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About Gruns
Industries
Healthcare
Consumer Goods
Company Size
51-200
Company Stage
Series B
Total Funding
$35M
Headquarters
Beaverton, Oregon
Founded
2023
Overview
Gruns.co offers a line of smart gummies designed to help individuals fill nutritional gaps in their diets. These gummies support various health aspects such as energy, immunity, recovery, beauty, and focus. They are particularly aimed at active individuals, athletes, and health-conscious consumers who seek a convenient way to meet their daily nutrient needs. Gruns.co sells its products directly to consumers through its website, capitalizing on the trend of online shopping for health supplements. The gummies are marketed as portable, tasty, and easy to digest, and they are made from plant-based ingredients, making them vegan and free from gluten, dairy, and nuts. This focus on quality and dietary restrictions helps Gruns.co stand out in the competitive health supplement market, which increasingly demands clean and effective nutritional options.
Simplify's Take
What believers are saying
- Gruns reached a $500M valuation, shipping 4 million gummies daily.
- The company plans to expand with a new facility in Roanoke, Texas by 2025.
- Strategic partnerships, like with Gotham FC, enhance brand visibility and credibility.
What critics are saying
- Increased competition in the smart gummy market could erode Gruns' market share.
- Potential backlash over sugar content in gummies may affect consumer perception.
- Rapid expansion may strain resources and lead to operational inefficiencies.
What makes Gruns unique
- Gruns offers plant-based, vegan, gluten-free smart gummies for health-conscious consumers.
- The company focuses on direct-to-consumer sales, leveraging the e-commerce growth trend.
- Gruns' products are designed to fill nutritional gaps with convenient, delicious gummies.
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Funding
Total Funding
$35M
Meets
Industry Average
Funded Over
1 Rounds
Industry standards
Benefits
Remote Work Options
Health Insurance
Unlimited Paid Time Off
Growth & Insights and Company News
6 month growth
↑ 7%1 year growth
↓ -10%2 year growth
↓ -10%Grüns, a nutritional supplement brand, reached a $500 million valuation by shipping 4 million gummies daily. Founded by Chad Janis, the company hit profitability in 14 months with annual revenue over $100 million. Initial funding included $400k from personal networks and a $1.8 million pre-seed round in August 2023. A $6 million seed round followed in February 2024. Celebrity investors include Joe Burrow, Shaun White, and Anna Kendrick. Grüns products are sold in nearly 5,000 stores.
Gruns Nutrition to expand in Roanoke Texas. Gruns Nutrition to expand in Roanoke Texas.Roanoke, Texas — According to state and local development sources, Gruns Nutrition plans to build out 37,581 square feet of new space in Roanoke. The company plans to occupy the new space at 215 Fairway Circle in Roanoke, on or about October 1, 2025. According to the company website Health is officially a snack. In an ideal world, broccoli would taste like chocolate, kale like candy, and greens supplements like gummy bears. We havent figured out choco brocco yet, but Gruns has transformed those overpriced, chalky powders into something snackable and delicious
JERSEY CITY, N.J. (May 1, 2025) - Gotham FC, the preeminent top-tier professional women's soccer team in the New York region, announced on Thursday a new strategic partnership with Grüns, the leading brand in comprehensive daily nutrition and wellness.
According to filings with the U.S. Securities and Exchange Commission, Gruns Nutrition is raising up to $13,000,000.00 in new funding. Sources indicate that as part of senior management Senior Executive, Chad Janis played a key
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About Gruns
Industries
Healthcare
Consumer Goods
Company Size
51-200
Company Stage
Series B
Total Funding
$35M
Headquarters
Beaverton, Oregon
Founded
2023
Gruns is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today