Vita Coco

Vita Coco

Markets coconut water and coconut-based products

Overview

Vita Coco makes and sells coconut-based beverages and products, focusing on natural hydration. Its main product is coconut water, offered in plain and sparkling forms, along with coconut oil. The company sources coconuts from farming communities and processes them minimally to preserve natural nutrients, then distributes products globally through online channels, retailers, and supermarkets. Unlike many competitors, Vita Coco emphasizes sustainability and social impact through the Vita Coco Project, which supports farming communities and aims to improve the lives of over a million people while ensuring a stable supply chain. The goal is to provide healthy, hydrating options while maintaining responsible sourcing and a positive social impact that builds consumer trust and loyalty.

About Vita Coco

Simplify's Rating
Why Vita Coco is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Food & Agriculture

Social Impact

Consumer Goods

Company Size

501-1,000

Company Stage

IPO

Headquarters

New York City, New York

Founded

2004

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Simplify's Take

What believers are saying

  • 2026 INTENNSE activations and Rush Soccer reach can expand trial among athletes.
  • Baboon to the Moon merch extends Frosted Lemonade into travel and lifestyle audiences.
  • Higher-margin Vita Coco Juice can offset input costs and support profit growth.

What critics are saying

  • Coca-Cola and PepsiCo can outspend Vita Coco for shelf space and promotions.
  • Ninety-one percent revenue dependence on coconut water concentrates any category slowdown.
  • Supply shocks across coconut farms in ten countries can disrupt volume and margins.

What makes Vita Coco unique

  • Vita Coco owns 42% U.S. coconut water share and 80% in the UK.
  • It pairs flagship coconut water with Runa, Ever & Ever, and PWR LIFT.
  • Rush Soccer and INTENNSE partnerships place Vita Coco inside youth and pro sports.

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Funding

Total Funding

$141.2M

Above

Industry Average

Funded Over

4 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison
Coming Soon

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

-1%
Yahoo Finance
Feb 27th, 2026
2 profitable stocks with exciting potential and 1 to avoid

NMI Holdings, a mortgage insurance provider founded after the 2008 housing crisis, has demonstrated strong profitability with a 74.8% operating margin. The company's pre-tax profit margin expanded by 20.4 percentage points over five years, whilst book value per share grew 16.1% annually during that period. Its 17.4% return on equity highlights management's investment expertise. Vita Coco, the coconut water company, posted a 13.5% operating margin with unit sales growing 9.9% over two years. Earnings per share surged 70.9% annually over three years, whilst return on invested capital reached 36.9%. The stock trades at 34.2x forward P/E. Academy Sports faces challenges with sales declining 2.4% annually over three years and disappointing same-store sales. The retailer trades at 9.6x forward P/E.

GlobeNewswire
Dec 9th, 2025
Vita Coco Becomes Official Hydration Partner of Rush Soccer in New Partnership

Vita Coco becomes Official Hydration Partner of Rush Soccer in new partnership. Vita Coco introduces the better fitness fuel(tm) to power the next generation of young athletes nationwide. December 09, 2025 09:00 ET | Source: The Vita Coco Company; Rush Soccer NEW YORK, Dec. 09, 2025 (GLOBE NEWSWIRE) - Vita Coco (NASDAQ:COCO), America's leading coconut water brand, today announced a new partnership with Rush Soccer, the world's largest youth soccer organization. Through this collaboration, Vita Coco becomes the Official Hydration Partner of Rush Soccer, supporting players, coaches, and families with cleaner, and naturally hydrating options at a time when youth sports are shifting away from beverages that contain many artificial ingredients. Rush Soccer's network spans more than 55,000 players across the United States and over 50 countries worldwide. The partnership gives Vita Coco direct access to one of the most engaged youth soccer communities on the planet, helping fuel the next generation of athletes with products that help them stay hydrated and promote everyday wellness. The partnership will include national product integration across Rush tournaments, hydration stations at key events, custom content highlighting healthy performance habits, and grassroots activations that elevate the experience of Rush families. Vita Coco and Rush Soccer will collaborate to make this one of the most visible hydration partnerships in youth sports. "Rush Soccer shares our commitment to helping the next generation play, grow, and stay healthy. We believe young athletes deserve a beverage option that keeps up with their performance needs without the artificial dyes and colors," said Jane Prior, Chief Marketing Officer of The Vita Coco Company. "This partnership lets us bring that effort to life with one of the most passionate youth sports communities in the country." Justin Miller, CEO of Rush Soccer, said the partnership emphasizes Rush's commitment to putting athlete health first. "Hydrating players makes a real difference in performance and recovery," Miller said. "Our families want healthier options, and Vita Coco delivers. We're excited to bring a partner into Rush Nation that understands what young athletes need to train, compete, and grow." With 3.5 times the electrolytes versus the leading sports drink*, Vita Coco's expansion into sports performance reflects the company's mission of providing healthy and nutritious products that are better for consumers and the world by providing players with a better fitness fuel, without added artificial dyes and coloring. The partnership debuts at nationwide Rush events beginning in 2026, with extended programming and visibility rolling out throughout the year. *Vita Coco Original Coconut Water has 1149mg of electrolytes per 500ml; the leading sports drink has ~292mg of electrolytes per 500ml About The Vita Coco Company The Vita Coco Company is a family of brands on a mission to reimagine what's possible when brands deliver healthy, nutritious, and great-tasting products that are better for consumers and better for the world. This includes its flagship coconut water brand Vita Coco and protein-infused water PWR LIFT. The Company was co-founded in 2004 by Michael Kirban and Ira Liran and is a public benefit corporation and Certified B Corporation. Vita Coco, the principal brand within the Company's portfolio, is the leading coconut water brand in the U.S. With electrolytes, nutrients, and vitamins, coconut water has become a top beverage choice among consumers after a workout, in smoothies, as a cocktail mixer, after a night out, and more. For more information, visit www.vitacoco.com. About Rush Soccer Rush Soccer is the largest youth soccer organization in the world, with more than 60,000 players in 50 countries. Comprised of over 175 clubs worldwide, Rush Soccer is recognized for its commitment to player development, community leadership, and opportunities that span from the grassroots level to the highest level of the sport. Learn more at www.rushsoccer.com.

Stock Titan
May 27th, 2025
MGP Ingredients Announces Board Leadership Changes

Martin Roper joined the MGP Board of Directors in April 2025 and brings more than 25 years of beverage industry experience, including nearly two decades as CEO of The Boston Beer Company and his current position as CEO of The Vita Coco Company.

Altspice
May 6th, 2025
Vita Coco Launches Piña Colada Coconut Juice with Pulp: Your Vacation in a Bottle!

Vita Coco launches Piña Colada Coconut Juice with pulp: your vacation in a bottle!

MarketBeat
Mar 24th, 2025
Raymond James Financial Inc. Invests $7.99 Million in The Vita Coco Company, Inc. (NASDAQ:COCO)

Raymond James Financial Inc. invests $7.99 million in The Vita Coco Company, Inc. (NASDAQ:COCO).

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