HER

HER

LGBTQ+ sapphic dating app for communities

Overview

HER is a dating and social app for the LGBTQ+ community, focusing on sapphic users to connect, date, and form relationships in a safe, inclusive space. It uses a freemium model: users can access basics for free, while premium features include profile verification, incognito mode, and advanced filtering for verified profiles. The platform emphasizes safety and authenticity by encouraging verification and allowing users to share gender identity to avoid misgendering and harassment, helping it stand out from less secure apps. Its goal is to sustain a large, active global community of queer individuals by providing reliable matching and respectful interactions.

YC Company

About HER

Simplify's Rating
Why HER is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Social Impact

Company Size

11-50

Company Stage

Seed

Total Funding

$2M

Headquarters

London, United Kingdom

Founded

2013

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Simplify's Take

What believers are saying

  • Match Group resources accelerate product development and international expansion capabilities.
  • Political Pins deepen user engagement among politically-conscious LGBTQ+ community members.
  • Premium tier monetization through Thirst Mode and advanced features like location changing.

What critics are saying

  • Match Group integration dilutes HER's independent brand, risking user exodus to niche competitors.
  • Political Pins polarize conservative-leaning queer users during 2026 election cycle.
  • Competitors like Zoe and Tinder's expanded LGBTQ+ features erode HER's niche positioning.

What makes HER unique

  • Match Group acquisition provides infrastructure, technology, and cross-portfolio synergies for sapphic dating.
  • Political Pins and Pride Pins enable values-based matching beyond basic swipes.
  • Thirst Mode drives engagement with 60-minute unlimited interaction bursts.

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Funding

Total Funding

$2M

Below

Industry Average

Funded Over

6 Rounds

Notable Investors:
Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$130k
HER
$1.5M
Slack
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Benefits

Professional Development Budget

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-9%

2 year growth

0%
Bloomberg L.P.
May 20th, 2025
Match Group (MTCH) Acquires ‘Her’ Dating App for Queer Women

Match Group has added ‘Her,’ a dating app for queer women, to its portfolio, Match Chief Executive Officer Spencer Rascoff said in a post on Linkedin.

HER
Feb 8th, 2024
Dating with Purpose: Unveiling HER's New Political Pins

Today, Weareher is launching HER's new Political Pins, designed to connect you with people who are passionate about the same issues as you, from mutual aid to Black Lives Matter to canceling student debt.

HER
Nov 3rd, 2023
HER Reaches 300 Million Matches and Counting!

This year Weareher introduced Thirst Mode, a new feature that gives users the ability to get 60-minute bursts of unlimited likes, swipes, and profile boosts.

EU-Startups
Feb 10th, 2023
10 European Apps Helping You Find And Build Better Relationships

Dating apps are very much the present and future of modern life. Across Europe, many people find themselves setting up profiles on different apps hoping to find their new fling, their soulmate, or a new way to connect with people. Swiping left, swiping right, chatting through instant messaging services – these tend to be the basic elements of a dating app. But, there are some platforms that do things a little differently. European startups are playing a key role in the dating app game, and there are a number of different players adding their own bit of spice to the mix. The ever-growing online dating app economy is projected to grow at a rate of 9.26% to reach €3.9 million ($4.5 million) by 2027

EU-Startups
Sep 10th, 2022
10 Startups Improving Our Relationships, Friendships And Social Connections

Tech innovation is increasingly influencing our relationships – whether it be in finding that special someone, nurturing new friendships or even helping bring harmony back when things take a turn for the worse. Tired of Tinder? There are so many more options available these days. What about an app that lets others help you do the matching with the help of social videos? Or an app that lets music taste match you to a partner? In the world of relationships, apps are also helping to break down barriers and taboos, putting importance on connections in this world that sometimes feels so fragmented and distanced

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