HHankook Tire America designs and manufactures tires for a wide range of vehicles, producing about 120 million tires annually and selling them in 160 countries with over 20,000 employees. It develops and tests high-performance, safe tires and distributes them worldwide, focusing on premium brands and engineering leadership. The company differentiates itself through its global scale, long history since 1941, premium branding, high-tech capabilities, and ESG practices. Its goal is to lead the future of driving by expanding premium tires, advancing technology, and strengthening ESG initiatives worldwide.
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Industries
Company Size
501-1,000
Company Stage
IPO
Headquarters
Seoul, South Korea
Founded
1941
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Hankook Tire & Technology Q3 net income down 59.5% to $116.2 mil. * Published Nov 6, 2026 2:27 pm KST Hankook Tire & Technology on Friday reported its third-quarter net income of 157.9 billion won ($116.2 million), down a sharp 59.5 percent from a year earlier. The firm, one of the largest tire makers in the world, said in a regulatory filing that it posted 598.8 billion won in operating profit for the quarter, compared with 586 billion won a year ago. Revenue rose 1 percent to 5.46 trillion won. The earnings fell behind market expectations. The average estimate of net profit by analysts stood at 298.1 billion won, according to a survey by Yonhap Infomax, the financial data firm of Yonhap News Agency.
SEMA Show: Hankook brings WRC back to U.S. in 2027 as title sponsor. Hankook is bringing its global rally partnership to the U.S., using the 2027 event to spotlight Dynapro tire performance and technology. Nov. 5, 2026 What tire dealers should know. * Hankook is expanding its World Rally Championship partnership through the 2027 Rally US, putting its Dynapro brand in the spotlight as the championship returns to the United States after nearly 40 years. * Hankook uses feedback from rally drivers and engineers to advance tire development, with lessons about wear patterns, compounds and durability helping inform its next-generation Dynapro tires. * WRC competitors have approximately 30 to 36 tires available per rally, with tire selection playing a critical role in race strategy. Embedded RFID tags help identify the tires used by each competitor and allow broadcasters to show viewers their tire choices. Hankook Tire is expanding its FIA World Rally Championship (WRC) partnership with its first title sponsorship of a WRC round, giving the tiremaker a domestic platform to showcase its tire technology and strengthen its brand presence in North America. The agreement, signed Nov. 3 during the 2026 SEMA Show in Las Vegas, gives Hankook naming rights to Rally US, which will officially be known as Hankook Rally US when the championship returns to the United States for the first time since 1988. The event will take place in Tennessee and Kentucky in August 2027. For Hankook, the event brings a global motorsports partnership closer to its North American operations and a key market for its SUV and light truck tires. "This truly is a global event," said Rob Williams, president of Hankook Tire America Corp., during an interview with Modern Tire Dealer at the Specialty Equipment Market Association (SEMA) Show. "We're really excited that we can extend it from a global event to a North American event as well." Hankook has served as the WRC's exclusive tire supplier since 2025, providing competition tires for the championship's various classes. The 2027 Rally US event will be the 11th round of the 15-round championship. The title sponsorship also expands Hankook's visibility beyond the competition itself, with branding planned across rally stages, the WRC Arena, fan zones and podium backdrops. Hankook says it intends to use that exposure to connect with motorsports fans, customers and business partners in North America. Williams said the partnership gives Hankook an opportunity to connect its motorsports involvement with the products dealers sell. "We want to make sure that they can see the brand front and center," Williams said. "They can see how the brand performs on a lot of these everyday-type driving conditions with some of the best drivers in the world." He said the connection is particularly relevant to the SUV and light truck market, where Hankook has been expanding its Dynapro product portfolio. "For us, it's a perfect marriage," Williams said, describing the opportunity to showcase tire performance in extreme conditions and connect that performance with everyday driving. From rally stages to the road. Unlike circuit racing, WRC competition takes place on closed public roads, where drivers encounter changing surfaces, temperatures and weather conditions. Marc de Jong, head of business development for WRC Promoter GmbH, said that variety makes rally racing a particularly demanding environment for tire development. "First of all, rally is all about real cars on real roads," de Jong said. Hankook develops seven different competition tires for conditions ranging from snow and ice in Sweden to hot pavement in Saudi Arabia and gravel roads in Chile. The ability to adapt to those environments is essential to competing in the championship. "The key to it is that versatility, being able to deal with anything that comes your way," de Jong said. Each competitor has approximately 30 to 36 tires available during a rally, depending on the length of the stages. Drivers must select between harder and softer compounds based on road surfaces, weather forecasts and anticipated driving conditions, making tire selection an important part of race strategy. The tires also contain radio-frequency identification (RFID) tags that allow broadcasters to show viewers which tires competitors have mounted, according to de Jong. That gives spectators a way to follow the tire choices drivers make as conditions change throughout the event. For a field of 40 to 50 cars, de Jong estimated that Hankook could bring 2,000 to 2,500 tires to an event to account for changing conditions and competitors' tire choices. Williams said Hankook's motorsports engineers work closely with WRC teams and drivers, collaborating with the company's research and development operations in Korea to develop tires capable of meeting the championship's varied demands. De Jong said that collaboration also gives Hankook access to feedback from some of the world's best rally drivers and the engineers, creating opportunities to evaluate tire performance under demanding conditions. Although the competition tires are purpose-built for rally racing and aren't sold through Hankook's consumer tire dealers, the engineering lessons extend beyond motorsports. Hankook says it uses driving data gathered through its involvement in more than 70 motorsports competitions worldwide to support research and development of high-performance tire technology. De Jong also described how a Hankook representative had presented findings about tire wear patterns and compounds gathered through rally competition that were being incorporated into the development of next-generation Dynapro tires to improve durability. "I think that's how motorsport's development contributes to everyday safety and performance," de Jong said. Bringing WRC to Tennessee. Hankook Rally US will mark the WRC's first U.S. appearance in 39 years, following the 1988 Olympus Rally in Washington State. Knoxville, Tenn., will serve as the event's headquarters and a ceremonial start planned for Nashville. The competition will cover gravel roads across more than 15 counties in Tennessee and Kentucky, including routes through the Appalachian Mountains and Cumberland Plateau. Matt Crews, president and CEO of Rally US, said the region's combination of automotive manufacturing, road networks and tourism infrastructure made it a strong candidate for the championship's U.S. return. Tennessee also provides a direct connection to Hankook, which maintains its U.S. headquarters in Nashville and operates a tire manufacturing plant in Clarksville. Crews said preparations for the event are already underway, with engineers evaluating roads and driving surfaces in eastern Tennessee and Kentucky. For WRC Promoter, the U.S. event also represents an opportunity to expand the championship's reach through its automotive manufacturing partners and international fan base. De Jong said working with manufacturers and sponsors such as Hankook will be important to the championship's success in the American market. Showcasing Dynapro at SEMA. Hankook is using the 2026 SEMA Show to connect its WRC involvement with its consumer tire portfolio. At booth No. 80021 in the Las Vegas Convention Center's Silver Lot, the company is displaying a WRC rally car equipped with Dynapro R213 gravel competition tires. The tire is engineered for demanding unpaved rally conditions, with an emphasis on grip, handling stability and durability. Hankook is also showcasing four consumer Dynapro tires: the mud-terrain Dynapro MT2, rugged-terrain Dynapro XT, all-terrain Dynapro AT2 Xtreme and highway-terrain Dynapro HT2. The display includes a TRAILFINDER Nissan Xterra equipped with Dynapro AT2 Xtreme tires and a Donut Media Baja Bug fitted with Dynapro MT2 tires, highlighting different applications within Hankook's SUV and light truck tire portfolio. For Hankook, the combination of rally competition and consumer tire displays reinforces a broader effort to demonstrate its engineering capabilities to North American dealers and consumers. With the WRC returning to the United States in 2027, the tiremaker will have another opportunity to make that connection on American roads. Managing editor. Sara Welch is Modern Tire Dealer's managing editor. She is an award-winning journalist who covered agriculture in Ohio, Pennsylvania and West Virginia for 10 years and sports for five years before coming to MTD. She can be reached at [email protected]. Watch the best in vehicle service & repair. Join over 167k other industry experts in subscribing
"Exemplary" rating for the Hankook Winter i*cept RS 3 in the Auto Bild winter tyre test for the compact class. * Premium winter tyre impressed with strong snow and wet handling performance * Top marks in aquaplaning evaluations, snow slalom and snow traction * Overall score of 1.4 and all tests in the green range Neu-Isenburg, Germany, 5 November 2026 - Premium tyre manufacturer Hankook achieved a strong result with the Winter i*cept RS 3 in the current Auto Bild winter tyre test (issue 44 dated 29th October 2026). In the popular 205/55 R 16 size used on many base versions in the compact class, the testers awarded the tyre an overall score of 1.4 and a rating of "Exemplary". This propelled it to second place out of the 14 winter tyres tested. Winter i*cept RS 3: Strong results on snow and in the wet Using a Volkswagen Golf as the test car, the Auto Bild test assessed each candidate's performance on snow, wet and dry surfaces, demonstrating their braking, handling and safety capabilities in varying conditions. The comprehensive test programme also included rolling resistance and drive-by noise. The Hankook Winter i*cept RS 3 stood out in particular in the aquaplaning in curves discipline with the best lateral acceleration value in the field, and similarly achieved the second-highest aquaplaning onset speed in the aquaplaning evaluation. This led the testers to refer to the tyre as an "aquaplaning expert", and they also mentioned the tyre's "fair price". The Hankook Winter i*cept RS 3 was in the top three when it came to snow traction and snow slalom too. Likewise, it delivered an impressive performance for braking on snow, with the test vehicle coming to a stop from 50 km/h (31 mph) after 24.1 metres. On a wet surface, the braking distance from 100 km/h (62 mph) was 47.4 metres. These results underline the tyre's balanced qualities in everyday winter driving on snow and in wet and dry conditions. Thoughtfully engineered tread design for a high level of safety on snow and ice Hallmarks of the Hankook Winter i*cept RS 3 include a generous shoulder zone for better traction and lateral guidance when cornering on snow. The inverse V-shaped tread and special 3D sipes ensure short braking distances on snow-covered roads. High tread rigidity enhances safety on icy roads. In addition, fine tread grooves on the blocks help to evacuate water quickly as well as to reduce the aquaplaning risk. * 22/10/2026 * Car / SUV One of four tyres awarded the "exemplary" rating Overall score of 1.4 in size 245/45 R19, with all 16 individual tests rated in the green zone Downloads.
Hankook Tyre UK brings its latest commercial tyre innovations to RTX Scotland 2026. * RTX Scotland returns to Glasgow's SEC on 18-19 November 2026, building on the success of its 2025 debut * Hankook Tyre UK will showcase its latest Hankook and Laufenn commercial vehicle tyre ranges on Stand B40 * More than 7,000 visitors, 80+ exhibitors, expert-led seminars and networking opportunities make RTX Scotland a must-attend event for the road transport industry Daventry, UK, 2 November 2026 - Following a successful debut in 2025, RTX Scotland returns to Glasgow's SEC on 18-19 November 2026, bringing the road transport industry together for two days of innovation, expertise and networking. Hankook Tyre UK will be exhibiting on Stand B40, showcasing its extensive portfolio of Hankook and Laufenn commercial vehicle tyres, designed to meet the evolving demands of today's transport operators. Building on the success of RTX's flagship Stoneleigh event and its Irish show, RTX Scotland completes a three-market line-up that brings the same truck-focused approach to audiences across the UK and Ireland. Bigger than last year, the Glasgow event will welcome more than 80 exhibitors, spanning major truck manufacturers, trailer producers, tyre specialists and workshop suppliers. With more than 7,000 visitors expected over the two days, attendees can explore the latest industry developments, take part in expert-led seminars, workshops and tech talks, and connect with key industry professionals. James Misselbrook, UK Truck & Bus National Sales Manager at Hankook Tyre UK, commented: "RTX Scotland provides an excellent opportunity to connect with fleets, operators and industry partners, and we're excited to be returning for a second year. The event comes at a significant time for Hankook, as we showcase some of the first 385/65R22.5 trailer tyres produced at our new European TBR manufacturing facility in Rácalmás, Hungary. This major investment underlines our long-term commitment to the European market and reinforces our ability to deliver innovative, high-performance tyre solutions that help fleets maximise efficiency and profitability." Innovative tyre solutions for every journey At the heart of Hankook's stand will be its SmartFlex range, developed to meet the demands of both regional and long-distance transport. The SmartFlex AL51, for steering and all-position applications, and DL51, for drive axles. Compared to their predecessors they deliver up to 20 per cent lower rolling resistance on long haul routes with consistent performance throughout the tyre's service life. For operators focused on regional haulage, the AH51 and DH51 deliver dependable grip and braking performance. Like Hankook's modern truck tyre range, these products can also be regrooved and retreaded, helping fleets maximise tyre life and cost efficiency. Hankook will also showcase its recently launched 315/80R22.5 Smart Work AM11+, engineered for on- and off-road applications. Designed for demanding front-steer operations, it provides reliable performance in stop-and-go conditions, supported by reinforced sidewalls for added protection in mixed-service environments. Joining it will be the Smart Work AM15+, an all-position tyre featuring wide tread blocks and deep grooves, with optimised shoulder blocks helping to minimise irregular wear and maintain traction across challenging surfaces. Completing the heavy-duty line-up, the SmartFlex TH31 all-season trailer tyre delivers dependable traction across a wide range of road and weather conditions. The SmartFlex TH51, developed for regional and long-distance transport, features Hankook's innovative Hidden Groove technology to help maintain grip throughout its service life. Compared with its predecessor, the new tyre is optimised for high mileage and low rolling resistance. Hankook will also present the Vantra ST AS2, an all-season van tyre with enhanced sidewall protection and a slim bead, designed to deliver reliable grip and driving comfort in changing weather conditions. Laufenn: practical performance and value Alongside Hankook, visitors can discover Laufenn, the company's associated brand, and its growing commercial vehicle tyre portfolio. The display will include the Laufenn365 initiative, the LR01 and LR02 for on- and off-road applications, and the LR53 drive tyre, also designed for mixed-service use. The X Fit Van 4S will complete the line-up, offering van operators year-round performance with a focus on mileage and safety. Drawing on Hankook's tyre development expertise, Laufenn delivers a compelling combination of value, performance and full retreadability, helping cost-conscious fleets manage operating costs and environmental impact without compromising on quality. With solutions spanning heavy-duty regional haulage, long-distance transport, mixed-service operations and light commercial vehicles, Hankook Tyre UK's presence at RTX Scotland will give visitors the opportunity to explore products tailored to their operational needs and connect directly with the team. * 22/09/2026 * Truck / Bus * Corporate Hankook Tyre UK confirms partnership with the 2026 Transport Association Conference Bringing together 65 family-run logistics companies and 5,700 vehicles Driving discussions on the future of commercial mobility Downloads.
Hankook Tire unleashes performance at SEMA with Dynapro lineup and WRC rally car. October 30, 2026 16:33 ET | Source: Hankook Tire Las Vegas, Nevada, Oct. 30, 2026 (GLOBE NEWSWIRE) - Hankook Tire will return to the 2026 SEMA Show, the premier annual event for aftermarket automotive manufacturers, taking place at the Las Vegas Convention Center from November 3 to 6, 2026. Hankook Tire will showcase a diverse lineup from Dynapro, its tire brand dedicated to SUVs and light trucks, alongside a rally car from the FIA World Rally Championship (WRC). At the 2026 SEMA Show, Hankook Tire will showcase four products from its Dynapro lineup, including the mud-terrain Dynapro MT2, rugged-terrain Dynapro XT, all-terrain Dynapro AT2 Xtreme, and highway-terrain Dynapro HT2. Together with customized off-road vehicles and a WRC rally car, the display will highlight Hankook Tire's engineering expertise across diverse driving environments. To demonstrate the versatility of its Dynapro lineup, Hankook Tire will present two customized vehicles: the TRAILFINDER Nissan Xterra, formerly known as Project X, equipped with Dynapro AT2 Xtreme tires, and the Donut Media Baja Bug fitted with Dynapro MT2 tires. These vehicles highlight the capabilities of Dynapro products across different off-road conditions, while strengthening the brand's connection with SUV and off-road enthusiast communities across North America. Donut Media hosts Justin Freeman and Adam Knapik will be at Hankook Tire's booth on Wednesday, November 4, from 11 AM to 4 PM, to engage with visitors and share their experiences with the Baja Bug build and NORA 500 event. Alongside its consumer tire lineup, Hankook Tire will display a WRC rally car equipped with Dynapro R213 competition tires. Engineered for demanding gravel rally conditions, the R213 delivers grip, handling stability, and durability on challenging unpaved surfaces. The display will highlight Hankook Tire's advanced engineering and specialized tire development capabilities in high-performance motorsports. "SEMA continues to provide an important opportunity for Hankook to connect with the automotive aftermarket and demonstrate our commitment to innovation and performance," said Aaron Hong, Vice President of Marketing, Hankook Tire America Corp. "From the technical demands of WRC competition to the diverse needs of SUV and light truck drivers, our Dynapro portfolio reflects the depth of our tire engineering expertise. We're excited to showcase our products alongside an impressive collection of vehicles that highlight our continued focus on performance, versatility, and engagement with the enthusiast community." Hankook Tire continues to strengthen its premium brand presence in North America through regular participation in major industry events, including SEMA and Overland Expo, North America's largest overlanding exhibition. Moving forward, the company will further enhance its competitiveness in the global SUV and light truck tire market by leveraging its advanced technologies and expertise gained from motorsports and other demanding driving environments. Visit Hankook Tire at Booth #80021 in the Silver Lot of the Las Vegas Convention Center during the 2026 SEMA Show, November 3-6, 2026. About Hankook Tire America Corp. Hankook Tire America Corp. is a growing leader in the U.S. tire market, leveraging investments in technology, manufacturing, and marketing to deliver high-quality, reliable products that are safer for consumers and the environment. Headquartered in Nashville, Tenn., Hankook Tire America Corp. markets and distributes a complete line of high-performance and ultra-high-performance passenger tires, light truck and SUV tires as well as medium truck and bus tires in the United States. Hankook Tire America Corp. is a subsidiary of Hankook Tire & Technology Co., Ltd., a Forbes Global 2000 company headquartered in Seoul, Korea. Account Director Taylor Vincent Brodeur Partners for Hankook Tire [email protected]
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Industries
Company Size
501-1,000
Company Stage
IPO
Headquarters
Seoul, South Korea
Founded
1941
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs