GrowthLoop debuts end-to-end commerce media network solution. The end-to-end platform by GrowthLoop helps retail and commerce media teams build and scale high-performing commerce media networks (CMNs). GrowthLoop, a company in agentic AI-powered marketing solutions, has announced the expansion of its composable commerce media offering, introducing embedded capabilities with adtech partners The Trade Desk, Moloco, and Audience Acuity. The end-to-end platform helps retail and commerce media teams build and scale high-performing commerce media networks (CMNs), combining onsite and offsite activation, enhanced audience intelligence, and closed-loop measurement into a single solution. GrowthLoop streamlines the entire CMN workflow, reducing the need for teams to stitch together fragmented systems or move customer data outside their existing data cloud environment. According to Forrester, the retail media market is expected to grow to more than $300 billion by 2030, making it an increasingly critical revenue driver for retailers. However, many retail and commerce media networks still depend on manual processes, disparate platforms, and complex technical integrations to build audiences, activate campaigns, and measure performance. These outdated approaches slow campaigns and limit customisation, making it difficult to demonstrate results and secure additional investment from brand advertisers. GrowthLoop eliminates that complexity by giving commerce media teams access to a complete, pre-integrated technology stack. With its CMN solution, they can leverage partner capabilities without building and maintaining each technical integration separately, instead utilising The Trade Desk, Moloco, and Audience Acuity directly on their existing data cloud. Key capabilities of GrowthLoop's new CMN solution include: * Composable, data cloud-native architecture: GrowthLoop operates directly on top of data clouds like Google BigQuery, Snowflake, and Databricks. This structure eliminates unnecessary data copies and allows customer information to remain within the retailer's governed environment. The platform's true composability means that teams can also connect their existing demand-side platforms (DSPs), ad servers, and data providers directly through GrowthLoop. * Advanced audience creation and intelligence: Using GrowthLoop, teams can build and customise audiences on their data cloud without relying on data teams for every advertiser request. Its integration with Audience Acuity adds deeper demographic, behavioural, and interest-based insights. This capability expands customisation options for brands, leading to higher-value audiences and fulfilling even the most specific demographic requests. * Integrated onsite and offsite activation: With The Trade Desk and Moloco available within GrowthLoop's platform, retail media teams can activate audiences faster across their owned properties and the open internet without separate accounts or logins. * Closed-loop measurement: Campaign performance data flows back into the retailer's data cloud via GrowthLoop, creating a unified view of outcomes that helps teams prove ROI without cumbersome, slow manual work. "The future of commerce media won't be built on fragmented tools or platforms that require organisations to move their most valuable data," said Tameem Iftikhar, Co-Founder and Co-CEO of GrowthLoop. "GrowthLoop delivers a complete, data cloud-native solution. It gives commerce media teams a faster, more flexible alternative to LiveRamp-dependent approaches, eliminating bottlenecks and offering a one-stop shop to launch campaigns, prove results, and grow advertiser revenue." Helping Retail Media Teams Move from Experimentation to Scale Fanatics Advertising is one of the first companies leveraging several of GrowthLoop's expanded CMN capabilities, putting it at the forefront of commerce media innovation. Using GrowthLoop and its new integrations, Fanatics Advertising harnesses one of the largest databases in sports to create differentiated opportunities for its brand advertisers across channels. "Fanatics Advertising is focused on making it easier for brands to reach sports fans during the moments and experiences they care about most," said Andrew Jarvie, Senior Director of Measurement at Fanatics Advertising. "GrowthLoop gives us a connected technology foundation that allows our team to respond more quickly to advertiser needs, deliver more customised targeting opportunities, and continue advancing what's possible in commerce media." GrowthLoop's end-to-end solution meets commerce media teams wherever they are in their CMN journey. Teams can replace manual audience workflows or expand into richer audience intelligence, coordinate onsite and offsite activation, and execute closed-loop measurement, without cobbling together disparate tools or rebuilding their data infrastructure. "Commerce media's next chapter is about moving beyond fragmented execution and scaling the opportunity of first-party data across channels," said Natalie Kansteiner, Senior Director of Data Partnerships at The Trade Desk. "Our integration with GrowthLoop connects audiences with activation across the open internet, giving enterprises a more direct path to grow their media businesses and deliver measurable results for brands." Sophia Bennett is a news curator at Martechvibe, covering global developments across marketing technology, digital transformation, AI, data, and customer experience trends. View More

GrowthLoop launches end-to-end Commerce Media Network stack. GrowthLoop Expands Commerce Media Stack GrowthLoop has expanded its commerce media offering with embedded integrations from The Trade Desk, Moloco and Audience Acuity, aiming to give retailers and commerce media operators a pre-integrated technology stack for audience creation, onsite and offsite activation, and closed-loop measurement. The new Commerce Media Network (CMN) solution is built around GrowthLoop's data cloud-native architecture, allowing teams to work directly within environments such as Google BigQuery, Snowflake and Databricks. The company says this approach reduces the need to copy customer data between systems while giving commerce media teams access to connected adtech capabilities through a single operating layer. The announcement comes as retailers increasingly look to turn first-party customer data into advertising revenue. According to GrowthLoop, citing Forrester, the retail media market is expected to exceed $300 billion by 2030. Yet many emerging commerce media networks still rely on separate systems for audience building, campaign activation and measurement, creating technical and operational friction as networks attempt to scale. GrowthLoop's approach is to address that fragmentation with composable infrastructure. Rather than requiring retailers to build and maintain individual integrations, the platform connects partner capabilities directly to the retailer's existing data cloud. Teams can also integrate their own DSPs, ad servers and data providers. The Trade Desk and Moloco integrations focus on activation. Commerce media operators can use audiences built from first-party data to support campaigns across owned properties and offsite environments, including the open internet. Audience Acuity adds demographic, behavioral and interest-based intelligence intended to help teams create more customized audience segments for advertisers. The model reflects an important shift in retail and commerce media technology. Early networks often developed around individual ad products or bespoke partnerships, while larger operators are increasingly looking for standardized infrastructure that can support multiple advertisers, channels and measurement requirements. Data cloud-native architectures are particularly relevant as retailers seek to maintain governance over their most valuable customer data. Closed-loop measurement is another central component. Campaign performance data can flow back into the retailer's data cloud through GrowthLoop, creating a more unified view of campaign outcomes. The goal is to help commerce media teams demonstrate advertiser ROI without relying on slow manual reporting or disconnected measurement workflows. GrowthLoop also highlighted Fanatics Advertising as an early user of several expanded capabilities. Fanatics is using the platform and its integrations to develop advertising opportunities based on its sports-focused customer data, illustrating how specialized retailers can build differentiated commerce media propositions around distinct first-party audiences. The competitive landscape remains crowded. Commerce media operators can choose from standalone data platforms, retail media infrastructure providers, DSP integrations and identity solutions, while established approaches often involve complex partnerships or LiveRamp-centered data connectivity. GrowthLoop is positioning its pre-integrated model as an alternative for enterprises seeking greater composability without moving customer data across fragmented technology systems. Market landscape. Commerce media is moving beyond basic onsite advertising toward a broader infrastructure model combining first-party data, offsite activation, audience intelligence and measurement. Retailers are under pressure to provide advertisers with sophisticated targeting and demonstrable outcomes while preserving data governance. This is increasing demand for interoperable technology stacks. Platforms that can connect data clouds with DSPs, activation channels and measurement systems may help commerce media teams move faster than traditional approaches requiring custom integrations for every capability. The Trade Desk, Moloco and other activation partners are also becoming increasingly important as retail media expands beyond a retailer's own digital properties and into the wider programmatic ecosystem. Strategic outlook. GrowthLoop's expansion signals that the next stage of commerce media competition may center on infrastructure efficiency as much as audience scale. The ability to build segments, activate campaigns and measure results without repeatedly moving data between platforms could become a significant differentiator for retailers scaling media businesses. For advertisers, more connected infrastructure could improve access to specialized first-party audiences across onsite and offsite channels. For commerce media operators, the challenge will be proving that greater technical integration translates into faster campaign execution, stronger advertiser outcomes and sustainable media revenue. Top insights. * GrowthLoop combines audience creation, adtech activation and closed-loop measurement into a data cloud-native commerce media platform designed to reduce fragmented CMN workflows. * Embedded integrations with The Trade Desk and Moloco connect retailer-built audiences with offsite activation, extending commerce media campaigns beyond owned digital properties. * Audience Acuity adds demographic, behavioral and interest-based intelligence, allowing commerce media teams to create more customized segments for increasingly specific advertiser requirements. * The platform operates within environments including Google BigQuery, Snowflake and Databricks, supporting data governance by reducing unnecessary copies and movement of customer information. * Fanatics Advertising is among the early adopters of the expanded capabilities, using connected commerce media infrastructure to build advertising opportunities around its sports audience data.