HRCU

HRCU

Community-driven credit union serving NH

Overview

HRCU is a member-owned, federally insured community credit union serving over 24,000 members in New Hampshire and York County, Maine. It offers deposit accounts, loans, and other member-focused financial services through branches in Rochester, Dover, Farmington, and Greenland. As a cooperative, profits stay with members and decisions are made locally, distinguishing it from larger, for-profit banks. Its goal is to help members reach their financial goals through accessible, community-focused service.

About HRCU

Simplify's Rating
Why HRCU is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Financial Services

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Rochester, New Hampshire

Founded

1962

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Simplify's Take

What believers are saying

  • HRCU opened Greenland's full-service branch with ITM, wealth management, and business services.
  • Digital banking remains active through mobile, online banking, and credit-score engagement programs.
  • Community campaigns, awards, and member growth reinforce loyalty before the 2026 transition.

What critics are saying

  • Brian Hughes retires December 31, 2026; Kayla Selhorst starts October 1, 2026.
  • Leadership continuity depends on Selhorst scaling from CME Federal Credit Union culture.
  • New Hampshire credit union competition stays intense from St. Mary's Bank and Service Credit Union.

What makes HRCU unique

  • HRCU combines community credit union branding with 25,000 members and $500 million assets.
  • Its 2024 Greenland branch brought the first financial institution there in 20 years.
  • Forbes ranked HRCU New Hampshire's top credit union in 2026.

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Benefits

Paid Vacation

Paid Holidays

Paid Sick Leave

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Disability Insurance

Life Insurance

401(k) Company Match

Professional Development Budget

Tuition Reimbursement

Student Loan Repayment

Hybrid Work Options

Company News

Yahoo Finance
Jul 27th, 2026
Holy Rosary Credit Union appoints Kayla Selhorst as new CEO to lead $500M credit union

Holy Rosary Credit Union has appointed Kayla Selhorst as its next president and CEO. Selhorst will join HRCU on 1 October 2026, working alongside current president and CEO Brian Hughes until his retirement on 31 December 2026 after more than 22 years of leadership. The board selected Selhorst following a national search conducted with executive search firm Smith & Wilkinson. She currently serves as senior vice president and chief operating officer of CME Federal Credit Union in Columbus, Ohio, where she oversees lending, retail delivery, member experience, operations and strategic initiatives. HRCU serves more than 25,000 members with over $500 million in assets. Selhorst also serves on the Ohio Credit Union League Board of Directors.

Foster's Daily Democrat
Jul 27th, 2026
Holy Rosary Credit Union names new chief executive.

Holy Rosary Credit Union names new chief executive. Staff reports Foster's Daily Democrat July 27, 2026, 5:03 a.m. ET Holy Rosary Credit Union's Board of Directors has announced the appointment of Kayla Selhorst as the credit union's next president and CEO. Selhorst will join HRCU on Oct. 1, 2026, and work alongside current President and CEO Brian Hughes through the end of the year to ensure a smooth transition, according to a community announcement. Hughes is retiring Dec. 31, 2026, after more than 22 years of leadership. Selhorst brings extensive experience. The Board of Directors selected Selhorst after a national search conducted with executive search firm Smith & Wilkinson. Selhorst currently serves as senior vice president and chief operating officer of CME Federal Credit Union in Columbus, Ohio, where she oversees lending, retail delivery, member experience, operations and strategic initiatives. She also serves on the Ohio Credit Union League Board of Directors. Throughout her career, Selhorst has demonstrated a passion for developing employees, strengthening member relationships and positioning community credit unions for long-term success, according to the announcement. "I am honored to join HRCU and grateful for the confidence the Board has placed in me," Selhorst said. "HRCU has earned an outstanding reputation for serving its members, investing in its employees and strengthening the communities it serves. I look forward to working alongside Brian and the HRCU team during this transition while building on the exceptional foundation already in place." HRCU serves more than 25,000 members. Selhorst will lead one of New Hampshire's strongest performing community credit unions, serving more than 25,000 members with over $500 million in assets. "Kayla impressed the Board with her leadership style, strategic thinking and genuine commitment to staff, members, community engagement and advancing the credit union movement," said Dana Flanders, chairman of the HRCU Board of Directors. "She is an exceptional fit for HRCU and will build upon the strong culture and solid financial position Brian and our dedicated team have established." Hughes reflects on his tenure. Hughes, who has led HRCU for more than two decades, expressed confidence in Selhorst's ability to continue the credit union's mission. "HRCU has always been about people - our members, our employees, and our communities," Hughes said. "Throughout the search process, it became clear that Kayla shares those values, and I have every confidence she will lead HRCU with integrity, vision, and care. I look forward to working closely with her over the coming months to ensure a seamless transition for everyone we serve." This story was created by Kimberly Green, [email protected], with the assistance of Artificial Intelligence (AI). Journalists were involved in every step of the information gathering, review, editing and publishing process. Learn more atcm.usatoday.com/ethical-conduct.

CUInsight
Jul 21st, 2026
HRCU announces Kayla Selhorst as next President & Chief Executive Officer.

HRCU announces Kayla Selhorst as next President & Chief Executive Officer. Selhorst will join HRCU in October ahead of Brian Hughes' planned retirement at year-end. ROCHESTER, NH (July 21, 2026) | Holy Rosary Credit Union's Board of Directors has announced the appointment of Kayla Selhorst as the credit union's next President and Chief Executive Officer. Selhorst will join HRCU on October 1, 2026, and will work alongside current President and Chief Executive Officer Brian Hughes through year-end to ensure a thoughtful and seamless leadership transition. Hughes will retire on December 31, 2026, after more than 22 years of leadership. Following a comprehensive national search conducted in partnership with the executive search firm Smith & Wilkinson, the Board selected Selhorst for her extensive executive leadership experience, commitment to member service and vision for the future of community banking. Selhorst will assume leadership of one of New Hampshire's strongest performing community credit unions, serving more than 25,000 members with over $500 million in assets. "Kayla impressed the Board with her leadership style, strategic thinking and genuine commitment to staff, members, community engagement and advancing the credit union movement," said Dana Flanders, Chairman of the HRCU Board of Directors. "She is an exceptional fit for HRCU and will build upon the strong culture and solid financial position Brian and our dedicated team have established." Selhorst currently serves as Senior Vice President and Chief Operating Officer of CME Federal Credit Union in Columbus, Ohio, where she oversees lending, retail delivery, member experience, operations and strategic initiatives. Throughout her career, she has demonstrated a passion for developing employees, strengthening member relationships and positioning community credit unions for long-term success. She also serves on the Ohio Credit Union League Board of Directors. "I am honored to join HRCU and grateful for the confidence the Board has placed in me," said Selhorst. "HRCU has earned an outstanding reputation for serving its members, investing in its employees and strengthening the communities it serves. I look forward to working alongside Brian and the HRCU team during this transition while building on the exceptional foundation already in place." "HRCU has always been about people - our members, our employees, and our communities," said Hughes. "Throughout the search process, it became clear that Kayla shares those values, and I have every confidence she will lead HRCU with integrity, vision, and care. I look forward to working closely with her over the coming months to ensure a seamless transition for everyone we serve." Established in 1962, HRCU is a member-owned and federally insured community credit union with over $500 million in assets, serving more than 25,000 members throughout New Hampshire and York County, Maine. Branches are located in Rochester, Spaulding H.S., Dover, Farmington, and Greenland. To learn more, visit www.HRCU.org. Contact. Gabriella Pais 603-727-2589 [email protected] Daily Credit Union News - Straight to Your Inbox Join thousands of credit union industry professionals who start their day with the latest news, events and technology supporting the credit union industry.

Patch Media
Dec 24th, 2025
Holy Rosary Credit Union's Christmas Caring Campaign Delivers Support To 42 Nonprofits

Holy Rosary Credit Union's Christmas Caring Campaign delivers support to 42 nonprofits. Rochester credit union continues tradition of supporting nonprofit organizations across the region during the holiday season. ROCHESTER, NH - Holy Rosary Credit Union proudly concluded its 11th annual Christmas Caring Campaign, continuing a longstanding tradition of giving back to the communities it serves. This year's campaign supported 42 local nonprofit organizations, including 25 food pantries and shelters, reinforcing HRCU's commitment to addressing critical needs during the holiday season and beyond. Since its inception, the Christmas Caring Campaign has grown into one of HRCU's most impactful community initiatives. The program is designed to support organizations during the holidays that provide essential services such as food assistance, housing support, and emergency relief to individuals and families across the region. Merry Christmas & Happy Holidays To You And Yours From Patch In New Hampshire "Community support is at the heart of who we are as a credit union," said Brian Hughes, President & CEO of HRCU. "The Christmas Caring Campaign has allowed us to stand alongside organizations doing vital work for our neighbors. The increasing demand for food and shelter services makes this support more important than ever, and we are proud to help strengthen the safety net in our communities." Among the organizations supported was Rochester SHARE Fund, a nonprofit dedicated to fighting food insecurity in the Greater Rochester area. Find out what's happening in portsmouthfor free with the latest updates from Patch. "The generosity of HRCU makes a meaningful difference for the families we serve," said LeeAnn Bruneau, Executive Director of Rochester SHARE Fund. "Support like this allows us to keep our shelves stocked and respond to growing needs in our community. HRCU's continued commitment shows what a true community partner looks like." HRCU's Christmas Caring Campaign reflects the credit union's broader mission to invest in local communities, keep resources local, and support neighbors through both financial services and direct community involvement. To learn more about HRCU and its community initiatives, visit hrcu.org. About HRCU. Established in 1962, HRCU is a member-owned and federally insured community credit union that serves more than 25,000 individuals and business members throughout New Hampshire and York County, Maine. With a focus on its core values of People First, Doing Things Right, Flexible Service and being Community Driven, HRCU strives to empower its members with the tools and guidance they need to achieve their financial goals. Branches are in Rochester, Dover, Farmington, and Greenland, New Hampshire. To learn more, visit www.HRCU.org. HRCU has been recognized as one of America's Best Regional Banks and Credit Unions in 2025 by Newsweek and has been celebrated by Forbes as one of America's Best-In-State Credit Unions in 2023 and 2025. About Rochester SHARE Fund. The SHARE Fund began nearly 30 years ago as an outreach program of a local church. With the help, support, and guidance of the parish, the SHARE Fund grew into a successful assistance service. In 2008, the SHARE Fund became an independent nonprofit agency, federally registered as a 501c3 public charity. SHARE Fund continues to grow and has become an integral service provider for people in need living in our community. Today we reach neighbors in need from throughout the Greater Rochester Area. Learn more here. Submitted by the Holy Rosary Credit Union

Foster's Daily Democrat
Mar 20th, 2025
Business After Hours, FedPoint wins three awards: Seacoast business news

ROCHESTER - Holy Rosary Credit Union announced it has been recognized for the fifth year by MemberXP, a leading customer experience program offered through Credit Union Solutions Group (CUSG), as a recipient of its 2025 'Best of the Best' award in the new member and loan experience categories.

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