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Overview
Company Does Not Provide H1B Sponsorship
Halliday provides a buy now, pay later (BNPL) service for blockchain gaming, allowing players to buy in-game assets and NFTs in installments. It can be integrated into games so developers offer financing inside the game while Halliday funds the purchases and takes a share of each sale. Revenue comes from a percentage of the transaction value and financing fees, tying the service to web3 gaming rather than traditional fiat purchases. The goal is to lower entry barriers, boost user acquisition and on-platform spending, and expand NFT use by making digital asset purchases more accessible.
About Halliday
Industries
Fintech
Crypto & Web3
Gaming
Company Size
11-50
Company Stage
Series A
Total Funding
$26M
Headquarters
San Francisco, California
Founded
2022
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Simplify's Take
What believers are saying
- Halliday.blog posted August 2026 growth around Story and TRX deposit integrations.
- Halliday.xyz advertises 150 countries, 64 currencies, and 40M wallet users.
- Open roles in March 2026 show active expansion across engineering, product, and sales.
What critics are saying
- Halliday abandoned its gaming BNPL niche, risking confused positioning and weaker demand generation.
- TRON support, Story integration, and hiring signal relentless competition from Tria and Rhinestone.
- FCA BNPL rules from July 2026 force compliance work or kill consumer credit flows.
What makes Halliday unique
- Halliday turned BNPL into a unified deposit platform spanning cards, ACH, and chains.
- Its Workflow Protocol lets developers automate onchain flows without writing smart contracts.
- March 2025 a16z-led Series A signaled strong crypto-native investor validation.
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Funding
Total Funding
$26M
Above
Industry Average
Funded Over
2 Rounds
SV Angel
Andreessen HorowitzIndustry standards
Benefits
Unlimited Paid Time Off
Flexible Work Hours
Visa Sponsorship
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -3%2 year growth
↓ -7%This brings Halliday’s total capital raised to US$26 million since its founding in April 2022.
Luminance, a legal contracts artificial intelligence (AI) startup, has launched Lumi Go, an AI agent that lets users send draft agreements to counterparties and auto-negotiate on their behalf. The startup, founded by AI experts from the University of Cambridge, uses AI to understand and analyze legal contracts. Its AI model was trained on a legal large language model; it is being used by a quarter of the world’s largest law firms and Fortune 500 companies. Luminance said it has seen a five-fold increase in customers and six-fold annual recurring revenue growth over the past two years
Blockchain payments firm Halliday has secured $20 million in Series A funding, led by Andreessen Horowitz (a16z) with participation from Avalanche Blizzard Fund, Credibly Neutral, and Alt Layer, the firm announced Tuesday.
The Series A investment was led by venture capital giant a16z's crypto arm, following a $6 million seed round in 2022.
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Halliday is Hiring for 4 Jobs on Simplify!
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About Halliday
Industries
Fintech
Crypto & Web3
Gaming
Company Size
11-50
Company Stage
Series A
Total Funding
$26M
Headquarters
San Francisco, California
Founded
2022
Halliday is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today