Grove Collaborative

Grove Collaborative

Subscription service for eco-friendly products

About Grove Collaborative

Simplify's Rating
Why Grove Collaborative is rated
B
Rated C on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

201-500

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2012

Overview

Grove Collaborative focuses on providing sustainable and eco-friendly alternatives to everyday home and personal care products. The company operates an online subscription service that delivers these products directly to customers, ensuring they receive their favorite items regularly. This model not only offers convenience but also builds customer loyalty. Grove Collaborative differentiates itself from competitors by adhering to strict ethical standards and sustainability practices, conducting audits on its suppliers to ensure compliance with environmental and social responsibility. The company's goal is to promote a healthier planet by making sustainable products accessible to environmentally-conscious consumers.

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Simplify's Take

What believers are saying

  • Acquisition of 8Greens expands Grove's wellness product line, tapping into health supplement trends.
  • Partnership with Crescent Hotels could open new B2B revenue streams in hospitality.
  • Recognition in the Dieline Awards enhances Grove's brand reputation among eco-conscious consumers.

What critics are saying

  • Integration of 8Greens may challenge Grove's operational efficiency and focus on core products.
  • Partnership with Crescent Hotels may face logistical hurdles, impacting initiative effectiveness.
  • Increased scrutiny from Beyond Plastic Tracker could pressure Grove to meet sustainability goals.

What makes Grove Collaborative unique

  • Grove Collaborative is the first plastic neutral retailer globally, enhancing its eco-friendly image.
  • The company offers a subscription-based service, ensuring customer convenience and recurring revenue.
  • Grove's rigorous ethical standards and sustainability practices set it apart in the CPG industry.

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Funding

Total Funding

$902.8M

Above

Industry Average

Funded Over

9 Rounds

Private Placement VC funding comparison data is currently unavailable. We're working to provide this information soon!
Private Placement VC Funding Comparison
Coming Soon

Benefits

Comprehensive medical, vision and dental

FSA, Limited FSA and HSA

Life insurance and disability

401(k)

Free VIP membership and 25% employee discount

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Digital Commerce 360
Mar 12th, 2025
Grove Collaborative acquires 8Greens, shares Q4 earnings results

Grove, a digitally native retailer specializing in sustainable personal care and household products, will launch 8Greens supplements on its ecommerce site in April.

Athletech News
Mar 12th, 2025
Gummies, Greens & Growth: Grove Acquires 8Greens

As part of the transaction, Russell will join Grove as a consultant, focusing on wellness and human health education as well as ongoing product development.

Ingredients Insight
Mar 12th, 2025
Grove Collaborative acquires 8Greens to expand wellness portfolio

Grove Collaborative has acquired all the assets of 8Greens, a natural wellness company offering daily greens supplements in gummy and effervescent tablet formats, for an undisclosed sum.

Business Wire
Mar 12th, 2025
Grove Collaborative Announces 8Greens Acquisition

Grove Collaborative has completed the purchase of substantially all of the assets of leading wellness brand 8Greens

PR Newswire
Nov 7th, 2024
New Chapter Launches First Upcycled Certified Products Including First To Market Upcycled Fish Oil

New Upcycled Certification Reinforces New Chapter's Ongoing Commitment to Harness Earth's Finest Ingredients and Promote Sustainable Practices. BRATTLEBORO, Vt., Nov. 7, 2024 /PRNewswire/ -- New Chapter®, a Vermont-based vitamin and supplement company with a mission to deliver the wisdom of Nature to nourish mind, body, and soul, has announced its first Upcycled Certified products, including its entire Wholemega™ Wild Alaskan Salmon Fish Oil line. The Upcycled Certified mark identifies products that have full nutritional value but would have otherwise been discarded for various reasons. Using these surplus foods to create new, high-quality items reduces food waste and promotes sustainable practices, both of which are core to the New Chapter brand. New Chapter has long been on the cutting edge of sustainable certifications having obtained Organic Certification on multivitamins in 2005 and enrolling products in the Non-GMO Project Verification program in 2010

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