Confused.com has partnered with HUMAN Security to integrate the HUMAN Sightline Cyberfraud Defense platform, which includes AgenticTrust technology. The integration aims to protect customer interactions on the UK financial services comparison platform against automated threats and provide visibility into AI-driven activity. The solution helps Confused.com monitor both human and automated traffic, including AI-powered assistants. This enables the company to distinguish genuine users from potential fraud whilst maintaining seamless customer experiences. According to HUMAN Security, automated traffic is growing eight times faster than human traffic, whilst scraping attacks accounted for 20% of global threats in 2025. The partnership addresses these challenges by providing enhanced visibility into digital customer journeys and protecting against unwanted automated activity. The integration supports Confused.com's priorities of safeguarding revenue and maintaining secure digital features for customers.

HUMAN Security has expanded its Sightline Cyberfraud Defense platform to help marketing and commerce teams understand AI-driven traffic reshaping digital engagement. The company's Agentic Visibility capabilities are now integrated with Adobe Experience Platform, providing insights into how AI systems discover, evaluate and interact with digital assets. According to HUMAN's 2026 State of AI Report, automation is growing eight times faster than human traffic. The enhanced platform identifies and classifies AI agent activity, distinguishing between human and agentic traffic to help organisations understand agent journeys and adapt to evolving engagement models. As an official Adobe technology partner, HUMAN delivers these insights directly within existing analytics tools, making AI-driven traffic intelligence accessible where teams already work. The expansion addresses growing challenges as consumer behaviour shifts towards AI-powered search and autonomous agents.