Gymreapers

Gymreapers

Direct-to-consumer fitness gear and apparel

Overview

Gymreapers makes premium fitness gear, equipment, and apparel for intense workouts. It sells items like weightlifting belts, gym kits, gym bags, and drinkware directly to consumers, with free US shipping on orders over $75 and easy returns. The products are designed for serious trainees to perform in bodybuilding, Olympic lifting, powerlifting, CrossFit, and general strength training, emphasizing durability and performance. What sets Gymreapers apart is its focus on high-quality, purpose-built gear backed by a direct-to-consumer model that builds loyalty through straightforward shipping and returns. The company’s goal is to equip serious athletes with reliable, stylish gear and to grow a loyal community by delivering dependable products and convenient service.

About Gymreapers

Simplify's Rating
Why Gymreapers is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Design

Consumer Goods

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Nampa, Idaho

Founded

2014

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Simplify's Take

What believers are saying

  • 2026 Gymreapers Wodapalooza drew over 2,000 athletes across 55 divisions.
  • CrossFit Open 26.3 at Gymreapers Wodapalooza boosts elite exposure on March 12, 2026.
  • ECDB estimated Gymreapers 2025 revenue at $24 million, up 5-10%.

What critics are saying

  • Particl and ECDB show conflicting sales data, highlighting weak financial transparency.
  • Wodapalooza sponsorship is expensive brand theater; a weak 2027 renewal kills momentum.
  • Rogue Fitness and TYR dominate adjacent fitness sponsorships, pressuring Gymreapers margins.

What makes Gymreapers unique

  • Gymreapers owns the 2026 Wodapalooza title sponsorship and CrossFit Open 26.3 stage.
  • USA Weightlifting partnered with Gymreapers for 2026 Miami Beach Olympic weightlifting platforms.
  • Gymreapers sells direct-to-consumer strength gear, apparel, and belts through gymreapers.com.

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Benefits

401(k) Company Match

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Employee Assistance Program

Employee Discounts

Gym Membership

Paid Time Off

Paid Holidays

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