H

Hang

No-code NFT membership platform for brands

Overview

Hang.xyz provides a no-code platform for brands to create, launch, and grow NFT-based memberships and loyalty programs. The platform lets brands design and manage NFT collections without writing code, using customizable mint pages, and codeless contracts on any blockchain. It also integrates with existing IT systems to connect rewards and manage members. Compared with others, Hang focuses on easy, brand-facing tools for building membership experiences rather than developer-centric NFT infrastructure, supports token-gated features, and enables seamless cross-blockchain use. Its goal is to help brands boost customer loyalty and lifetime value by turning customers into active stakeholders through NFT memberships.

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About Hang

Simplify's Rating
Why Hang is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise SoftwareCrypto & Web3

Company Size

51-200

Company Stage

Series A

Total Funding

$16M

Headquarters

New York City, New York

Founded

2021

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Simplify's take

What believers are saying

  • Island Fin launched Hang-powered gamified loyalty on July 27, 2026.
  • Hang's website updated October 26, 2026 shows active customer growth and usage metrics.
  • October 2026 coverage says Hang starts with a free prototype, shortening sales cycles.

What critics are saying

  • Salesforce's 2026 Braze acquisition raises incumbent pressure on Hang's unified engagement thesis.
  • Restaurant clients can churn fast if Hang's gamified programs fail to lift visits quickly.
  • If AI-native loyalty becomes table stakes, Hang loses pricing power and becomes replaceable.

What makes Hang unique

  • Hang's 2026 product is an AI-native restaurant guest-experience stack, not just loyalty.
  • Hang unifies loyalty, ordering, offers, CRM, and CDP into one data model.
  • Jeni's, Boba Guys, and Killer Burger report stronger engagement and lower discounting.

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Funding

Total Funding

$16M

Meets

Industry Average

Funded Over

1 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Meet Average

Industry standards

$15M
$8.2M
$15M
$16M
$30M

Benefits

  • Top-tier health, vision, dental, & disability insurance
  • Unlimited PTO & sick leave
  • Competitive salary & equity compensation
  • Quarterly company offsites

Company News

Glossy
May 15th, 2024
Ulta has been quietly testing a gamified loyalty program called GlamXplorer

Ulta has been quietly testing a gamified loyalty program called GlamXplorer.

Yahoo Finance
Oct 7th, 2023
Williamsburg Pizza Launches Web3 Loyalty Program with Hang and Partners with a Dating Series

NEW YORK, NY / ACCESSWIRE / October 7, 2023 / Williamsburg Pizza announces a loyalty program with Hang, that incorporates blockchain technology for a seamless user experience.

NFT Horizon
Jun 16th, 2023
Flipkart, Polygon & Hang Introduces A Web3 Loyalty Program

Flipkart, a prominent digital commerce entity in India, and Hang, the leading next-generation loyalty platform, are partnering with Polygon Labs.

Gagsty
Aug 4th, 2022
Paradigm invests into Joinhang in $16M

Last month business-to-business blockchain startup Hang raised $16 million in Series A funding led by Paradigm and trying to help brands transition their current membership and loyalty programs over to the blockchain and incorporate NFTs.

The Bridge
Aug 2nd, 2022
Nftで「会員顧客」をステークホルダーにするHang/Gb Tech Trend

本稿は独立系ベンチャーキャピタル、グローバル・ブレインが運営するサイト「GB Universe」に掲載された記事からの転載. 今週の注目テックトレンド

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