Privitar

Privitar

Software for data anonymization and masking

Overview

Privitar provides software that helps large organizations and government agencies protect privacy while using data for analytics. It offers data privacy tools for anonymization and data masking, which remove or hide personally identifiable information from datasets so analytics can be performed without exposing sensitive details. The products are licensed to enterprises and governments, with related consulting and support services to implement and maintain the solutions. Privitar differentiates itself by focusing on data governance and privacy compliance at scale, and by engaging the market with events and forums that discuss data privacy trends and challenges. The company’s goal is to enable safe data sharing and analytics while meeting regulatory requirements and protecting individuals’ privacy.

About Privitar

Simplify's Rating
Why Privitar is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Cybersecurity

Company Size

11-50

Company Stage

Series C

Total Funding

$148M

Headquarters

London, United Kingdom

Founded

2014

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Simplify's Take

What believers are saying

  • Informatica's 2023 acquisition expands Privitar's reach to Informatica's global enterprise customer base.
  • PETs Prize Phase 2 with UCL and Cardiff unlocks public sector contracts against money laundering.
  • In Confidence events and university partnerships like Southampton build thought leadership and talent pipelines.

What critics are saying

  • Informatica eliminates Privitar's standalone brand, diverting customers by early 2024.
  • Integration delays cause churn to Immuta and Collibra within 6-12 months post-acquisition.
  • Meta's Opacus open-source undercuts Privitar's proprietary tools in 12-24 months.

What makes Privitar unique

  • Privitar pioneers privacy engineering with patented anonymization and masking for big data platforms like Hadoop and Spark.
  • Privitar's MDP 1.1 enables federated learning via Project STARLIT, winning UK-U.S. PETs Phase 1 in 2023.
  • Privitar integrates watermarks and policy-based controls across cloud, streaming, and hybrid data architectures.

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Funding

Total Funding

$148M

Meets

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$7M
Privitar
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Generous Holiday

Private Health Insurance

Maternity/Paternity

Pension Contributions

Stock Options

Other Insurance

Technology

Snacks & Lunch

Bike to Work Scheme

Company News

TechCrunch
Jun 14th, 2023
Informatica acquires Privitar, once valued at $400M, to expand its data management stack | TechCrunch

One of the recurring themes in the area of enterprise IT these days is consolidation, and today we're getting another dose of it in the area of enterprise

Technology Signals
Jun 9th, 2023
Nile and Palo Alto Partner on Enterprise Campus Security

To bolster cloud data access management and governance capabilities, Informatica announced its intent to acquire Privitar.

VentureBeat
May 18th, 2023
Skyflow Launches ‘Privacy Vault’ For Building Llms

Join top executives in San Francisco on July 11-12, to hear how leaders are integrating and optimizing AI investments for success. Learn More. Palo Alto, California-based Skyflow, a company that makes it easier for developers to embed data privacy into their applications, today announced the launch of a “privacy vault” for large language models.The solution, as the name suggests, provides enterprises with a layer of data privacy and security throughout the entire lifecycle of their LLMs, beginning with data collection and continuing through model training and deployment.It comes as enterprises across sectors continue to race to embed LLMs, like the GPT series of models, into their workflows to simplify processes and boost productivity. Why a privacy vault for GPT models?LLMs are all the rage today, helping with things like text generation, image generation and summarization. However, most of the models that are out there have been trained on publicly available data. This makes them suitable for broader public use, but not so much for the enterprise side of things.

Privitar
Dec 20th, 2022
Privitar Releases MDP 1.1

Privitar Ltd. has recently released MDP 1.1, the latest version of its data security platform.

Privitar
Dec 14th, 2022
Key Takeaways from The State of Data Analytics

Privitar Ltd. recently partnered with leading analyst firm Bloor Research to uncover the most pressing challenges facing data leaders today.

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