HER

HER

Dating and social networking app for LGBTQ+

About HER

Simplify's Rating
Why HER is rated
B
Rated C on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

51-200

Company Stage

Seed

Total Funding

$1.8M

Headquarters

London, United Kingdom

Founded

2013

Overview

HER is a dating and social networking app designed for the LGBTQ+ community, focusing on sapphic individuals. It provides a safe and inclusive platform for users to connect and form relationships, with over 14 million users and 300 million matches facilitated. The app operates on a freemium model, offering basic features for free and premium subscriptions for enhanced functionalities like profile verification and incognito mode. HER prioritizes user safety and authenticity, making it a trusted choice for queer dating.

YC Company
📈
Significant Headcount Growth
Simplify Jobs

Simplify's Take

What believers are saying

  • HER has facilitated over 300 million matches, showcasing its effectiveness.
  • The app's freemium model attracts a large user base while offering premium features.
  • HER's Political Pins feature taps into the trend of value-based dating.

What critics are saying

  • Increased competition from European apps with unique features may impact HER's user base.
  • Political Pins could polarize users, affecting engagement and satisfaction.
  • The freemium model may limit revenue if users don't upgrade to premium features.

What makes HER unique

  • HER is specifically designed for LGBTQ+ individuals, focusing on sapphic connections.
  • The app offers Political Pins, aligning users with shared social and political interests.
  • HER emphasizes user safety with features like profile verification and incognito mode.

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Funding

Total Funding

$1.8M

Below

Industry Average

Funded Over

2 Rounds

Notable Investors:
Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$120k
HER
$1.5M
Slack
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Benefits

Professional Development Budget

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 1%

2 year growth

↑ 8%
We Are Her
Feb 8th, 2024
Dating with Purpose: Unveiling HER's New Political Pins

Today, Weareher is launching HER's new Political Pins, designed to connect you with people who are passionate about the same issues as you, from mutual aid to Black Lives Matter to canceling student debt.

We Are Her
Nov 3rd, 2023
HER Reaches 300 Million Matches and Counting!

This year Weareher introduced Thirst Mode, a new feature that gives users the ability to get 60-minute bursts of unlimited likes, swipes, and profile boosts.

EU-Startups
Feb 10th, 2023
10 European Apps Helping You Find And Build Better Relationships

Dating apps are very much the present and future of modern life. Across Europe, many people find themselves setting up profiles on different apps hoping to find their new fling, their soulmate, or a new way to connect with people. Swiping left, swiping right, chatting through instant messaging services – these tend to be the basic elements of a dating app. But, there are some platforms that do things a little differently. European startups are playing a key role in the dating app game, and there are a number of different players adding their own bit of spice to the mix. The ever-growing online dating app economy is projected to grow at a rate of 9.26% to reach €3.9 million ($4.5 million) by 2027

EU-Startups
Sep 10th, 2022
10 Startups Improving Our Relationships, Friendships And Social Connections

Tech innovation is increasingly influencing our relationships – whether it be in finding that special someone, nurturing new friendships or even helping bring harmony back when things take a turn for the worse. Tired of Tinder? There are so many more options available these days. What about an app that lets others help you do the matching with the help of social videos? Or an app that lets music taste match you to a partner? In the world of relationships, apps are also helping to break down barriers and taboos, putting importance on connections in this world that sometimes feels so fragmented and distanced

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