GrowthLoop connects customer data from various sources to marketing, sales, and customer service applications, helping businesses create personalized communication strategies. Its platform integrates with existing data clouds, allowing companies to manage audience segments, or cohorts, in one place. These segments are used to tailor marketing campaigns and customer interactions, ensuring communications are relevant and enhancing customer engagement. GrowthLoop operates on a subscription model, with additional revenue from premium features and consulting services. Strategic partnerships with industry leaders enable it to offer advanced solutions, positioning GrowthLoop as a significant player in the digital marketing and CRM market.

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GrowthLoop

GrowthLoop launches Computed Attributes generative AI feature powered by AWS to increase productivity and deliver hyper-personalized campaigns.

GrowthLoop Launches Computed Attributes Generative AI Feature Powered by AWS to Increase Productivity and Deliver Hyper-Personalized Campaigns

NEW YORK, April 17, 2024 /PRNewswire/ - GrowthLoop, the leading composable customer data platform (CDP) provider, today announced a new partnership with TransUnion, a global information and insights company known for its robust identity graph.

GrowthLoop and TransUnion Unite to Optimize Advertising Spend by Boosting Audience Reach

GrowthLoop, a customer data platform (CDP) for marketers, has announced The Loop, a new solution and methodology designed to help marketers better understand how specific marketing channels and audiences impact business outcomes.

Top MarTech News From the Week of September 27th: Updates from SAP, Braze, Contentstack, and More

GrowthLoop announces the launch of "The Loop" - A game-changer for marketers.

GrowthLoop Announces the Launch of "The Loop" - A Game-Changer for Marketers

On Tuesday, mar tech company GrowthLoop announced the launch of its new customer data platform, called The Loop, which uses generative AI technology to analyze campaign tactics and make specific recommendations about what's working and what else is likely to work.

GrowthLoop Brings Generative AI To Its Customer Data Platform

Announcing GrowthLoop's partnership with MetaRouter, unlocking a joint solution for marketing teams to future-proof their acquisition marketing.

Future-proof your acquisition marketing in a cookieless world with GrowthLoop and MetaRouter

Chris O'Neill joins GrowthLoop's Board of Directors.

Chris O'Neill Joins GrowthLoop's Board of Directors

GrowthLoop, a leading innovator in data-driven marketing solutions, is thrilled to announce the launch of Zero to CDP, an innovative quick start solution in collaboration with Snowflake, the Data Cloud company, and Hakkoda.

GrowthLoop launches Zero to CDP with Snowflake and Hakkoda

Could GrowthLoop's visionary approach usher in a new paradigm for marketing?NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Today, GrowthLoop, a Composable CDP, announced the release of a range of generative AI-enabled product enhancements built on Google Cloud. Now that GrowthLoop has helped solve customer data bottlenecks for marketing teams at companies like Mercari and Red Sox with a leading composable customer data platform (CDP), it has set out to solve the next frontier of generation: the generation of audiences, journeys, and creative via embedded generative AI throughout the campaign design and launch process.This news follows three 2023 announcements from GrowthLoop leading up to this groundbreaking development:The launch of a joint solution with BigQuery and Typeface , which opened the door for marketers to use generative AI to create more personalized marketing content at scale across campaigns.Generative audiences from natural language with GrowthLoop Marve and Google Cloud's Vertex AI, to close the gap between business users and data teams, on top of their composable customer data platform (CDP) built on Google BigQuery.The launch of Easy Button with Google Cloud to get started with a composable CDP quickly, powered by GrowthLoop and Google Cloud Cortex Framework.The introduction of generative AI in an end-to-end solution for marketers signals GrowthLoop's advancement of an entirely new category: Generative Marketing.Generative Marketing involves GrowthLoop using Google Cloud's advanced AI technology to create, activate, and measure performant audiences, journeys, and campaigns, all unlocked by a composable CDP foundation on BigQuery. Modern, effective marketing has always been focused on a loop: Build a campaign from insights, test, review results, iterate, and test again. Aided by generative AI, Generative Marketing opens up unique possibilities not provided to marketers before today.Generative AI only works with enterprise marketing when it is supercharged with customer data and when governance and review capabilities–keeping the user in the loop at all times–are front and center. GrowthLoop is working with Google Cloud to deploy its generative marketing capabilities on BigQuery to connect directly with an organization's customer data with zero-copy architecture to make this data more directly useful to the marketing organization while maintaining security, governance, and a human in the loop.Story continuesBy mobilizing generative AI across marketing workflows, teams can benefit in several impactful ways: increased productivity, more targeted personalization, content generation at scale, and a shifted focus toward growth-driven experimentation.The solution brings several new capabilities to marketers' workflows in GrowthLoop:Audience Studio - Build audiences with the help of generative AI Generative Content - Generate relevant creative with persona prompts Omnichannel Journeys - Generate cross-channel customer journeys Automated Learning and Optimization - Use results from campaigns to increase suggestions, by default"GrowthLoop's platform has made it possible for CMOs to anchor their first party data cloud strategy on Google Cloud with the full functionality of a CDP and the advantages of in-built cloud analytics and data science

Generative Marketing: Growthloop Furthers Industry Transformation With Google Cloud

NEW YORK, Sept. 5, 2023 /PRNewswire/ -- Today, GrowthLoop announced the launch of a quick start solution with Google Cloud, which accelerates Customer Data Platform insights and value with BigQuery. With the launch of the Easy Button quick start solution marketers can deploy and unlock the capability to segment customers and orchestrate journeys across their marketing channels within hours instead of months.This content is not available due to your privacy preferences. Update your settings here to see it.Marketing teams often face significant challenges when it comes to accessing and utilizing data effectively. Marketers may not always possess the necessary technical capabilities to fully access the data cloud, limiting their ability to leverage the power of predictive models and generative AI capabilities in their marketing campaigns. By leveraging Google Cloud, GrowthLoop is making it easier than ever before for CMOs to unlock the power of data and AI for their teams.Easy Button combines the power of GrowthLoop and Google Cloud's BigQuery , Cortex Framework , Vertex AI and Looker to create a solution that bridges the long-standing gap between marketers, the tools they use, and the data they need to drive growth

Growthloop Announces Accelerated Customer Data Platform Insights And Value With Google Cloud. Easy Button: Taking Setup From Months To Hours.

Connects customer data to marketing applications

GrowthLoop

Connects customer data to marketing applications

GrowthLoop

Connects customer data to marketing applications

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