Once Upon a Farm and Grüns team up to bring a limited-edition Daily Fuel Bundle for kids. Oct. 6, 2026 at 10:00 am Berkeley, CA - (October 6, 2026) - Once Upon a Farm(TM), the mission-driven brand known for bringing organic, farm-fresh nutritious snacks and meals to families, today announced a limited-edition Daily Fuel Bundle in partnership with first-of-its-kind daily nutrient support gummy, Grüns. The two brands have joined forces to give parents the easiest win of the year: a daily nutrition system pairing that covers everything kids need to show up, focus, and thrive for a great school year ahead. Available exclusively online, the Daily Fuel Bundle will feature Once Upon a Farm's new Organic Electrolyte Blends, made with real-food ingredients like fruits, veggies and coconut water to support daily hydration and electrolyte balance**, and Grüns Kids Superfoods Gummies, delivering comprehensive nutrition, vitamins, minerals, and superfoods in a format kids actually want to take. The Once Upon a Farm x Grüns Daily Fuel Bundle includes the following: * 16-pack of Once Upon a Farm's Organic Electrolyte Blends * (6) Strawberry Kiwi * (5) Guava Strawberry * (5) Apple Berry Punch * 1-pack of Grüns Kids Superfoods Gummies (1-month supply) "This collaboration brings two brands that parents already trust into a single daily routine for their kids," said Cassandra Curtis, Co-founder and Chief Innovation Officer at Once Upon a Farm. "Together with Grüns, we are delivering daily nutrition from the inside out. We've grown alongside the families who've been with us since the start and bringing our new organic Electrolyte Blends to our Daily Fuel Bundle with Grüns felt like a natural step in meeting kids as they grow." "You can pack a gummy with everything a kid needs, but if they won't eat it, none of that counts," said Hye Rin (Juliet) Choi, VP of Product at Grüns. "We spent a long time making ours taste like something kids actually want, and it's clear Once Upon a Farm did the same with their Electrolyte Blends." The Daily Fuel Bundle is available to purchase now for a discounted price of $75.88, while supplies last. The first 100 orders will receive a limited-edition co-branded lunch box. About Once Upon a Farm Once Upon a Farm, PBC (NYSE: OFRM) is redefining the organic kids' food category and shaping the future of food. Guided by its mission to drive systemic improvement in childhood nutrition for a happier, healthier, more equitable world, the Company offers a portfolio of crave-worthy snacks and meals designed for children from babies through big kids. Once Upon a Farm products are organic, non-GMO, contain no added sugar ‡ * and are free from artificial flavors and colors - just simple, real, nutritious food kids ask for and parents trust. For more information visit onceuponafarmorganics.com, follow @onceuponafarm on Instagram, Facebook and TikTok. *Except Refrigerated Protein Bars, which are sweetened with honey. ‡ Not a low calorie food **Product not designed for medical rehydration or sustained energy About Grüns Founded in 2023, Grüns is changing the way people approach wellness with a first-of-its-kind daily nutrient support gummy. Each daily serving is packed with 60+ ingredients including 30+ organic fruits and vegetables, 21 vitamins and minerals, and 6g of prebiotic fiber, delivering the benefits of a daily multivitamin with fiber and the whole-food ingredients of a Greens Supplement powder in one simple, great-tasting format. In 2024, the company expanded its product portfolio with Grüns Kids for children and Nütrops for cognitive support, followed in 2025 by Immün for everyday immune system support and Jüced for energy support. Today, Grüns has become a cult-favourite among celebrities, busy parents, wellness rookies, and fitness fanatics alike, with over 1 million customers, 95,000+ five-star reviews, and 10 million gummies shipped every day - making Grüns the #1 Greens Supplement on Amazon and in retail in the U.S. Grüns is available at Target, Walmart, Costco, Sam's Club, Sprouts, and online at gruns.co. Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

P&G to acquire supplement company Thorne for US$3.8B to boost health portfolio. Key takeaways. * P&G will purchase Thorne from L Catterton to expand its Health Care portfolio for US$3.8 billion. * The company expects the acquired brand and products to enable its portfolio to meet demand for preventive wellness and self-care. * The agreement is the latest in a range of business deals where large consumer goods companies purchase science-backed nutrition and supplements brands. P&G has entered into a definitive agreement to acquire Thorne, which will join its Health Care portfolio. With the acquisition, P&G expects to better meet growing consumer demand for preventive and personalized health. Investment firm L Catterton has reported that it is selling Thorne for US$3.8 billion. P&G's CEO, Shailesh Jejurikar, confirmed this purchase price in an interview with CNBC yesterday. Thorne provides health and wellness solutions to consumers, athletes, and health care professionals. Paul Gama, CEO of P&G Health Care, says the acquisition is an important step for the business. "Consumer interest in self-care, prevention, wellness, and personalized health continues to grow, and Thorne strengthens our position in premium wellness with a trusted, science-backed brand that complements our existing portfolio." The transaction is expected to close in the fourth quarter of 2026, subject to customary closing conditions and regulatory approvals. Personalized health. Thorne says that the acquisition will help it further build its personalized health brand by helping consumers live healthier with efficacious solutions. "For more than 40 years, Thorne has earned the trust of health care practitioners, consumers, and partners by putting science, quality, and the people we serve at the center of every decision," says Colin Watts, CEO of Thorne. "P&G is the right partner to help us expand our impact while staying true to the values and standards that have always defined Thorne." Thorne's portfolio includes supplements and technology, such as its AI-powered wellness advisor Taia. Gama of P&G adds: "We see an opportunity to bring Thorne's science-backed wellness solutions to more consumers while continuing to build on the quality, credibility, and innovation that have made the brand successful." Wellness mergers & acquisitions. P&G's acquisition of Thorne is the latest in a range of business deals in the nutrition and health space. H&H Group's CFO previously told Nutrition Insight that there is a strong appetite for acquisitions and investments into the health and wellness market, specifically in nutrition. "Established businesses are recognizing that acquiring health and wellness brands, with loyal consumer bases and proven efficacy, is the fast route to diversification and growth," said Jason Wang. Recent acquisitions include Lactalis' purchase of the UK active nutrition brand Protein Works, while Unilever made a deal to acquire the US-based green supplement company Grüns. Additionally, functional ingredients supplier SuanNutra signed an agreement to buy a portfolio of specialty natural ingredients from IFF, and Ingredion purchased the Benicaros prebiotic from NutriLeads as a strategic addition to its Healthful Solutions portfolio.