1500 entries from 35 countries, earning second place in the Sustainable Packaging category, which highlights innovative design that helps advance environmental objectives while emphasizing the importance of reducing the packaging industry’s ecological footprint. Other brands recognized in the category include Target’s Figmint earning first place and Acer ebii earning third place, with Patagonia and UniSleep included on the Awards shortlist earlier this year

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