HG Insights

HG Insights

Provides technology intelligence and analytics solutions

About HG Insights

Simplify's Rating
Why HG Insights is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

501-1,000

Company Stage

Series B

Total Funding

$17.8M

Headquarters

Santa Barbara, California

Founded

2010

Overview

HG Insights provides technology intelligence solutions by gathering and analyzing data on technology usage and trends. Their products, including the HG Insights Platform, HG for Salesforce, HG Focus, and HG Discovery, help businesses understand technology adoption, spending patterns, and market trends. Clients subscribe to these platforms to access valuable data and analytics that enhance their marketing, sales, and growth strategies. HG Insights distinguishes itself with a strong reputation for reliability, boasting nearly 100% uptime, ensuring clients can consistently access insights. Additionally, the company has been recognized for its positive workplace culture, earning the 2024 Best Places to Work Award. The goal of HG Insights is to empower global enterprises with actionable technology intelligence to improve their competitive strategies.

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Simplify's Take

What believers are saying

  • Increased demand for AI-driven insights boosts HG Insights' market expansion opportunities.
  • Rise of Account-Based Marketing aligns with HG Insights' precise technology intelligence solutions.
  • Remote work trend increases demand for HG Insights' cloud-based technology intelligence solutions.

What critics are saying

  • Emerging competitors like Leadspace could challenge HG Insights' market position.
  • Rapid AI evolution may outpace HG Insights' current offerings, risking competitive disadvantage.
  • New executive appointments may lead to strategic shifts disrupting operations or client relationships.

What makes HG Insights unique

  • HG Insights offers proprietary Technology Intelligence with granular insights into IT installations.
  • Their solutions include HG Platform, Market Intelligence, and Contextual Intent.
  • HG Insights serves 90% of Fortune 100 B2B tech companies with data-driven insights.

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Funding

Total Funding

$17.8M

Below

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

2%
Valdosta Daily Times
Aug 20th, 2024
For The Third Time, HG Insights Earns Spot on the Inc. 5000

For the third time, HG Insights earns spot on the Inc. 5000.

Business Wire
Jul 9th, 2024
HG Insights Again Named Leader Across Both Sales and Marketing Solutions in G2 Summer 2024 Reports for Helping Customers on Their Growth Journey

HG Insights also earned the Easiest Setup award for Enterprise Marketing Account Intelligence, a notable achievement following the launch of the HubSpot Connector solution earlier this summer, and the Market Intelligence solution earlier this spring.

Business Wire
Jun 6th, 2024
Rohini Kasturi Joins HG Insights as Chief Executive Officer

Rohini Kasturi joins HG Insights as Chief Executive Officer.

Business Wire
May 1st, 2024
Hg Insights Announces Gary Cottrell As Gm And Chief Product Officer To Drive Further Product Growth

SANTA BARBARA, Calif.--(BUSINESS WIRE)--HG Insights, the authority in Technology Intelligence, today announced the appointment of Gary Cottrell as General Manager (GM) and Chief Product Officer (CPO) to its senior leadership team. As an accomplished technology executive with nearly 25 years of product experience in the SaaS sector, Cottrell will be responsible for amplifying HG Insights’ Technology Intelligence solutions in the market. Reporting to Gary will be the leaders of growth marketing, product marketing, product management and design. The addition of Cottrell is an important step in the Tech Intelligence leader’s growth as a product-led organization. Putting the Customer at the Forefront of Decisions

Business Wire
Apr 4th, 2024
G2 Spring 2024 Reports Names Hg Insights Momentum Leader For Sales Intelligence Marketing Account Intelligence

SANTA BARBARA, Calif.--(BUSINESS WIRE)--HG Insights, the authority in Technology Intelligence, today announced its position in both the top 25% of all Sales Intelligence and Marketing Account Intelligence providers on G2’s Spring 2024 Leader Grid®. This latest report marks a year of growth, with HG Insights holding strong in the Leader quadrant for four consecutive quarters, elevating its status from High Performer on Spring 2023’s Grid reports. HG Insights has also maintained Momentum Leader status for Sales Intelligence and Marketing Account Intelligence, further confirming the company’s upward expansion. “As a product-led organization, it’s critically important to know that our customers believe in our Technology Intelligence and see that they consistently express their opinions in G2,” says Elizabeth Cholawsky, HG Insights CEO. “We’re proud to maintain our Momentum Leader status on the Sales Intelligence and Marketing Account Intelligence grids and are newly inspired to deliver innovative products to our current users and the market at large.”

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