G

Guidde

Automates AI-generated software workflow video manuals

Overview

Guidde is a generative AI platform that automates the creation of video documentation for software. Users record on-screen workflows, and Guidde’s AI turns those recordings into step-by-step video guides with highlights, multilingual voiceovers, and written instructions. It includes a user editor, branding, and security features, and videos can be shared via links or embedded in apps like Salesforce and Zendesk. The goal is to speed up knowledge sharing, reduce support tickets, and improve onboarding and training across organizations.

Work here?Claim your company

About Guidde

Simplify's Rating
Why Guidde is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareAI & Machine Learning

Company Size

51-200

Company Stage

Series B

Total Funding

$76.6M

Headquarters

Belmont, CA

Founded

2020

Get referred to Guidde

See people who can refer or advise you

Simplify Jobs

Simplify's take

What believers are saying

  • PSG Equity led Guidde's February 2026 $50 million Series B, validating demand.
  • Guidde reported 4,500 customers, over 90% retention, and three straight years of triple-digit growth.
  • October 2026 releases for Claude and Agent Skills expand distribution inside enterprise AI workflows.

What critics are saying

  • Whatfix and WalkMe can bundle broader adoption tooling, pressuring Guidde's pricing by 2027.
  • A stale-documentation bug can break trust when Salesforce or ServiceNow interfaces change.
  • If customers treat AI agents as native, Guidde becomes a temporary training layer.

What makes Guidde unique

  • Guidde turns screen recordings into step-by-step guides across 50,000 applications.
  • Its October 2026 Claude integration exports Agent Skills from published guiddes.
  • SOC 2 Type II and enterprise controls suit regulated customers like Bayer and Nasdaq.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$76.6M

Above

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
$50M
$65M
$100M

Benefits

  • Hybrid Work Options
  • Flexible Work Hours
  • Remote Work Options

Company News

Forbes
Oct 13th, 2026
Clueso raises $10 million to advance its AI video ambitions.

Clueso raises $10 million to advance its AI video ambitions. Contributor. Oct 13, 2026, 08:00am EDT Oct 13, 2026, 09:07am EDT Sponsored By Summary. San Francisco start-up Clueso has announced a $10 million funding round led by Dharana Capital. Founded in 2023, Clueso uses an artificial intelligence platform and a suite of agents to help businesses automate video content creation for purposes such as marketing, customer assistance, and workforce education. The company has already signed up over 1,000 corporate customers. Clueso competes with traditional tools like Adobe Premiere Pro and AI specialists such as Synthesia and Guidde. The new funding will accelerate product development and boost go-to-market activity for the start-up. Organisations worldwide continue to embrace the power of video content for use cases ranging from marketing their products and services to customers, to training their workforces. San Francisco-based start-up Clueso, which is today announcing a $10 million funding round, believes it can cash in on this growing demand. Clueso has already signed up more than 1,000 companies to create videos for purposes such as marketing, customer assistance, workforce education and employee onboarding. "We originally started by helping customer-facing teams create product tutorials faster," explains Akash Anand, Clueso's co-founder and CEO. "We quickly saw the same problem across marketing, sales, training and internal documentation - that made us realize the opportunity was much bigger." Clueso's pitch to customers is that its artificial intelligence (AI) platform can help them largely automate the process of creating video content. For businesses trying to produce such content at scale, that's hugely attractive - as long as the quality of the output is up to scratch. To deliver on this promise, Anand and his co-founders, Neel Balar and Prajwal Prakash, have developed a suite of agents to perform a range of tasks. These include capturing the customer's product information and workflows, identifying brand requirements, producing and editing content, and keeping that content current by refreshing it as changes require. Some customers use these tools to create instructional videos for customers that have bought their products and services. Others are using them to make content that trains employees on key aspects of their work. Sales and marketing is also a key use case, with companies using Clueso to produce content such as video for social media. MORE FOR YOU "Essentially, our product helps anyone within the business to produce video content even if they have no experience of making or editing content," says Anand. "We help them turn their ideas into polished outputs." One early adopter of Clueso's tools is the software company Atlassian, which uses them to make a variety of content. "[It] has fundamentally simplified how we produce learning videos at scale," says Garrett Marttinen, the company's head of customer learning. "They help us turn rough, scrappy input into polished, on-brand output, streamlining our workflows and dramatically reducing the burden of creation and maintenance for my team. Forbes Daily: Join over 1 million Forbes Daily subscribers and get our best stories, exclusive reporting and essential analysis of the day's news in your inbox every weekday. Other customers range from GitLab, the coding development platform to Fifa, the international football federation, so Clueso, founded in 2023, is clearly getting good market traction. "Clueso's agent makes it easy to automatically transform product knowledge into polished, engaging learning experiences with far less manual effort," adds Kevin Gross, senior manager of instructional design at software company Zendesk, another customer. Still, despite such success stories, video content creation is a relatively crowded space, with AI having levelled the playing field. Clueso must compete with traditional video tools such as Adobe Premier Pro, Canva and Camtasia, as well as AI specialists such as Synthesia and Guidde, both of which have completed very sizable funding rounds this year. However, the market is growing quickly as more organizations recognize the potential of AI to help them create much more content. A study from Grand View Research put the value of the AI video content market at around $790 million last year but forecast it would grow at an average rate of more than 20% a year over the period to 2033, when it could be worth as much as $3.4 billion. Anand believes Clueso's investment in agentic AI development will give it an edge in this growing marketplace. He argues that the firm's agents are sophisticated enough to do much more of the underlying research work necessary to develop content - such as operating the producer's own products and identifying material that needs updating. "That enables us to automate much more of the production process," he says. Investors in the company share that confidence. Today's Series A round is led by Dharana Capital, with Founders Future and Neotribe Ventures joining as new investors, and continued participation from Y Combinator and f7 Ventures. The funding will accelerate Clueso's product development as well as boosting its go-to-market activity. "Video is one of the most effective formats enterprises use to train teams, educate customers and sell products, but traditional video production was never designed for enterprise volume and velocity," argues Vamsi Duvvuri, founder and managing partner at Dharana Capital. "With AI, video is evolving from static media files into living, context-aware assets that continuously adapt as business processes and products change; Clueso is building the infrastructure powering this shift." FORBES' VIDEO WILL PLAY AFTER THIS AD FORBES' FEATURED Video Less than $2/week.

Tech in Asia
Feb 26th, 2026
Monday.com joins $50m series B for Israeli AI platform Guidde

Monday.com joins $50m series B for israeli AI platform Guidde. Guidde, an AI digital adoption platform based in Tel Aviv, announced an oversubscribed US$50 million series B funding round led by PSG Equity, with participation from monday.com and previous investors including Norwest, Entrée Capital, Qualcomm Ventures, and Inkberry Ventures. The funding will help expand deployment of its platform, designed to train both human employees and AI agents by creating video-based documentation through recorded workflows. The company said in a press release it has more than 4,500 customers, including Nasdaq, SentinelOne, Anheuser-Busch, Bayer, and Yahoo. Guidde reported 3x annual revenue growth for three consecutive years and over 90% customer retention. Guidde's technology observes how employees work across more than 50,000 applications and millions of workflows, integrating documentation directly within enterprise apps and making it available to AI agents via its API. The company's approach addresses AI adoption challenges by helping employees and AI agents work reliably with structured workflows. Food for thought. Implications, context, and why it matters. Guidde grows by serving teams stuck between legacy tools and startups. * Guidde calls itself an "AI Digital Adoption Platform" (ADAP). It goes past on-screen tooltips and captures day-to-day know-how through video 1. * It pitches a middle option between incumbents like Whatfix and newer products. Guidde cites estimated total cost of ownership above $100,000 to $200,000 over three years for Whatfix, while some newer tools reserve single sign-on (SSO) for their top-priced plans 2. * The pitch fits mid-market firms that want enterprise-grade security. Guidde says Whatfix deployments can take 8 to 16 weeks 2. * A freemium plan reduces the friction to get started. The company reports 4,500 customers, helped by product-led adoption across businesses of many sizes 3. Guidde turns training content into process data for AI agents. * Guidde's funding points to a bottleneck in AI rollouts. 78% of firms use AI, yet many still lack readiness, which raises the value of hands-on training 4. * The platform helps teams learn new software workflows with less back-and-forth. * It also turns those workflows into structured, video-based process documentation that is accessible through an application programming interface (API). * Autonomous AI agents need step-by-step "how-to" data to run tasks across thousands of applications. That demand could create a market for machine-focused training material. How would you feel if you could no longer use Tech in Asia? Share, tag us, and land on our Wall of!

Globes
Feb 25th, 2026
Israeli AI training co Guidde raises $50m

Israeli AI training co Guidde raises $50m. Guidde founders Yoav Einav and Dan Sahar credit: Moses Pini Siluk 25 Feb, 2026 17:01 Israeli AI digital adoption platform Guidde, today announced the completion of a $50 million Series B oversubscribed financing round led by PSG Equity, with participation from Monday Ventures and past investors: Norwest, Entree Capital, Qualcomm Ventures, and Inkberry Ventures. The company already has over 4,500 customers including Anheuser-Busch, Bayer, Nasdaq, Yahoo and SentinelOne, with annual revenue tripling for three consecutive years and over 90% customer retention. The latest funds will help accelerate broad deployment of the company's platform, designed to train both human employees and AI agents on enterprise software. Guidde's platform allows organizations to create video-based documentation for any software application in minutes. Employees record workflows, and Guidde's AI automatically generates step-by-step video guides that can be delivered directly within the apps employees are learning. The approach makes Guidde a solution for enterprises training thousands of employees on new tools like Workday, Salesforce, ServiceNow and SAP. Guidde helps solve training challenges by observing how employees actually work and using that data to train both humans and AI agents. Enterprises now use Guidde across more than 50,000 applications and millions of workflows, giving the company a dataset of how work gets done inside large organizations. The resulting documentation is delivered directly within the apps employees are learning and simultaneously made available to AI agents through Guidde's API. Guidde weas founded by CEO Yoav Einav and CPO Dan Sahar. Einav said, "Think of what navigation apps are doing for the future of driving. They mapped roads by observing how people actually drive, and those maps now guide autonomous vehicles. We're doing the same for enterprise workflows. Today, we're observing how employees work to build the maps AI agents will need. It starts with humans in the loop, and over time moves toward full autonomy." Published by Globes, Israel business news - en.globes.co.il - on February 25, 2026. The company's AI automatically generates step-by-step video guides that can be delivered directly within the apps employees are learning. The company was founded less than 12 months ago to help enterprises remain resilient across their entire technology stack. Cato sees the offices accommodating over 500 employees, who will be added to the company's existing 1,700 employees, about half of whom are in Israel. The BlueWhale autonomous submarine, was developed by the Israeli company in collaboration with German company Atlas, a subsidiary of ThyssenKrupp. The stronger shekel, the war with Iran and the gradual return of foreign airlines all adversely affected the Israeli airline's results. Indian Prime Minister Narendra Modi is expected to sign an MoU on deepening defense cooperation, during his visit to Israel, which begins today. Israeli citizens have become the 12th largest market in the world for Henley & Partners, which helps wealthy individuals obtain foreign residency and citizenship. The funding will continue to accelerate Nimble's proven results across the market, enabled by a strategic ecosystem - including Microsoft and Databricks. Citing Iran war concerns and tech stock weakness, the Us investment bank recommends short positions on the Israeli currency. The order to double the VAT exemption on personal imports from $75 to $150, signed by Minister of Finance Bezalel Smotrich, was defeated by 59 votes to 25. The company, which recycles electrical and electronic waste, has raised NIS 150 million at a valuation of NIS 300 million. The Israeli startup manages enterprise data and creates joint languages between different databanks with built-in governance, and operated by AI. The giant strip mall, spread over 44,000 square meters north of Tel Aviv and built with an investment of about NIS 2 billion, is marking a year since its opening. After being fined by the Israel Competition Authority for price gouging during the war, the airline is now in hot water for allegedly denying Arkia hangar services. Bank of Israel: Geopolitical uncertainty has resurfaced in recent days in view of a potential confrontation with Iran, and Israel's risk premium increased slightly. Ahead of Indian Prime Minister Narendra Modi's visit to Jerusalem this week, "Globes" examines Israel's defense industry exports to India and the potential new cooperation on the horizon.

PR Newswire
Feb 25th, 2026
Guidde Raises $50M to Train Humans on AI and AI on Humans

/PRNewswire/ -- Guidde, an AI digital adoption platform, today announced an oversubscribed $50 million Series B funding round led by PSG Equity, with...

PR Newswire
Feb 19th, 2025
Guidde Raises $15M to Build the First Autonomous AI Video Platform for Digital Adoption

/PRNewswire/ -- Guidde, the pioneer in AI-powered video documentation, today announced a $15 million expansion of its Series A funding round, bringing total...

Recently Posted Jobs

Sign up to get curated job recommendations

Guidde is Hiring for 9 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs