Whirlpool Corporation to Collaborate with GrowthLoop on Direct-to-Consumer Strategy. NEW YORK, July 22, 2026 /PRNewswire/ - Whirlpool Corporation, one of the world's most iconic home appliance companies, and GrowthLoop, a pioneer in agentic AI-powered marketing solutions, today announced a partnership to drive growth across the company's KitchenAid Small Appliances portfolio. This partnership supports Whirlpool Corporation's customer engagement strategy and activation on its cloud-native data warehouse. GrowthLoop helps companies unlock a more complete view of its customers, helping teams better understand consumer preferences and engagement opportunities. The insights support more personalized experiences across a portfolio of brands and products. "A cloud-native data warehouse is central to modernizing our customer engagement strategy across every brand," said Gokul Nair, CIO for KitchenAid Small Appliances. "Collaborating with companies like GrowthLoop helps us maximize this investment - delivering personalized experiences for our consumers and strong, measurable returns for the business." For Whirlpool Corporation, GrowthLoop is helping build and activate audiences efficiently while supporting an agile approach to customer engagement and experimentation. Whirlpool Corporation is also using the platform to identify high-value subsegments within broader campaigns, helping teams uncover opportunities for more relevant engagement. Rather than introducing another siloed marketing platform, GrowthLoop enables Whirlpool Corporation to maximize the value of its existing infrastructure, keeping audience intelligence, activation, and measurement centralized within the warehouse. "The era of the monolithic marketing cloud is over," said Anthony Rotio, co-founder and co-CEO of GrowthLoop. "Legacy infrastructure is killing speed, and today's marketers need faster access to audience insights and activation." Whirlpool and GrowthLoop are helping teams activate more effectively, deliver more personalized customer experiences, and maximize the value of cloud data. About GrowthLoop GrowthLoop is a pioneer in composable, AI-powered marketing on the data cloud, featured on G2 by its customers as a momentum leader with the best ROI for enterprise. The GrowthLoop agentic composable CDP drives compound growth by accelerating the marketing cycle using agentic AI powered by your enterprise cloud data. Working alongside AI agents, teams use GrowthLoop to translate customer data into precise audiences and activate those audiences across real-time customer journeys, measuring and improving performance through always-on analysis - all with zero data movement. Thousands of marketers at enterprises like Costco, Albertsons, and Ford rely on GrowthLoop to bring their AI strategy to life, grow faster with every experiment, personalize every customer touchpoint, and drive rapidly compounding results. About Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com. Media Contact: [email protected] View original content to download multimedia:https://www.prnewswire.com/news-releases/whirlpool-corporation-to-collaborate-with-growthloop-on-direct-to-consumer-strategy-302831364.html SOURCE GrowthLoop

TJC deepens partnership with GrowthLoop to power agentic AI marketing. New investment in GrowthLoop supports expansion of the Compound Marketing Engine - an agentic, composable CDP built natively on the data cloud - to help innovative brands and commerce media networks drive growth rooted in real-time data TJC, L.P. ("TJC"), a private equity firm with over four decades of experience partnering with growth-oriented companies, today announced that it has made a follow-on investment in GrowthLoop, a leading provider of agentic AI-powered marketing solutions built on the modern data cloud. This latest investment signals continued confidence in GrowthLoop's vision: to help enterprise marketers partner with agentic AI to build real-time, intelligent campaigns that drive growth. Designed to meet the needs of complex, high-volume environments - such as omnichannel retail and commerce media networks - GrowthLoop's composable platform enables marketing teams to activate first-party data directly from their data cloud and drive measurable business impact faster than ever before. Leading enterprises like Costco, Ford, Google, Albertsons, Fanatics, and Allegro - organizations that manage millions of customer records and operate across multiple channels - rely on GrowthLoop's cloud-native infrastructure. The platform integrates natively with Google BigQuery, Snowflake, and other enterprise-grade data clouds, allowing non-technical marketing and data teams to work from a shared, governed source of truth. "GrowthLoop is changing the way enterprise marketing delivers personalized campaigns, and we're proud to help usher in that future by deepening our relationship with the company," said Eion Hu and Brad Wilford, Partners at TJC. "The Compound Marketing Engine offers a powerful and differentiated approach for retailers and other large-scale enterprises looking to unify customer data, accelerate campaign cycles, and drive growth using agentic AI. We are excited to support this next phase of development and growth." Since TJC's original investment in 2022, GrowthLoop has evolved its platform around a clear progression toward causal, agentic marketing - where AI doesn't just predict outcomes, but identifies and acts on the true drivers of customer behavior. The company began by delivering a composable CDP that provides enterprises with a scalable, real-time foundation on their own data cloud. From there, GrowthLoop introduced AI Studio, enabling marketing teams to work in a more agentic way by accelerating audience creation, journey orchestration, and campaign execution. Building on this foundation, GrowthLoop is now advancing toward its full Compound Marketing Engine, which applies large-scale causality data, causal agents, and real-time AI decisioning to continuously learn which actions change customer outcomes and improve marketing performance over time. "This investment from TJC reinforces the urgent opportunity we're seeing in the market," said Chris O'Neill, CEO of GrowthLoop. "Enterprise marketing teams are no longer satisfied with disconnected tools and slow iteration cycles. They want real-time learning, composability, and AI that drives growth, faster. That's exactly what the Compound Marketing Engine delivers." The additional capital investment funding will be used to accelerate product development, expand go-to-market reach across retail and media, and deepen integrations with cloud and AI ecosystem partners like Google Cloud and Snowflake.