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About Halliday
Industries
Fintech
Crypto & Web3
Gaming
Company Size
11-50
Company Stage
Series A
Total Funding
$26M
Headquarters
San Francisco, California
Founded
2022
Overview
Company Does Not Provide H1B Sponsorship
Halliday provides a buy now, pay later (BNPL) service for blockchain gaming, allowing players to buy in-game assets and NFTs in installments. It can be integrated into games so developers offer financing inside the game while Halliday funds the purchases and takes a share of each sale. Revenue comes from a percentage of the transaction value and financing fees, tying the service to web3 gaming rather than traditional fiat purchases. The goal is to lower entry barriers, boost user acquisition and on-platform spending, and expand NFT use by making digital asset purchases more accessible.
Simplify's Take
What believers are saying
- Raised $20M Series A led by a16z in 2024, totaling $26M since April 2022 founding.
- Expanded to Avalanche and DeFi Kingdoms subnet, broadening multi-chain gaming market.
- Unified checkout supports crypto wallets, fiat ramps, and exchanges for seamless onboarding.
What critics are saying
- NFT market collapse eliminates demand for financing depreciating gaming assets.
- CFPB classifies Halliday as unlicensed lender, forcing shutdown within 6-18 months.
- Klarna launches Web3 gaming BNPL, capturing market with superior compliance.
What makes Halliday unique
- Pivoted to intent-centric workflow engine abstracting chains, bridges, and DEXs into unified API.
- MPC wallet partnership with Fordefi enables self-custodial BNPL for Web3 gaming NFTs.
- No-penalty default model repossesses wrapped NFTs without credit reporting.
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Funding
Total Funding
$26M
Above
Industry Average
Funded Over
2 Rounds
SV Angel
Andreessen HorowitzIndustry standards
Benefits
Unlimited Paid Time Off
Flexible Work Hours
Visa Sponsorship
Growth & Insights and Company News
6 month growth
↓ -10%1 year growth
↑ 0%2 year growth
↓ -3%This brings Halliday’s total capital raised to US$26 million since its founding in April 2022.
Luminance, a legal contracts artificial intelligence (AI) startup, has launched Lumi Go, an AI agent that lets users send draft agreements to counterparties and auto-negotiate on their behalf. The startup, founded by AI experts from the University of Cambridge, uses AI to understand and analyze legal contracts. Its AI model was trained on a legal large language model; it is being used by a quarter of the world’s largest law firms and Fortune 500 companies. Luminance said it has seen a five-fold increase in customers and six-fold annual recurring revenue growth over the past two years
Blockchain payments firm Halliday has secured $20 million in Series A funding, led by Andreessen Horowitz (a16z) with participation from Avalanche Blizzard Fund, Credibly Neutral, and Alt Layer, the firm announced Tuesday.
The Series A investment was led by venture capital giant a16z's crypto arm, following a $6 million seed round in 2022.
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Halliday is Hiring for 2 Jobs on Simplify!
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About Halliday
Industries
Fintech
Crypto & Web3
Gaming
Company Size
11-50
Company Stage
Series A
Total Funding
$26M
Headquarters
San Francisco, California
Founded
2022
Halliday is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today