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Overview
HB Studios is a Canadian game developer that creates sports video games for consoles, PC, and iOS. Its products are distributed under the 2K publishing label, a division of Take-Two Interactive. The company’s games are built by a team of around 100 developers in Lunenburg, Nova Scotia, and are designed to feature immersive, high-quality sports experiences for fans and players. HB Studios earns money from selling games, offering in-game purchases, and partnering with other industry players. The studio differentiates itself through its steady focus on developing polished sports titles while maintaining a strong community presence and a healthy work-life balance for employees. Its goal is to deliver engaging sports gaming experiences while collaborating with major franchises and supporting local communities in the south shore area of Nova Scotia.
About HB Studios
Industries
Consumer Software
Entertainment
Gaming
Company Size
51-200
Company Stage
Acquired
Total Funding
N/A
Headquarters
Lunenburg, Canada
Founded
2000
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Simplify's Take
What believers are saying
- PGA TOUR 2K25 added The Old Course at St Andrews in May 2025.
- Season 2 and recurring Clubhouse Pass updates extend monetization beyond launch.
- Switch 2 release on February 6, 2026 expands addressable players and revenue.
What critics are saying
- 2K controls publishing, so Take-Two can redirect HB Studios strategy anytime.
- Sports-game cycles force hit-driven dependence; one weak PGA TOUR release squeezes staffing.
- If PGA TOUR licensing lapses after 2025, HB Studios loses its core franchise.
What makes HB Studios unique
- HB Studios owns PGA TOUR 2K25, launched February 28, 2025.
- Its golf sim adds U.S. Open, PGA Championship, and Open Championship licensing.
- November 19, 2025, Unity partnership brought PGA TOUR 2K25 to Switch 2.
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Company News
With the video game industry enjoying increasing prominence in Atlantic Canada, Dalhousie University’s Faculty of Computer Science is getting in on the action with an event from Feb. 3 to 5 that promises to teach novice developers the basics of coding video games.Global Game Jam, as Dalhousie dubs the event, will last 48 hours and teach participants to design and develop a video game from scratch. Among the Game Jam's private sector sponsors is rural innovation hub Ignite Atlantic.Video game developers have begun to comprise an increasingly significant portion of Atlantic Canada’s IT community in recent years.Lunenburg’s HB Studios was sold to California-based 2K Games after it signed popular golfer Tiger Woods in a headline-making 2021 deal. In P.E.I., the newly formed Iron Fox Games has hired 21 people in eight months. And Ubisoft and Microsoft both have offices in Halifax.Registration is free, and Dalhousie’s ShiftKey Labs said in a statement it expects about 200 attendees. You can learn more and reserve a spot here
2K Sports has acquired PGA Tour 2K developer HB Studios, and it's also signed a multiyear deal with Tiger Woods.Read More
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About HB Studios
Industries
Consumer Software
Entertainment
Gaming
Company Size
51-200
Company Stage
Acquired
Total Funding
N/A
Headquarters
Lunenburg, Canada
Founded
2000
There are no jobs for HB Studios right now.
Find jobs on Simplify and start your career today