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HarrisX provides technology, analytics, and research to answer clients' questions through an agile, iterative process that blends syndicated and custom studies with industry expertise. It combines behavioral data with self-reported data and adds narrative context to help clients see connections through Connected Data Intelligence. Its offerings include large, long-running syndicated trackers in technology and telecom (originating from Nielsen in 2017), plus Mobile Insights Survey and Total Communications Survey, along with custom research projects. The goal is to help clients answer critical questions quickly with clear, narrative-driven insights and guidance.
Industries
Data & Analytics
Consulting
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
null
Founded
2005
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HarrisX and Allison Worldwide have released the Gen Alpha Household Influence Study, examining brand preferences among American families with teenagers aged 13-16. The study surveyed 1,500 respondents and found that 91% of parents say their Gen Alpha teens influence which brands they like. Meanwhile, 73% of Gen Alpha teens say their mother shapes their brand preferences — more than any influencer or social media platform. Gen Alpha teen girls exert particularly strong influence, initiating 67% of purchases parents make for them, compared to 59% in households with boys. Amazon emerged as the strongest brand overall, ranking first among teens and fourth among parents. Nike placed second, whilst McDonald's ranked third. The research forms the basis of a new Gen Alpha Household Intelligence Platform that measures brand performance across six audience segments. New waves of the study will be conducted quarterly.
Arabian Business: UAE public confidence high as 86% of residents plan to stay. UAE public confidence high as 86% of residents plan to stay despite regional tensions - report. "Public confidence in the UAE's stability and economic outlook remains firmly intact despite months of regional tensions, with the overwhelming majority of residents planning to remain in the country over the next year, according to a major new GCC-wide survey." - Arabian Business "The poll, conducted by strategy and communications firm Consulum in partnership with HarrisX, found that 86 per cent of respondents in the UAE, including expatriates, expect to stay in the country over the coming 12 months." - Arabian Business
HarrisX and 2WAY have launched "Capital Intel", an interactive polling programme combining overnight polling with real-time audience participation. The show will be hosted by Mark Penn, chairman and CEO of Stagwell, and Mark Halperin, founder of 2WAY. The programme will feature original overnight polling conducted by HarrisX, allowing audiences to question experts directly about poll results, methodology and the polling process. The format aims to make sophisticated polling data more transparent and accessible to general audiences. "Polling has long shaped how leaders understand the world and the decisions they make, but too often those insights exist behind closed doors," said Dritan Nesho, CEO of HarrisX. The partnership combines HarrisX's polling capabilities with 2WAY's interactive video platform to create what organisers describe as the most advanced participatory polling show format produced.
HarrisX and 2WAY have partnered to launch "Capital Intel", an interactive polling programme combining real-time audience participation with expert analysis. The venture is valued at $1.45 billion following a $120 million Series C funding round. Hosted by Mark Penn, Stagwell chairman and CEO, and Mark Halperin, 2WAY founder, the programme will feature original overnight polling conducted by HarrisX. Audiences can question pollsters directly about results and methodology. The franchise comprises three elements: short-form daily segments, monthly 45-minute broadcasts, and private briefings for journalists and policymakers. HarrisX will provide polling data whilst 2WAY handles production and platform distribution. The collaboration marks the first polling franchise designed specifically for interactive media, aiming to make public opinion research more transparent and accessible.
HarrisX and 2WAY launch "Capital Intel," a first-of-its-kind interactive polling program. March 30, 2026 9:45 AM Gift Article New partnership combines HarrisX industry-leading polling, expert analysis, and real-time audience participation powered by 2WAY to redefine how polling is delivered and understood NEW YORK CITY, NY / ACCESS Newswire / March 30, 2026 / 2WAY, the interactive live video platform devoted to unique conversations, unbiased discourse, open debate, authentic community, and HarrisX, one of the nation's most accurate pollsters and one of the most innovative and widely cited public opinion research firms, today announced a strategic partnership to launch "Capital Intel," a first-of-its-kind polling-driven content franchise designed to democratize access to data and reshape how audiences engage with public opinion. The programs will be hosted by Mark Penn, Chairman and CEO of Stagwell, serving as principal analyst, alongside Mark Halperin, Founder and Editor-in-Chief of 2WAY, who will serve as host and moderator. Together, they bring decades of experience at the intersection of polling, politics, media, and public discourse to this new format. It will also feature leading pollsters and experts from HarrisX and across public life. "Capital Intel" will employ original overnight polling conducted specifically for the program by HarrisX. For the first time, audience members will be able to ask questions about poll results, the polling process, and methodology, getting answers from experts who will demystify every element. "Polling is key to allowing audiences to understand the nuances within our contemporary politics, yet it remains largely inaccessible, mistrusted, or misunderstood by everyday audiences," said Mark Penn, Chairman and CEO of Stagwell. "What 'Capital Intel' introduces is a new model-combining sophisticated, high-frequency polling data with a modern, interactive format, making these insights more transparent and actionable than ever before." The collaboration brings together HarrisX's proprietary polling and analytics, Mark Penn's decades of experience as one of the most influential pollsters in modern politics, and 2WAY's interactive video platform and production capabilities, creating one of the most advanced, rapid-results, and participatory polling show formats ever produced. "Polling has long shaped how leaders understand the world and the decisions they make, but too often those insights exist behind closed doors or are slow to translate into clear and high-quality public information," said Dritan Nesho, CEO of HarrisX. "This partnership delivers sharper intelligence grounded in immediate, rigorous data that will help viewers understand not just what voters and decision-makers think, but also what it means and what comes next. The partnership also creates a new medium and advertising vehicle in Washington for policy shapers and decision-makers by making polling more actionable, trusted, and impactful in how decisions get made." "This is about opening up the black box of polling," said Mark Halperin, Founder and Editor-in-Chief of 2WAY. "For the first time, audiences won't just hear the results, they'll be part of the conversation, asking questions and sharing their live reactions to data and forming a community that shapes the dialogue around it." The "Capital Intel" franchise will consist of three core programming pillars: * Daily Capital Intel: Short-form, recurring segments integrated into 2WAY flagship programming, including "The Morning Meeting" and "2WAY Tonight," powered by HarrisX overnight polling and airing at least twice per week * Monthly Capital Intel: A 30-45 minute flagship broadcast anchored by Penn and Halperin, delivering in-depth analysis of the latest polling and major trends shaping politics, policy, and public opinion * Monthly Private Deep-Dive Briefings: Invite-only, high-production virtual sessions for journalists, business leaders, and policymakers, offering deeper insights and forward-looking analysis Together, these formats create a continuous and virtuous feedback loop between data, expert interpretation, and audience engagement, transforming polling from a static snapshot into a dynamic, participatory experience. HarrisX will provide the underlying polling data and analytics, including its widely followed national surveys and overnight polling capabilities, while 2WAY will power production, distribution, and real-time audience interaction through its platform. The launch of "Capital Intel" marks the first time a dedicated polling franchise has been built specifically for an interactive media environment, setting a new standard for how polling can inform, engage, and involve audiences in the national conversation. Programming details and premiere dates will be announced in the coming weeks. ABOUT HARRISX HarrisX, a Stagwell company, is a strategic research and advisory firm that delivers clear, data-driven answers to complex and pressing questions faced by corporate, political and government clients. Powered by proprietary technology and a campaign-style approach, we move fast, cut through the noise, and surface insights that drive real-world impact. With offices in the United States, Canada, the United Kingdom, Singapore and Australia, we advise Fortune 100 companies, public institutions, global leaders, NGOs, and philanthropic organizations. Named one of top and most accurate pollsters of the 2020 and 2024 U.S. presidential elections, HarrisX doesn't just deliver data - we deliver confident decisions. ABOUT 2WAY 2WAY is an interactive, live video platform devoted to unique conversations, unbiased discourse, and open debate. Our community of contributors engages in two-way conversations with users about today's events, politics, and significant issues, absent the one-sided partisanship and angry rhetoric that have come to dominate the discourse around current events on social media and cable news. 2WAY invites individuals of all backgrounds and viewpoints to join its growing community. Whether you are a seasoned political observer or simply someone looking to engage in thoughtful discussions about the issues that matter most, 2WAY provides a platform for meaningful dialogue. Join 2WAY and be a part of the conversation. MEDIA CONTACT:
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Industries
Data & Analytics
Consulting
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
null
Founded
2005
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