Work Here?
About Habu
Industries
Data & Analytics
Cybersecurity
Consumer Goods
Company Size
51-200
Company Stage
Acquired
Total Funding
$38.9M
Headquarters
San Francisco, California
Founded
2018
Overview
Habu specializes in data clean room software that helps businesses analyze their data while ensuring privacy. Its platform allows companies to securely share and collaborate on data, enabling them to gain valuable insights without compromising consumer privacy. Habu primarily serves clients in the marketing and advertising sectors, including both large enterprises and smaller businesses. Unlike many competitors, Habu focuses on making data clean rooms accessible to all companies, not just tech giants, through a user-friendly interface and a subscription-based model. The goal of Habu is to empower businesses to fully leverage their data for better decision-making and innovation.
Simplify's Take
What believers are saying
- Habu's integration with Google enhances privacy-preserving advertising solutions.
- LiveRamp's acquisition could expand Habu's market reach and capabilities.
- Series B funding accelerates growth and innovation in data collaboration.
What critics are saying
- LiveRamp acquisition may lead to integration challenges and culture clashes.
- Dependency on Google's ecosystem could limit Habu's flexibility.
- Rapid growth may lead to scaling issues and operational complexity.
What makes Habu unique
- Habu offers a privacy-first data operating system for marketing analytics.
- The platform enables secure data collaboration without compromising privacy.
- Habu democratizes data clean rooms for businesses of all sizes.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$38.9M
Below
Industry Average
Funded Over
3 Rounds
Company News
Home renovation: To help address that, The Home Depot announced a clean room integration with Habu, which could give clients more data about their performance on the platform.
LiveRamp, an identity resolution specialist, this week announced it will acquire Habu, a data clean room provider, for $200 million.
LiveRamp® (NYSE: RAMP), the leading data collaboration platform, today announced that it has entered into a definitive agreement to acquire Habu, a da
SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp® (NYSE: RAMP), the leading data collaboration platform, today announced that it has entered into a definitive agreement to acquire Habu, a data clean room software provider, in a cash and stock transaction valued at approximately $200 million. The acquisition will further accelerate LiveRamp’s ability to offer global data collaboration at scale, across all clouds and walled gardens, solving fundamental challenges for customers while also unlocking powerful measurement and analytics use cases.Global brands and media companies use Habu’s technology to securely share first-party customer data with business partners and publishers to enable more effective and personalized marketing.Companies are overwhelmed with data and even the most sophisticated companies find it challenging to fully realize the value of their data. Today, data still sits in operational silos, making it difficult to leverage internally and even more so with external partners. The combination of LiveRamp and Habu solves these structural challenges by connecting data and making it interoperable across all clouds, walled gardens, and clean room environments while maintaining privacy and governance protocols.“LiveRamp enables next-generation data collaboration that delivers unmatched brand and business value. Through this acquisition, we will further empower our customers to unlock insights, use cases, and revenue streams by seamlessly connecting data and deepening measurement, across any platform or partner they prefer,” said Scott Howe, CEO of LiveRamp. “Habu shares our vision, and together, we will help more global enterprises benefit from the transformative power of data collaboration.”The Habu acquisition will allow LiveRamp to deliver differentiated capabilities to customers to:Streamline and simplify cross-cloud collaboration by seamlessly connecting data across clouds, warehouses, and clean rooms while reducing complexity and IT infrastructure constraints.by seamlessly connecting data across clouds, warehouses, and clean rooms while reducing complexity and IT infrastructure constraints
Habu named a Leader in 2023-2024 IDC MarketScape for Data Clean Room Technology for Advertising and Marketing Use Cases.
There are no jobs for Habu right now.
Find jobs on Simplify and start your career today
About Habu
Industries
Data & Analytics
Cybersecurity
Consumer Goods
Company Size
51-200
Company Stage
Acquired
Total Funding
$38.9M
Headquarters
San Francisco, California
Founded
2018
There are no jobs for Habu right now.
Find jobs on Simplify and start your career today