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HRS is a corporate lodging and meetings technology company. It provides software and services for hotel procurement, booking, meetings, payment, invoicing, expense, and program data. The platform serves companies, business travelers, travel managers, meeting planners, and hotel partners. Its model connects supplier content and enterprise integrations with product and AI, payments, implementation, account management, support, sales, and travel operations. Work spans software engineering, product, data, payments, hotel partnerships, implementation, account management, and sales.
Industries
Consumer Software
Enterprise Software
Company Size
1-10
Company Stage
N/A
Total Funding
N/A
Headquarters
Cologne, Germany
Founded
1972
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HRS Meetings mgmt tech features breakthrough data visibility & automated invoicing. HRS launched a new AI-powered Meetings-as-a-Service solution that brings full data transparency, automated invoicing, virtual payments and integrated procurement for corporate meetings. Key takeaways. * The new solution uses the AI-enabled CONNECT platform to centralize meetings procurement, booking, payment and VAT reclaim. * Instant-pricing and enriched transaction data significantly speed up decision-making and reduce billing errors. * Clients saw 28% cost savings in trials across multiple countries. * Invoicing accuracy reached 98%, surpassing other providers. * Booking of sustainable "Green Stay" properties for meetings rose by 15% in the first three quarters of 2024. New AI platform reinvents simple meetings management. New Meetings-as-a-Service offering includes breakthrough invoicing & payment technology, giving planners an end-to-end process featuring sustainable procurement & vat-reclaim. Cologne, Germany & New York, NY - 30 October, 2024 - HRS, the leading global corporate lodging and payment technology company, introduced groundbreaking simple meetings management automation today. The Meetings-as-a-Service solution features HRS' proprietary CONNECT platform, which provides new AI-infused automation for both corporations and hotel suppliers as they strive to increase data visibility. With this solution, HRS provides corporations with unparalleled transparency and control over their meetings programs while integrating procurement, instant pricing, virtual payment and VAT reclaim in one end-to-end process. HRS will feature the new solution at stand #9 next week at the Global Business Travel Association's Europe Conference, taking place in Copenhagen on 4-6 November. With the escalating demand for simple meetings and 2025 sourcing activities underway, the timing of HRS' global rollout of this solution is ideal. Just this month, Amadeus noted that 40 percent of the hotel bookings made by its clients for 2025 are tied to meetings. Among HRS' global client base, the surge in the number of meetings booked through the third quarter is tied to a 39 percent increase in the number of meetings-related contracted room nights. Given this growing expenditure, HRS' Meetings-as-a-Service arms procurement and travel leaders with a timely, unparalleled 360-degree view of a company's regional or global meetings program performance. The challenge: overcoming legacy structure & inadequate simple meetings processes. Even with recent technological advancements, far too many companies lack a single source of truth when it comes to the policies and practices tied to the sourcing, booking and payment of simple meetings. A May 2024 Business Travel News survey found that nearly half (46 percent) of planners admitted to not using a defined process for meetings procurement nor payment. Numerous studies in recent years noted companies are not capturing data across categories and segments, missing opportunities to reduce costs and enhance performance. This lack of centralized oversight and symmetrical contractual terms also increases exposure to compliance risks. HRS' elevates simple meeting planning and payment via unmatched data transparency. The AI-powered HRS CONNECT platform is the key element of HRS' Meetings-as-a-Service. The solution eliminates the guesswork for procurement leaders, professional planners, and administrative assistants, regardless of their experience level. Embedded policy-defined guardrails speed decision-making and expedite approvals. Other highlights include: * New instant-pricing technology leverages pricing history and preferred supplier agreements to significantly reduce the time it takes to consider rate options and lock in the right combination of meeting space and room nights. This simplicity also ensures consistency for hotel partners, significantly reducing downstream correction scenarios. * HRS seamlessly integrates across existing corporate ecosystems, digitizing vital elements along the way. For example, the solution offers enriched transaction data via automated invoice collection and correction mechanisms. This dramatically reduces the need to manually go through piles of paper while ensuring companies only pay for what was contracted. The digitization and streamlining of successive financial processes ultimately minimizes errors and sets the stage for 100% reclaim of VAT-eligible expenses. * Corporations gain from unmatched benchmarking capabilities, with a clear view on the average rates, terms and conditions of similar events at comparable hotels. Moreover, HRS' Meetings-as-a-Service clients will also have access to HRS' award-winning, ISO-certified Green Stay Initiative in early 2025, enabling the automated incorporation of sustainability data in RFP and booking exercises, including the emissions tied to use of meeting rooms and other on-site services. Meetings-as-a-Service already driving successful outcomes for HRS clients. As noted, the occurrence of simple meetings is on the rise since the end of the pandemic. HRS has multiple Fortune 500 corporate clients taking aggressive steps and several deployed the Meetings-as-a-Service solution even as HRS refined the technology in recent months. Some results include: * Cumulative cost savings of 28 percent across trials in multiple countries. * Planners save multiple hours of time per meeting planned. * Preferred terms & conditions were included in 96 percent of executed agreements with hotels. * HRS' AI-powered automated invoicing capability is unmatched. Invoices processed by HRS are 98 percent accurate, far exceeding the results of other providers. * Corporate meetings program leaders are clearly seeking more sustainable hotel properties for their meetings. The number of Green Stay properties booked for meetings has increased 15 percent through the first three quarters of 2024 (over 2023 figures). "The infusion of cutting-edge, AI-powered technology into the everyday management of simple corporate meetings is long overdue," said Luca De Angelis, CEO of HRS' Workforce and Meetings Solutions business unit. "Our Meetings-as-a-Service solution gives procurement leaders, professional planners and administrative professionals a self-service option at their 24x7 disposal, with proven platform-based technology elevating current performance as well as projection scenarios. Our existing clients are lined up to deploy this solution, and engagement from trendsetting verticals like automative, consulting and pharmaceutical/ life sciences is growing by the week. It's the right time for this solution, as this segment requires the benefits of new automation as simple meeting volume grows across the globe." About HRS. HRS is a global technology company focused on leveraging Artificial Intelligence to create fully digital lodging experiences for corporations and their travelers. The company's platform-based solutions are reinventing end-to-end travel management and the traveler experience for transient, meetings and workforce segments for Fortune 500 companies worldwide. HRS' award-winning Green Stay Initiative enables hotels to showcase their sustainable attributes while helping companies on their quest towards NetZero travel. HRS has an unsurpassed network of ecosystem relationships, with secure API integrations to hotel suppliers, digital payment facilitators and booking solutions. More information at www.hrs.com and on LinkedIn. Michael brophy. Global Media Relations - [email protected] | | - +1 214-356-4326 FAQs. All your questions, answered. No items found. 17.03.2026 11.11.2025 Awards & Honours 06.08.2025
Key takeaways. * compamedia awarded HRS the Top 100 Innovator 2026 seal * Recognition based on scientific audit, not single products * Cultural shift to Time-to-Evidence drives innovation * HRS Copilot automates up to 80% of manual processes * Measurable impact: higher compliance, savings, satisfaction Award overview. There is no better way to start what promises to be a challenging and promising business year than receiving a respected honor. Today HRS earned recognition from compamedia, as the company received a Top 100 Award for 2026 (https://www.top100-germany.com/) in its home country of Germany. Measuring the innovation and performance of the most creative medium-sized enterprises, this distinction is meaningful as it is based on a rigorous scientific audit that evaluates not just a single product, but the entire innovation climate and management processes of a company. Prior winners include such prominent brands as BioNTech, Hansgrohe and fischerwerke. For HRS, this independent, Top 100 seal serves as a powerful validation of its evolution from a classic hotel portal into a global, data-driven "Procure-to-Reclaim" platform. This success is the direct result of a fundamental cultural shift. Since 2020, HRS moved away from intuition-based decisions to institutionalize a culture of "Time-to-Evidence." This transition incorporates practices used by the world's most innovative and well-known brands. Highlights include: * By adopting the "Working Backwards" methodology, HRS begins tech development with our end foremost in mind. What problem are we solving...and what are the metrics that capture the size and scope of it? Correspondingly, what resulting metrics that we aim to deliver will define our success? * At HRS, every project now begins with a clear customer "Narrative" before a line of code is written. By writing things out in a repetitive structure, the work is governed, and bugs can be quickly addressed, noted and baked into future endeavors. * The company has now built in a "Flywheel Effect," enabling the everyday operational work of supporting clients and prospects to continue even as enhancements are gradually built into its automated service model. This approach spurs continuous innovation while minimizing interruptions for clients and/or hotel partners. This methodology is only as strong as the people who apply it. The true driver behind this award is HRS' global team, which embraces this entrepreneurial mindset and the scenarios unlocked by AI with exceptional dedication. Its team submitted 327 specific enhancement ideas last year alone; this is the strongest proof that innovation at HRS is a collective, bottom-up effort. This rigorous discipline allows HRS to translate complex market requirements into measurable solutions. And beyond technologies and services for clients and partners, this mindset filters into internal processes and procedures for fellow HRS employees. HRS Group use these principles as HRS Group strive to upgrade vital elements such as collaboration, communication, training and recruitment. The success of this approach is best illustrated by HRS Copilot, now being deployed across HRS' global client roster. The solution leverages Agentic AI to consolidate data streams in real time. The AI automation factors in elements such as booking patterns, rate availability, preferences, sustainability metrics, and more...automating up to 80% of historically manual tasks by leveraging 20 years of corporate lodging and meetings data. ideal AI-powered assistant for today's modern managed lodging program, enabling leaders to shift focus from operational firefighting to strategic priorities such as cost efficiency, traveler satisfaction, and sustainability. Innovative solutions such as HRS' Copilot provide a lighthouse for not only its managed travel industry sandbox, but for Software-as-a-Service companies worldwide. HRS Group is most grateful for the Top 100 recognition by compamedia, and pledge to build off its innovative architecture and mindset to set new standards in 2026 and the years to come. Unlike other large language models, HRS Copilot is specifically trained on 20 years of corporate lodging and meetings data. Billions of rate impressions, corporate contracts, rate audits, payments, and invoices are added every year. This makes recommendations not just smart, but specific to each client's procurement and operational reality. Streamlined connectivity enables HRS Copilot to seamlessly fit with different sized programs in different vertical markets. HRS Copilot accepts and normalizes data from TMCs, booking tools, hotel chains, sustainability solutions (such as HRS' award-winning Green Stay Initiative) and more into one place that drives insightful reports that illuminate potential tactical actions and their anticipated results. It is the ideal AI-powered assistant for today's modern managed lodging programs. Accordingly, HRS Copilot's data-driven functionality can rightfully be judged by the metrics it delivers to clients. Initial highlights include: * 80% time saved via automated approvals and streamline processes that reduce workload * 100% compliance to company policies and ESG requirements * 20% increase in satisfaction as "under the hood" streamlining mitigates historical hassle factors business travelers experience on every journey * 20% increase in savings as previously hidden avenues can be discovered and explored via AI-infused spend optimization and leakage reduction. Innovative solutions such as HRS' Copilot provide a lighthouse for not only its managed travel industry sandbox, but for Software-as-a-Service companies worldwide. HRS Group is most grateful for the Top 100 recognition by compamedia, and pledge to build off of its innovative architecture and mindset to set new standards in 2026 and the years to come.
Meanwhile, in early May, HRS launched its AI-powered Copilot platform, which combines Anthropic's large language model (LLM) with HRS Labs' own specialized language model to allow travel and procurement managers to manage, interrogate and optimize their hotel programs.
Hotels across Europe. are being encouraged to join a class. action against Booking.com to reclaim potentially billions of euros in overpaid commissions.The action is being
Here's our roundup of the people, product and partner news from the global travel industry this week.DerbySoft's executive hiresDerbySoft has restructured its executive team to drive growth in the hospitality sector, merging its connectivity and marketing solutions units into a unified hospitality business unit. Duane Overgaard was named divisional CEO, and Ken Nishizu will serve as divisional chief operating officer for the hospitality business unit, overseeing solution groups including operations and support. Toni Marti has been promoted to head of marketing solutions, and Andrew Rae joins as vice president of global business development. Satyan Joshi was appointed global head of performance.CellPoint Digital, Southwest AirlinesCellPoint Digital has expanded its partnership with Southwest Airlines to enhance Getaways by Southwest
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Industries
Consumer Software
Enterprise Software
Company Size
1-10
Company Stage
N/A
Total Funding
N/A
Headquarters
Cologne, Germany
Founded
1972
Find jobs on Simplify and start your career today