Hasbro raised its full-year outlook after third-quarter 2026 revenue grew 15% year over year, the company said on its earnings call on October 20, 2026. Wider trading card distribution and structural cost cuts are lifting profitability. Chief executive officer Christian Cocks said partnerships with popular entertainment franchises are drawing new players to Magic: The Gathering. Distribution to mass retailers and independent hobby shops has increased participation in store tournaments. Hasbro's asset-light licensing model, where partners fund manufacturing, generates nearly $700 million in annual revenue across consumer products, digital, and entertainment. Chief financial officer Gina Goetter said supply chain gains, lower distribution costs, and tighter spending offset higher input costs. She said 2026 is the peak investment year for digital gaming, so margins at Wizards of the Coast should keep expanding.

Hasbro raises annual revenue forecast on strong demand for digital games. Tuesday, 20 Oct 2026 | 6:46 PM MYT Oct 20 (Reuters) - Hasbro raised annual revenue forecast on Tuesday, betting on strong demand for its digital games, including "Magic: The Gathering", ahead of the crucial holiday season. The Play-Doh maker has posted consecutive gains in its digital gaming segment over the past seven quarters, while an increase in sales of collectibles linked to Marvel, K-Pop Demon Hunters and Transformers have boosted demand for traditional toys. Revenue in its Wizards of the Coast and Digital Gaming segment rose 31% during the third quarter, while consumer products segment was up 4% from a year ago. The company's shares were up 1% in premarket trading. The toymaker expects fiscal 2026 revenue to grow in the range of 7% to 9% on constant currency basis, compared with its prior forecast a 5% to 7% rise. Powered by: Hasbro has benefited from its investments in digital gaming, product innovation in key franchises and strategic partnerships, while rival Mattel has come under investor pressure to better monetize its intellectual property. Quarterly revenue of Hasbro stood at $1.60 billion, compared with analysts' average estimate of $1.48 billion, according to data compiled by LSEG. Its quarterly adjusted operating profit was up 52% at $541 million, including about $55 million of tariff refunds. (Reporting by Anuja Bharat Mistry in Bengaluru; Editing by Shilpi Majumdar) Is this article useful?