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About Guayaki Yerba Mate
Industries
Food & Agriculture
Consumer Goods
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$84.1M
Headquarters
Sebastopol, California
Founded
1996
Overview
Guayaki focuses on yerba mate, a traditional South American drink known for its health benefits and energizing properties. Their products include loose leaf yerba mate, ready-to-drink beverages, and energy shots, which are sold online and through retail partners. Guayaki stands out by promoting a regenerative movement that aims to restore natural systems, rather than just sustain them. They have a strong partnership with indigenous communities and engage in community events and grassroots marketing through their "Ambacebador" program, which helps spread awareness of yerba mate culture. The company's goal is to not only provide a beverage but to foster a lifestyle centered around sustainability and cultural respect.
Simplify's Take
What believers are saying
- Guayaki's new flavors and formats expand their market presence in 2025.
- Transition to third-party distribution enhances reach across the U.S. and Canada.
- Partnership with LAFC deepens integration in American soccer, boosting brand visibility.
What critics are saying
- Increased competition from other sustainable functional beverage brands may dilute market share.
- Transition to third-party distribution could lead to supply chain inefficiencies.
- Larger beverage companies entering the yerba mate market may overshadow Guayaki.
What makes Guayaki Yerba Mate unique
- Guayaki partners with indigenous communities, emphasizing sustainability since 1996.
- Their regenerative movement focuses on restoring natural systems, not just sustaining them.
- Guayaki's Ambacebador program promotes yerba mate culture and the regenerative movement.
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Funding
Total Funding
$84.1M
Above
Industry Average
Funded Over
2 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Mental Health Support
Paid Sick Leave
Paid Holidays
Paid Vacation
Flexible Work Hours
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -1%2 year growth
↓ -2%Category Leader Recognized as a 2025 NEXTY Award Finalist for Pace-Setting Innovation in Yerba MateSEBASTOPOL, Calif. and VENICE, Calif., March 7, 2025 /PRNewswire/ -- Guayakí Yerba Mate , a pioneer in organic beverages, and regenerative business, is breathing fresh life into the beverage aisle with its biggest expansion yet. Featuring bold new flavors and fresh formats, the lineup—now rolling out nationwide—makes yerba mate easier than ever to enjoy. At the heart of this expansion is Sparkling Cherry Jubilation, a NEXTY Award finalist at Expo West, offering a nostalgic and refreshing take on an OG classic, the Shirley Temple.Sparkling Cherry JubilationYerba mate has been shared in South America for centuries, known as the "sacred mother herb" and a symbol of connection and vitality. Its appeal endures: Datassentials revealed that yerba mate is a top trend for 2025, with 46 percent of consumers eager to try it.Guayakí honors its cultural roots as a naturally caffeinated beverage rich in bioactive compounds while evolving the experience for today's lifestyles. From traditional loose leaf to sparkling refreshers and no added sugar options, every product is crafted with organic, regenerative ingredients—supporting the planet, celebrating tradition, and delivering the sustained energy yerba mate is known for."Yerba mate is having a moment, and it's amazing to see more people embracing the vitality, balance, and connection it brings into daily life," said Jennifer Brush, VP, Product Innovation and Brand at Guayakí Yerba Mate
La marca de yerba mate líder en el mercado pasa a una distribución predominantemente de tercerosSEBASTOPOL, California, 14 de enero de 2025 /PRNewswire-HISPANIC PR WIRE/ -- Guayakí Yerba Mate, líder y pionero estadounidense en bebidas orgánicas y negocios regenerativos, anuncia la finalización de su transición a un modelo de distribución predominantemente de terceros. Este cambio marca un hito importante en el camino de crecimiento de la marca, lo que abrirá nuevas oportunidades para expandir su alcance y llevar sus icónicas latas amarillas a aún más comunidades en EE. UU. y Canadá
Market-Leading Yerba Mate Brand Transitions to Predominantly Third-Party DistributionSEBASTOPOL, Calif., Jan. 13, 2025 /PRNewswire/ -- Guayakí Yerba Mate , the U.S. leader and pioneer in organic beverages and regenerative business, announces the completion of its transition to a predominantly third-party distribution model. This shift marks a major milestone in the brand's growth journey, unlocking new opportunities to expand its reach and bring its iconic yellow cans to even more communities across the U.S. and Canada."This transition to a third-party distribution model positions Guayakí for its next growth phase," said Jared Riddle, Head of Distribution at Guayakí Yerba Mate. "This latest transition is a strong step forward, but it's the strength of our entire distribution network that ensures we can continue meeting rising demand while staying true to our mission and values."In the last three years, Guayakí has achieved full U.S
Honoring Tradition and Sustainability with Industry RecognitionSEBASTOPOL, Calif., Nov. 9, 2024 /PRNewswire/ -- Guayakí Yerba Mate, a trailblazer in the yerba mate and organic beverage industries, today proudly announces that its Traditional Organic Loose Leaf Yerba Mate has been awarded in Good Housekeeping's coveted 2024 Best Kitchen Gear, Coffee, and Tea Awards. View the complete list of winners here
VENICE, Calif. & SEBASTOPOL, Calif.-(BUSINESS WIRE)- Guayakí Yerba Mate, the category leader in yerba mate, is pleased to announce the appointment of industry veteran Hari Avula to its Board of Directors.
Guayaki Yerba Mate is Hiring for 8 Jobs on Simplify!
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About Guayaki Yerba Mate
Industries
Food & Agriculture
Consumer Goods
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$84.1M
Headquarters
Sebastopol, California
Founded
1996
Guayaki Yerba Mate is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today
People Also Viewed
Discover companies similar to Guayaki Yerba Mate