Guru Pay

Guru Pay

Offers corporate IBANs and cross-border payments

Overview

Guru Pay is a licensed online banking platform (EMI) that provides dedicated IBANs and payment services to corporate clients around the world. It handles activities such as issuance of e-money, payment execution (domestic and cross-border), opening of IBAN accounts, and SEPA payments for businesses. The platform works by giving companies access to e-money and bank-like payment rails through a centralized account framework: clients receive a dedicated IBAN, can issue e-money to their customers, and execute payments domestically or internationally via SEPA or cross-border transfers. The company differentiates itself by focusing on the growth of its clients’ businesses and offering globally accessible EMI services with dedicated IBANs, aiming to help clients stay one step ahead. Its goal is to support rapid business growth and streamlined payments for corporate customers.

About Guru Pay

Simplify's Rating
Why Guru Pay is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Fintech

Financial Services

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Vilnius, Lithuania

Founded

2018

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Simplify's Take

What believers are saying

  • Guru Pay safeguarded 65.56 million euros of customer funds in 2024.
  • The company reported 5.85 million euros revenue in 2024.
  • Its website and LinkedIn stayed active through August 11, 2026.

What critics are saying

  • On April 16, 2024, Bank of Lithuania fined Guru Pay 85,000 euros for AML failures.
  • That violation creates renewal and remediation pressure before the regulator.
  • A second AML breach triggers license restrictions, strangling the business.

What makes Guru Pay unique

  • Bank of Lithuania license 59 lets Guru Pay issue e-money and execute payments.
  • It targets corporate clients with dedicated IBANs, SEPA, SWIFT, and multicurrency accounts.
  • Its Lithuania-regulated EMI status anchors trust for cross-border payment infrastructure.

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Benefits

Paid Vacation

Hybrid Work Options

Wellness Program

Professional Development Budget

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