Overview
HER is a dating and social networking app designed for the LGBTQ+ community, especially sapphic users. It works on a freemium model: anyone can use the app for free, while premium subscriptions unlock features like profile verification, incognito browsing, and advanced filtering to find verified profiles. It differentiates itself through a strong focus on safety and authenticity, including profile verification and tools that let users share their gender identity to reduce misgendering. The goal is to provide a secure, inclusive space where queer women and non-binary people can connect, date, and form meaningful relationships while maintaining a large, active user base.
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Simplify's take
What believers are saying
- Spencer Rascoff said November 2026 test markets delivered over 20% revenue growth.
- The January 2026 Sapphic Restart campaign expanded reach through podcasts, influencers, and OOH.
- HER says 15 million users in 2026, giving Match a large underserved queer audience.
What critics are saying
- TrustPilot reviews in November 2026 show AI-only support, bans, and scam complaints.
- Verification still relies on social linking, leaving fraud and impersonation unresolved in 2026.
- Match Group can bury HER inside Tinder, Hinge, and OkCupid if growth disappoints.
What makes HER unique
- HER remains the dominant sapphic dating brand after Match Group’s May 2025 acquisition.
- Its identity fields and Political Pride Pins target queer intent, not generic swiping.
- Community events and social features make HER more than a pure dating marketplace.
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Funding
Industry standards