About

HER is a dating and social networking app designed for the LGBTQ+ community, focusing on sapphic individuals. It provides a safe and inclusive platform for users to connect and form relationships, with over 14 million users and 300 million matches facilitated. The app operates on a freemium model, offering basic features for free and premium subscriptions for enhanced functionalities like profile verification and incognito mode. HER's goal is to create a trusted space for queer women and non-binary individuals to connect authentically.

Simplify's Take

What believers are saying

• HER has facilitated over 300 million matches, showcasing its effectiveness.
• The app's freemium model attracts a large user base while offering premium features.
• HER's Political Pins feature taps into the trend of value-based dating.

What critics are saying

• Increased competition from European apps with unique features may impact HER's user base.
• Political Pins could polarize users, affecting engagement and satisfaction.
• The freemium model may limit revenue if users don't upgrade to premium features.

What makes HER unique

• HER is specifically designed for LGBTQ+ individuals, focusing on sapphic connections.
• The app offers Political Pins, aligning users with shared social and political interests.
• HER emphasizes user safety with features like profile verification and incognito mode.

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