HG Insights unveils industry's first GEO-powered software review platform. HG Insights, the leader in AI-powered revenue growth intelligence solutions, today announced the industry's first GEO-powered software review platform, evolving the TrustRadius vendor solution into HG Customer Voice, a full vendor intelligence solution. For the first time, B2B technology vendors get AI search visibility monitoring, verified peer reviews, embedded technographic data, and expert optimization services in one platform. As a result, vendors gain actionable insights into what products and services buyers are researching, what technologies companies are using, and how AI is influencing purchasing decisions. HG Customer Voice is positioned as a software review platform built for AI search. Until now, vendors have had limited visibility into how AI engines describe or recommend their products. GEO monitoring addresses this gap by showing exactly how products are cited, prompt by prompt and engine by engine, allowing vendors to optimize their AI search presence. GEO monitoring, GEO optimization services, and embedded HG Insights technographic intelligence are now part of HG Customer Voice, powered by TrustRadius. The platform also integrates crawler analytics, AI search intelligence, and competitive benchmarking from Conductor, providing vendors with real-time visibility into AI engine behavior. According to the recently published 2026 B2B Buying Disconnect Report by TrustRadius: * 63% of technology buyers now use AI to research software. * 83% shortlist three or fewer products. This means vendors that do not appear in AI-generated recommendations risk becoming invisible during critical buying decisions. "AI search has fundamentally changed how B2B buyers evaluate software, and most vendors have no idea what's happening in that conversation," said Nik Koutsoukos, VP of Product Marketing at HG Insights. "HG Customer Voice gives vendors a seat at that conversation for the first time: they can finally see what AI engines tell buyers about their products and take action to increase buyer awareness, trust, and pipeline." The GEO monitoring dashboard. The new dashboard is organized into three primary views: Product monitoring. Tracks how a vendor's product is mentioned, cited, and characterized across AI-generated answers, with per-prompt competitive breakdowns showing which buyer questions competitors are winning. Provides visibility across the broader software category by surfacing emerging competitors and measuring brand visibility for top-of-funnel AI search queries. Crawler analytics. Shows which AI engines are crawling a vendor's TrustRadius content, how frequently they crawl, and whether those requests are for real-time answer generation or model training. Why AI engines trust TrustRadius content. As part of HG Insights, TrustRadius product pages now include embedded technographic intelligence unavailable on other review platforms. Each product page includes: * Real-world installation data * Industries using the product * Departments adopting the solution * Company size information * Geographic usage data This intelligence is sourced from HG Insights' extensive technology dataset covering millions of products across hundreds of thousands of vendors. Combined with TrustRadius' verified customer reviews - averaging approximately 400 words each - the platform offers AI engines both structured market intelligence and authentic customer feedback. TrustRadius also receives approximately 60 million annual AI crawler requests, with roughly half representing real-time requests used to answer live buyer questions. "AI has changed who answers a buyer's first question. It used to be a search result; today it's an AI engine, answering with whatever content it trusts most," said Rohini Kasturi, CEO of HG Insights. "That's exactly the world we built for when we brought HG Insights and TrustRadius together. Our pages now answer the question every buyer asks, 'Do companies like mine actually use this?' with real install data no other platform has. And the integration runs both ways: TrustRadius buyer intent signals flow back into HG's Revenue Growth Intelligence Fabric. No other company can connect what buyers research, what companies actually run, and what AI tells the market." GEO Optimization Services. HG Insights is also introducing Customer Voice Package (CVP) Premium, which includes GEO Optimization Services. The premium offering provides hands-on guidance from HG experts to optimize review content and prompt strategies based on each vendor's go-to-market objectives. The service helps ensure that AI engines crawl content aligned with both buyer intent and vendor priorities, improving AI search visibility and supporting pipeline generation. To share your insights, please write to ABM at [email protected]

HG Insights has launched what it calls the industry's first GEO-powered software review platform for B2B technology vendors. The company is evolving TrustRadius into HG Customer Voice, which combines AI search visibility monitoring, verified peer reviews, embedded technographic data, and optimisation services. The platform addresses a shift in buyer behaviour: according to TrustRadius' 2026 B2B Buying Disconnect Report, 63% of technology buyers now use AI to research software and 83% shortlist three or fewer products. The new GEO monitoring dashboard allows vendors to track how their products appear in AI-generated responses across multiple engines. TrustRadius product pages now display HG's technographic intelligence, showing real-world installation data across industries, departments, company sizes, and regions. The platform receives approximately 60 million annualised crawls from major AI engines yearly. Pricing starts at $30,000 annually.

The data pipeline of every job posting on the web - one API, one schema, free tier. JobsPipe normalizes live postings from Workday, Greenhouse, Lever, Ashby, iCIMS and 30+ other ATS and job-board sources into one JSON shape, with parsed salaries, cross-source dedup, real-time webhooks and a company tech-stack scanner for GTM, recruiting and data teams. BuiltWith alternatives: 7 tech-detection options compared (2026). BuiltWith is the incumbent for technology profiling - and most people shopping for an alternative were only using one slice of it. Seven options compared by what you were actually buying: lead lists, one-off lookups, an enrichment API, or hiring-based technographics. Dvir Atias Founder, JobsPipe BuiltWith is the incumbent of technology profiling: it has crawled the web for the better part of two decades, tracks tens of thousands of technologies, and its lead-list business - "give me every site running Shopify Plus in Germany" - is the reference product for technology-based sales prospecting. It is genuinely good at coverage and history, and its pricing reflects it: the lead-list plans run hundreds of dollars a month, billed for the whole machine whether you need it or not. That last part is why people search for alternatives. In its experience the searches split into four different buyers: teams that want lead lists, developers that want a lookup API for one domain at a time, people who just want a free one-off check, and sales teams that actually want to know what a company is adopting - which detection from a homepage can only partly answer. Be clear which one you are before you shortlist. Disclosure up front: JobsPipe sells a tech-detection API (the Stack Scan endpoint), so JobsPipe Inc compete in exactly one of the four categories. For lead lists at BuiltWith scale JobsPipe Inc will point you elsewhere. Which alternative fits what you were buying. | You were buying BuiltWith for | Closer-fit alternative | | Lead lists by technology | HG Insights, SimilarTech, ZoomInfo (Datanyze) | | Per-domain lookup API | JobsPipe Stack Scan, Wappalyzer API | | Free one-off checks | WhatRuns, Netcraft site report, browser extensions | | Self-hosted detection | Open-source Wappalyzer forks | | What a company is adopting, not just serving | Hiring-based technographics (job postings) | The options. Wappalyzer is the closest like-for-like: the same fingerprinting idea, sold as a browser extension, lookup tools and a metered API. It has its own trade-offs - the project went closed-source and the API is credit-priced - which JobsPipe Inc cover in a dedicated Wappalyzer alternatives comparison. HG Insights, SimilarTech and Datanyze (ZoomInfo) are the lead-list competitors. If your actual product is a prospect list filtered by installed technology, these are the direct substitutes, priced for sales teams and sold as platforms. HG leans enterprise IT spend intelligence; SimilarTech leans web technologies; Datanyze now lives inside ZoomInfo's suite. WhatRuns and Netcraft cover the free end. WhatRuns is a lightweight extension with a surprising hit rate on modern frameworks; Netcraft's site report is the veteran for hosting, certificates and infrastructure detail on a single domain. JobsPipe Stack Scan is the developer-shaped option: one POST with a domain returns the detected stack - frameworks, analytics, CDNs, payment and SaaS widgets - as JSON with confidence scores and category labels, scanned live and cached about two weeks. Self-serve key, free tier, metered per request like the rest of its API. It scans one domain per call: it is an enrichment primitive for your product or pipeline, not a lead-list factory. The blind spot every homepage scanner shares. Detection - BuiltWith's, Wappalyzer's, ours - sees what a company serves on its public website. It cannot see the data warehouse, the internal tooling, or the platform migration that started last quarter. The public signal for those is hiring: job postings name the technologies a company is actually investing in, often before anything ships. That is a different data layer - technographics from job postings - and pairing a homepage scan with a company's posting history (both of which JobsPipe exposes) answers the question sales teams are really asking: not "what is on their site" but "what are they betting on next". Need tech detection as an API? One POST per domain, free tier, key in 30 seconds. Frequently asked questions. What is the best alternative to BuiltWith? It depends on which part of BuiltWith you were using. For technology-filtered lead lists, HG Insights, SimilarTech and Datanyze (inside ZoomInfo) are the direct competitors. For a per-domain lookup API, JobsPipe Stack Scan and the Wappalyzer API are the developer-shaped options. For free one-off checks, WhatRuns and Netcraft's site report cover most needs, and open-source Wappalyzer forks handle self-hosted detection. Is there a free alternative to BuiltWith? For manual checks, yes: the WhatRuns browser extension and Netcraft's free site report handle single domains well, and open-source fingerprint libraries can be self-hosted without licence fees. For API access, free tiers rather than free products are the norm - JobsPipe's Stack Scan includes free monthly requests on the same key as its jobs API. What can a technology-detection tool not see? Anything not served on the public website: internal tooling, data warehouses, self-hosted software behind the firewall, and migrations in progress. The public signal for those is hiring - job postings name the technologies a company is investing in, often before anything ships. Pairing a homepage scan with a company's job-posting history covers both what is live today and what is being built next. How does JobsPipe Stack Scan compare to BuiltWith? Stack Scan is a per-domain enrichment API: one POST returns the detected technologies as JSON with categories and confidence scores, from a live scan cached about two weeks, on a self-serve key with a free tier. BuiltWith's strength is breadth and history - long-term tracking and lead lists across the whole web - at prices built for sales teams. For enriching domains inside your own product, the API shape wins; for buying prospect lists, BuiltWith's category wins.