HG Insights

HG Insights

Provides technology intelligence and analytics solutions

About HG Insights

Simplify's Rating
Why HG Insights is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

501-1,000

Company Stage

Series B

Total Funding

$18.3M

Headquarters

Santa Barbara, California

Founded

2010

Overview

HG Insights provides technology intelligence solutions by gathering and analyzing data on technology usage and trends. Their products, including the HG Insights Platform, HG for Salesforce, HG Focus, and HG Discovery, help businesses understand technology adoption, spending patterns, and market trends. Clients subscribe to these platforms to access valuable insights that enhance their marketing, sales, and growth strategies. HG Insights stands out from competitors with a strong reputation for reliability, boasting nearly 100% uptime, and a positive workplace culture recognized by the 2024 Best Places to Work Award. The company's goal is to empower global enterprises with actionable technology intelligence to drive better business outcomes.

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Simplify's Take

What believers are saying

  • Growing demand for AI-driven insights boosts HG Insights' market relevance.
  • Recognition as a leader in sales and marketing intelligence enhances brand credibility.
  • Appointment of experienced executives drives product innovation and market expansion.

What critics are saying

  • Emerging competitors offer similar insights at lower costs, threatening market share.
  • Rapid AI development may outpace HG Insights' integration capabilities, risking obsolescence.
  • Economic uncertainties could lead to reduced spending on technology intelligence services.

What makes HG Insights unique

  • HG Insights offers proprietary Technology Intelligence for precise market and prospect analysis.
  • Their solutions include HG Platform, Market Intelligence, and HG Salesforce Connector.
  • HG Insights serves 90% of Fortune 100 B2B tech companies with reliable data insights.

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Funding

Total Funding

$18.3M

Below

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

401(k) Retirement Plan

Stock Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
European Business Magazine
Mar 18th, 2025
INFUSE and HG Insights Bridge the Gap Between Intelligence and Activation With New Integrated Solutions

By integrating INFUSE demand programs with HG Insights' market intelligence, organizations can:

Valdosta Daily Times
Aug 20th, 2024
For The Third Time, HG Insights Earns Spot on the Inc. 5000

For the third time, HG Insights earns spot on the Inc. 5000.

Business Wire
Jul 9th, 2024
HG Insights Again Named Leader Across Both Sales and Marketing Solutions in G2 Summer 2024 Reports for Helping Customers on Their Growth Journey

HG Insights also earned the Easiest Setup award for Enterprise Marketing Account Intelligence, a notable achievement following the launch of the HubSpot Connector solution earlier this summer, and the Market Intelligence solution earlier this spring.

Business Wire
Jun 6th, 2024
Rohini Kasturi Joins HG Insights as Chief Executive Officer

Rohini Kasturi joins HG Insights as Chief Executive Officer.

Business Wire
May 1st, 2024
Hg Insights Announces Gary Cottrell As Gm And Chief Product Officer To Drive Further Product Growth

SANTA BARBARA, Calif.--(BUSINESS WIRE)--HG Insights, the authority in Technology Intelligence, today announced the appointment of Gary Cottrell as General Manager (GM) and Chief Product Officer (CPO) to its senior leadership team. As an accomplished technology executive with nearly 25 years of product experience in the SaaS sector, Cottrell will be responsible for amplifying HG Insights’ Technology Intelligence solutions in the market. Reporting to Gary will be the leaders of growth marketing, product marketing, product management and design. The addition of Cottrell is an important step in the Tech Intelligence leader’s growth as a product-led organization. Putting the Customer at the Forefront of Decisions

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