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About Half Helix
Industries
Consumer Software
Consumer Goods
Company Size
51-200
Company Stage
M&A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2015
Overview
Half Helix develops and enhances ecommerce businesses by creating and improving online stores for a diverse range of clients, including celebrity brands and major companies. Their approach involves small, collaborative teams of designers, developers, and technologists who work together to deliver tailored digital solutions. Services offered include web design, development, and performance optimization, ensuring that ecommerce platforms are visually appealing, functional, and accessible. Unlike many competitors, Half Helix focuses on bespoke solutions that adapt to the unique needs of each client, positioning itself as a forward-thinking agency in the evolving digital commerce market. The goal of Half Helix is to transform and elevate their clients' online presence, making digital experiences more engaging and effective.
Simplify's Take
What believers are saying
- The merger with Tomorrow creates the largest independent Shopify service partner globally.
- Rising demand for personalized shopping experiences aligns with Half Helix's service offerings.
- The trend towards headless commerce supports Half Helix's focus on customizable solutions.
What critics are saying
- Integration challenges post-merger could lead to operational inefficiencies.
- The acquisition by BV Investment Partners may prioritize profitability over innovation.
- The merger and rebranding may cause brand identity confusion among existing clients.
What makes Half Helix unique
- Half Helix specializes in bespoke digital solutions for ecommerce brands.
- The company employs small, autonomous teams for agile and efficient project delivery.
- Half Helix focuses on enhancing online stores for high-profile clients like Peloton and Rothy's.
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Company News
Mac's agency Half Helix just merged with Tomorrow and got a big shoutout from Bobby Morrison yesterday as the conference kicked off.
BV Investment Partners will acquire Half Helix and Tomorrow and merge the two Shopify platform service partners into one company.
BOSTON, Sept. 27, 2023 /PRNewswire/ -- Leading Shopify Plus platform service partners Tomorrow and Half Helix today announced a merger of the two companies that creates the largest independent pure play Shopify service partner in the world. Together the business supports over 70+ brands on the Shopify platform and has a delivery footprint spanning the US, Canada and Europe. BV Investment Partners (BV), a middle-market private equity firm with deep expertise in the IT services sector is the financial sponsor partnering with the existing executive team to support this next chapter of growth and expansion. The combined business will be rebranded at a later date.Half Helix ( www.halfhelix.com ) was started in 2015 to build, grow and guide the next generation of e-commerce companies on the Shopify Plus platform. Earlier this year, Half Helix acquired Able Sense to extend its full-service e-commerce offering to include emerging direct-to-consumer brands
/PRNewswire/ -- Half Helix announces its acquisition of Able Sense, a Halifax-based e-commerce studio, rounding out the digital agency's full-service offering...
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About Half Helix
Industries
Consumer Software
Consumer Goods
Company Size
51-200
Company Stage
M&A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2015
There are no jobs for Half Helix right now.
Find jobs on Simplify and start your career today