HER

HER

LGBTQ+ sapphic dating app for communities

Overview

HER is a dating and social app for the LGBTQ+ community, focusing on sapphic users to connect, date, and form relationships in a safe, inclusive space. It uses a freemium model: users can access basics for free, while premium features include profile verification, incognito mode, and advanced filtering for verified profiles. The platform emphasizes safety and authenticity by encouraging verification and allowing users to share gender identity to avoid misgendering and harassment, helping it stand out from less secure apps. Its goal is to sustain a large, active global community of queer individuals by providing reliable matching and respectful interactions.

YC Company

About HER

Simplify's Rating
Why HER is rated
B+
Rated A on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Social Impact

Company Size

11-50

Company Stage

Seed

Total Funding

$2M

Headquarters

London, United Kingdom

Founded

2013

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Simplify's Take

What believers are saying

  • Match Group said on November 2025 earnings calls HER delivered early strong results in test markets.
  • HER's January 2026 campaign expanded into podcasts, creators, and Los Angeles and New York OOH.
  • HER's identity-specific safety features, including verification and pronoun fields, support retention and paid upgrades.

What critics are saying

  • Match Group acquired HER on May 22, 2025, so roadmap control now sits in a conglomerate.
  • Match Group is pushing monetization optimizations; HER test markets posted over 20% revenue growth.
  • Queer-focused rivals like Lex, Feeld, and Hinge fragment users, especially outside major cities.

What makes HER unique

  • HER remains the largest sapphic-first network, with 14 million users and 300 million matches.
  • On January 13, 2026, HER launched The Sapphic Restart with queer-led agency I Am Female.
  • HER blends dating, community feeds, and events for queer women and nonbinary users.

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Funding

Total Funding

$2M

Below

Industry Average

Funded Over

6 Rounds

Notable Investors:
Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$130k
HER
$1.5M
Slack
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Benefits

Professional Development Budget

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-7%

2 year growth

2%
Bloomberg
May 20th, 2025
Match Group (MTCH) Acquires ‘Her’ Dating App for Queer Women

Match Group has added ‘Her,’ a dating app for queer women, to its portfolio, Match Chief Executive Officer Spencer Rascoff said in a post on Linkedin.

HER
Feb 8th, 2024
Dating with Purpose: Unveiling HER's New Political Pins

Today, Weareher is launching HER's new Political Pins, designed to connect you with people who are passionate about the same issues as you, from mutual aid to Black Lives Matter to canceling student debt.

HER
Nov 3rd, 2023
HER Reaches 300 Million Matches and Counting!

This year Weareher introduced Thirst Mode, a new feature that gives users the ability to get 60-minute bursts of unlimited likes, swipes, and profile boosts.

EU-Startups
Feb 10th, 2023
10 European Apps Helping You Find And Build Better Relationships

Dating apps are very much the present and future of modern life. Across Europe, many people find themselves setting up profiles on different apps hoping to find their new fling, their soulmate, or a new way to connect with people. Swiping left, swiping right, chatting through instant messaging services – these tend to be the basic elements of a dating app. But, there are some platforms that do things a little differently. European startups are playing a key role in the dating app game, and there are a number of different players adding their own bit of spice to the mix. The ever-growing online dating app economy is projected to grow at a rate of 9.26% to reach €3.9 million ($4.5 million) by 2027

EU-Startups
Sep 10th, 2022
10 Startups Improving Our Relationships, Friendships And Social Connections

Tech innovation is increasingly influencing our relationships – whether it be in finding that special someone, nurturing new friendships or even helping bring harmony back when things take a turn for the worse. Tired of Tinder? There are so many more options available these days. What about an app that lets others help you do the matching with the help of social videos? Or an app that lets music taste match you to a partner? In the world of relationships, apps are also helping to break down barriers and taboos, putting importance on connections in this world that sometimes feels so fragmented and distanced

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