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HB Studios

Sports video game developer across platforms

Overview

HB Studios is a Canadian game developer that creates sports video games for consoles, PC, and iOS. Its products are distributed under the 2K publishing label, a division of Take-Two Interactive. The company’s games are built by a team of around 100 developers in Lunenburg, Nova Scotia, and are designed to feature immersive, high-quality sports experiences for fans and players. HB Studios earns money from selling games, offering in-game purchases, and partnering with other industry players. The studio differentiates itself through its steady focus on developing polished sports titles while maintaining a strong community presence and a healthy work-life balance for employees. Its goal is to deliver engaging sports gaming experiences while collaborating with major franchises and supporting local communities in the south shore area of Nova Scotia.

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About HB Studios

Simplify's Rating
Why HB Studios is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareEntertainmentGaming

Company Size

51-200

Company Stage

Acquired

Total Funding

N/A

Headquarters

Lunenburg, Canada

Founded

2000

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Simplify's take

What believers are saying

  • Take-Two's June 2026 call said HB Studios is hard at work on PGA TOUR 2K27.
  • PGA TOUR 2K25 gained Season 7 on July 8, 2026, proving live-ops momentum.
  • Switch 2 availability expands the audience beyond PlayStation, Xbox, and PC golfers.

What critics are saying

  • HB Studios depends almost entirely on PGA TOUR 2K27 timing and 2K approvals.
  • Take-Two can reallocate capital after GTA 6, squeezing HB Studios' studio priorities.
  • A weak PGA TOUR 2K27 launch in 2027 threatens HB Studios' standalone relevance.

What makes HB Studios unique

  • HB Studios owns 25 years of golf-sim expertise since 2000 in Lunenburg.
  • 2K's March 2021 acquisition embedded HB Studios inside Take-Two's sports franchise machine.
  • PGA TOUR 2K25's Switch 2 launch shows cross-platform sports-game specialization.

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Benefits

  • Hybrid Work Options

Company News

Hark Business Communications Inc.
Jan 31st, 2023
Shiftkey Labs To Offer Game Design Crash Course

With the video game industry enjoying increasing prominence in Atlantic Canada, Dalhousie University’s Faculty of Computer Science is getting in on the action with an event from Feb. 3 to 5 that promises to teach novice developers the basics of coding video games.Global Game Jam, as Dalhousie dubs the event, will last 48 hours and teach participants to design and develop a video game from scratch. Among the Game Jam's private sector sponsors is rural innovation hub Ignite Atlantic.Video game developers have begun to comprise an increasingly significant portion of Atlantic Canada’s IT community in recent years.Lunenburg’s HB Studios was sold to California-based 2K Games after it signed popular golfer Tiger Woods in a headline-making 2021 deal. In P.E.I., the newly formed Iron Fox Games has hired 21 people in eight months. And Ubisoft and Microsoft both have offices in Halifax.Registration is free, and Dalhousie’s ShiftKey Labs said in a statement it expects about 200 attendees. You can learn more and reserve a spot here

VentureBeat
Mar 16th, 2021
2K Sports acquires HB Studios, signs PGA Tour 2K deal with Tiger Woods

2K Sports has acquired PGA Tour 2K developer HB Studios, and it's also signed a multiyear deal with Tiger Woods.Read More

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