HB Wealth

HB Wealth

Fee-only wealth management and investment advisory

Overview

HB Wealth provides fee-only wealth management, offering comprehensive financial planning and investment management to high-net-worth individuals and families. It emphasizes independent, unbiased advice by not selling commissions or products, and it manages client assets through a structured fee model. The firm operates with a private-equity-backed ownership structure and has grown by expanding geographically, acquiring other wealth-management firms, and increasing assets under management (now over $24 billion for more than 2,000 family relationships). This approach differentiates HB Wealth from firms that earn commissions or push specific products, and from traditional advisory models that lack true ownership transparency. Its main goals are to attract top talent, deliver high-quality client service, expand its national footprint, and continue growing assets under management while maintaining independent, fee-based advice and strong succession planning for ownership.

About HB Wealth

Simplify's Rating
Why HB Wealth is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Consulting

Financial Services

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Atlanta, Georgia

Founded

1989

Get referred to HB Wealth

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • HB Wealth opened a permanent Charlotte office on April 24, 2026.
  • Institutional Advisory launched July 14, 2026, targeting the $3.3 trillion OCIO market.
  • CNBC named HB Wealth to its inaugural Elite Advisors list on June 22, 2026.

What critics are saying

  • TPG Growth and New Mountain Capital dilute employee control, pressuring returns by 2029.
  • Charlotte and WMS integration strains service quality if senior advisors leave during 2026.
  • Large RIAs like Wealth Enhancement Group and MAI Capital intensify talent and acquisition battles.

What makes HB Wealth unique

  • Fee-only fiduciary model since 1989 still rejects product-selling conflicts.
  • HB Wealth manages $32 billion and $5 billion in private market investments as of June 2026.
  • Its July 2026 OCIO launch and Gina Martin Adams hire deepen institutional investment capabilities.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

401(k) Company Match

Parental Leave

Remote Work Options

Phone/Internet Stipend

Company Equity

Company News

Associated Press
Jul 14th, 2026
HB Wealth launches institutional advisory practice as OCIO market hits $3.3T

HB Wealth, one of the largest independent, fee-only registered investment advisers in the US, has launched a dedicated Institutional Advisory and Outsourced Chief Investment Officer practice. The Atlanta-based firm, which manages over $32 billion, has hired Mike Hill and Armond Reese as senior institutional advisors and shareholders to lead the new segment. The move formalises HB Wealth's longstanding work with nonprofit, foundation, endowment, and corporate clients. Both Hill and Reese bring over 25 years of institutional investment experience from Truist Bank. The OCIO market has tripled over the past decade, surpassing $3.3 trillion in assets, and is projected to reach $5.6 trillion by 2029, according to Cerulli Associates. The firm's investment platform includes over $5 billion in private market investments.

Business Wire
Jun 22nd, 2026
HB Wealth named to inaugural CNBC Elite Advisors list.

HB Wealth named to inaugural CNBC Elite Advisors list. Recognition reflects HB Wealth's fee-only fiduciary approach to serving families with complex financial needs ATLANTA-(BUSINESS WIRE)-On June 22nd, 2026, HB Wealth was named to the inaugural CNBC Elite Advisors list, recognizing 25 of the nation's leading wealth management firms serving high-net-worth and ultra-high-net-worth clients. Here is the full CNBC Elite Advisors list, which was released in alphabetical order: | Firm Name | Location (Principal Office) | AUM | | Bailard | Foster City, California | $8.3B | | Ballentine Partners | Waltham, Massachusetts | $15.2B | | BBR Partners | New York, New York | $36.5B | | Brown Advisory | Baltimore, Maryland | $189B | | Callan Family Office | Radnor, Pennsylvania | $10.2B | | Cambridge Associates | Boston, Massachusetts | $650B | | Corient | Miami, Florida | $500B | | Cresset | Chicago, Illinois | $250B | | Empirical Wealth Management | Seattle, Washington | $10B | | Ferguson Wellman Capital Management | Portland, Oregon | $10.6B | | Greycourt & Co. Pittsburgh, Pennsylvania | $26.1B | | HB Wealth | Atlanta, Georgia | $32B | | LNW | Seattle, Washington | $12.1B | | Mercer Advisors | Denver, Colorado | $99B | | NewEdge Capital Group | Pittsburgh, Pennsylvania | $105B | | Oxford Financial Group | Carmel, Indiana | $23.3B | | Pathstone | Englewood, New Jersey | $110.3B | | Pitcairn | Conshohocken, Pennsylvania | $10B | | RWA Wealth Partners | Boston, Massachusetts | $19.4B | | Savant Wealth Management | Rockford, Illinois | $52B | | Silvercrest Asset Management | New York, New York | $35.7B | | Tolleson Wealth Management | Dallas, Texas | $9.2B | | WE Family Offices | Miami, Florida | $17.7B | | Wellspring Family Office | Cleveland, Ohio | $5.2B | | Yale Capital Corporation | St. Petersburg, Florida | $5.5B | "We are honored to be included on the inaugural CNBC Elite Advisors list," said Thomas Carroll, Chief Executive Officer of HB Wealth. "Ultra-high-net-worth families need more than portfolio management. They need a coordinated advisory team that understands the full complexity of their financial lives. As a fee-only fiduciary, we are compensated solely by our clients, which allows us to focus entirely on their best interests. Since our founding in 1989, HB Wealth has remained focused on putting clients first and helping families make confident decisions across generations." The CNBC Elite Advisors list evaluates firms that serve complex client needs, including investment management, tax and estate coordination, philanthropy, family governance, and private wealth services. Methodology CNBC uses data analysis and editorial review to compile the CNBC Elite Advisors list. Participating firms were evaluated through a comprehensive assessment that measured both scale and quality across several key areas, including organizational scalability, assets under management attributable to ultra-high-net-worth clients, breadth and sophistication of client services and investment strategies, firm credibility through professional certifications and industry recognition, and overall reputation, including client retention and tenure. To help develop the methodology and assess participating firms, CNBC surveyed more than 100 qualifying firms and consulted with AccuPoint Solutions, a wealth management data and research firm specializing in advisor intelligence and industry analytics, as well as Cerulli Associates, a research and consulting organization focused on the asset and wealth management industries. CNBC receives no compensation from placing financial advisory firms on its Elite Advisors list. Additionally, a firm's or advisor's appearance on the list does not constitute an individual endorsement by CNBC of any firm or advisor. About HB Wealth Founded in 1989, HB Wealth is a national independent wealth management firm providing fiduciary, fee-only wealth advisory services, investment management, and family office services. As one of the country's largest fee-only registered investment advisers (RIAs), HB Wealth is headquartered in Atlanta with more than 300 employees operating out of 12 offices across six states, managing over $32 billion for individuals, families, and institutions. With a mission of bringing unwavering financial peace of mind to the clients we are privileged to serve, HB Wealth delivers comprehensive advice and concierge-level care through a fee-only approach. Think of it as the fiduciary standard, elevated. Learn more at hbwealth.com. Contacts. Media Contact Acacia Aster Broder Gregory for HB Wealth 484-881-2035 [email protected] More News From HB Wealth ATLANTA-( BUSINESS WIRE )-HB Wealth, one of the nation's leading independent, fee-only wealth management firms, is bringing on Gina Martin Adams, former Chief Equity Strategist and Head of Equity Strategy and Fund Research at Bloomberg Intelligence, as Chief Market Strategist. In this role, she will collaborate with HB Wealth's investment team to deliver timely market perspectives, share actionable insights, and enhance the firm's visibility as a leading voice in the industry. Adams, CFA, CMT,... ATLANTA-( BUSINESS WIRE )-HB Wealth, a leading Atlanta-based registered investment adviser (RIA) serving families and investors across the country from its offices in the Southeast and Mid-Atlantic, today announces the opening of an office in Charlotte, North Carolina with the addition of an experienced wealth management team. Market Leader Matthew Moore joins HB Wealth with Andrea Smith and Rebecca Warner as Senior Wealth Advisors and Shareholders. Jared Green, Advisory Associate, and Ana Pena... ATLANTA-( BUSINESS WIRE )-Homrich Berg Wealth Management, a leading independent wealth management firm, launched its refreshed brand identity under the new name HB Wealth. This marks an important step in the $25B RIA's alignment of all offices and teams under a unified brand that reflects its commitment to delivering comprehensive advice and concierge-level care through a fee-only approach. The HB Wealth name preserves the strength and recognition of "HB," while presenting a more modern and pre... HB Wealth. Release Versions Media Contact Acacia Aster Broder Gregory for HB Wealth 484-881-2035 [email protected]

Private Banker International
Nov 11th, 2025
HB Wealth appoints Gina Martin Adams as chief market strategist

HB Wealth appoints Gina Martin Adams as chief market strategist. Adams previously worked as the chief equity strategist and head of equity strategy and fund research at Bloomberg Intelligence. US-based registered investment adviser (RIA) and wealth management firm HB Wealth has appointed Gina Martin Adams as chief market strategist as part of a series of investment leadership changes. Adams previously worked as the chief equity strategist and head of equity strategy and fund research at Bloomberg Intelligence. As chief market strategist, she will work with HB Wealth's investment team to deliver market perspectives and support the company's investment strategies. Adams will collaborate with recently appointed chief investment officer Joel Houck and deputy chief information officer (CIO) Ford Donohue. Together, the leadership team will provide investment guidance and analysis to HB Wealth's advisers, clients, and investment committee. They will oversee asset allocation and portfolio construction for the firm, which manages $29bn in assets as a registered investment adviser. US tariffs are shifting - will you react or anticipate? Don't let policy changes catch you off guard. Stay proactive with real-time data and expert analysis. Adams said: "Throughout my career, I've focused on research and insights that inform investment decisions. As I considered my next chapter, I wanted to bring that work closer to where it can make the greatest impact: with clients. "HB Wealth's collaborative culture and client-first values immediately resonated with me. I'm excited to join the firm and to partner with Joel and Ford as they take on their new leadership roles to deliver insights that support advisors and the clients they serve." Adams brings over 25 years of experience in market analysis, thematic research, and strategy development at international financial institutions. With a top-down vision, she would leverage fundamental, technical, and quantitative perspectives to advise investment decisions. Also, she is expected to contribute to in-house research, support the development of new investment products, and enhance client experience. Her responsibilities also include working with HB Wealth's investment committee to inform portfolio decisions across private and public markets. Houck joined HB Wealth earlier this year, as part of a merger with WMS Partners. Founded in 1989, HB Wealth is headquartered in Atlanta. It employs over 300 people and operates 12 offices across six states. The firm provides fiduciary, fee-only wealth advisory and investment management services to individuals, families, and institutions. HB Wealth CEO Thomas Carroll said: "The combination of these 3 leaders marks an exciting step forward for HB Wealth. Joel and Ford have done an exceptional job guiding its investment team in recent months, and these new roles formally recognise the leadership they've already demonstrated. "With Gina joining us, we're bringing together a team whose experience, insight, and collaboration will further strengthen the thoughtful guidance we provide to clients every day."

Business Wire
Nov 10th, 2025
HB Wealth Strengthens Investment Leadership with Appointment of Gina Martin Adams as Chief Market Strategist and Key Investment Promotions

HB Wealth strengthens investment leadership with appointment of Gina Martin Adams as Chief Market Strategist and key investment promotions. Adams will be joining newly appointed CIO Joel Houck and Deputy CIO Ford Donohue in guiding HB Wealth's investment philosophy, market outlook, and portfolio strategies Gina Martin Adams, Chief Market Strategist at HB Wealth ATLANTA-(BUSINESS WIRE)-HB Wealth, one of the nation's leading independent, fee-only wealth management firms, is bringing on Gina Martin Adams, former Chief Equity Strategist and Head of Equity Strategy and Fund Research at Bloomberg Intelligence, as Chief Market Strategist. In this role, she will collaborate with HB Wealth's investment team to deliver timely market perspectives, share actionable insights, and enhance the firm's visibility as a leading voice in the industry. Adams, CFA, CMT, will collaborate closely with Joel Houck, CFP(R), CFA, CAIA, who has been recently appointed Chief Investment Officer, and Ford Donohue, CFA, newly appointed Deputy CIO, to provide market perspective, investment guidance, and forward-looking analysis to HB Wealth's advisors, clients, and investment committee. Together, this investment leadership team will shape the $29 billion RIA's investment philosophy, guide asset allocation, and advance the firm's position as a trusted voice in the markets. With more than 25 years of experience at leading global financial institutions, Adams brings deep expertise in market analysis, thematic research, and translating complex economic trends into actionable strategies. With a top-down perspective, she leverages fundamental, technical, and quantitative perspectives to inform investment decisions. She will also contribute to advancing proprietary research, supporting the development of new investment products, and enhancing the client experience through thought leadership and education. Houck joined HB Wealth in early 2025 as Managing Director of Investment Solutions through the firm's merger with WMS Partners in Towson, MD, and brings 35 years of experience in capital markets, equity research, commercial banking, and hedge-fund management from prior roles with Bank of America, PNC, Wells Fargo, Cicero Capital Partners, and A.G. Edwards & Sons. Donohue has been with HB Wealth since 2014, most recently serving as Managing Director of Public Markets, overseeing the firm's investment strategy across equities, fixed income, and hedge funds. "The combination of these 3 leaders marks an exciting step forward for HB Wealth," said Thomas Carroll, CEO at HB Wealth. "Joel and Ford have done an exceptional job guiding our investment team in recent months, and these new roles formally recognize the leadership they've already demonstrated. With Gina joining us, we're bringing together a team whose experience, insight, and collaboration will further strengthen the thoughtful guidance we provide to clients every day." Adams will also serve as a bridge between HB Wealth's investment philosophy and the clients it supports, helping translate the firm's market insights into meaningful conversations. As members of HB Wealth's investment committee, Houck, Donohue, and Adams will collaborate with the firm's private and public market investment teams to shape portfolio construction and asset allocation decisions. "Throughout my career, I've focused on research and insights that inform investment decisions," said Adams. "As I considered my next chapter, I wanted to bring that work closer to where it can make the greatest impact: with clients. HB Wealth's collaborative culture and client-first values immediately resonated with me. I'm excited to join the firm and to partner with Joel and Ford as they take on their new leadership roles to deliver insights that support advisors and the clients they serve." Adams serves on the Board of the CMT Association and the Advisory Council at the University of Florida's Warrington College of Business. She is also a member of the Economics Club of New York, 100 Women in Finance, and the Financial Women's Association, and an advocate for mentoring emerging female professionals in the finance industry. About HB Wealth Founded in 1989, HB Wealth is a national independent wealth management firm providing fiduciary, fee-only wealth advisory services, investment management, and family office services. As one of the country's largest fee-only registered investment advisers (RIAs), HB Wealth is headquartered in Atlanta with more than 300 employees operating out of 12 offices across six states, managing over $29 billion for individuals, families, and institutions. With a mission of bringing unwavering financial peace of mind to the clients we are privileged to serve, HB Wealth delivers comprehensive advice and concierge-level care through a fee-only approach. Think of it as the fiduciary standard, elevated. Learn more at hbwealth.com. Media Contact Acacia Aster Broder Gregory FCA for HB Wealth 484-881-2035 [email protected] More News From HB Wealth ATLANTA-( BUSINESS WIRE )-HB Wealth, a leading Atlanta-based registered investment adviser (RIA) serving families and investors across the country from its offices in the Southeast and Mid-Atlantic, today announces the opening of an office in Charlotte, North Carolina with the addition of an experienced wealth management team. Market Leader Matthew Moore joins HB Wealth with Andrea Smith and Rebecca Warner as Senior Wealth Advisors and Shareholders. Jared Green, Advisory Associate, and Ana Pena... ATLANTA-( BUSINESS WIRE )-Homrich Berg Wealth Management, a leading independent wealth management firm, launched its refreshed brand identity under the new name HB Wealth. This marks an important step in the $25B RIA's alignment of all offices and teams under a unified brand that reflects its commitment to delivering comprehensive advice and concierge-level care through a fee-only approach. The HB Wealth name preserves the strength and recognition of "HB," while presenting a more modern and pre... ATLANTA-( BUSINESS WIRE )-Homrich Berg Wealth Management (HB), a leading fee-only wealth advisor with $25B AUM, launched a new firmwide program to foster a culture of ownership throughout the firm. The initiative provides equity participation to all non-shareholder employees, reinforcing HB's belief that team members who contribute to the firm's long-term success should also share in its rewards. The Equity Participation Program is designed to offer meaningful incentives to attract and retain t...

Business Wire
Jan 6th, 2025
Homrich Berg Adds Tim Tallach as Director of Advanced Tax Planning and Family Office Services

Homrich Berg adds Tim Tallach as Director of Advanced Tax Planning and Family Office Services.

Recently Posted Jobs

Sign up to get curated job recommendations

HB Wealth is Hiring for 7 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →