Hasbro's Sixth Wall Studio, Dynamic Creatures partner on interactive character robots. The collaboration brings licensed characters into physical guest experiences at theme parks, resorts, hotels, and other venues. Hasbro's Sixth Wall Studio is partnering with Dynamic Creatures to develop interactive robots that bring licensed characters into physical guest experiences. The collaboration will combine Sixth Wall's character technology with Dynamic Creatures' expressive, mobile robots to create encounters at theme parks, resorts, and other entertainment and hospitality venues. Through the partnership, Sixth Wall extends its CharacterOS platform and Behavioral Licensing framework into physical environments. The technology is designed to support how characters speak, behave, and remain consistent with their established personalities and stories. Dynamic Creatures' robots will give those characters a physical presence through movement, gestures, facial expressions, reactions, and conversation. "Bringing a character to life means preserving the personality, voice, and story that fans love while opening up new ways to interact," shares Roberta Thomson, CEO of Sixth Wall Studio. "Our partnership with Dynamic Creatures takes that ambition into the physical world. We envision characters that can share an adventure with you while feeling unmistakably authentic from the first hello." The companies envision interactions that can continue across multiple visits. For example, a character at a resort could welcome a guest, send them on a quest, and ask about the adventure during a later encounter. Both companies see potential applications at hotels, cruise ships, retail destinations, and other immersive environments. "For generations, people have formed powerful connections with fictional characters. Now those characters can share our physical world and respond to us as individuals," says Marc Theermann, Co-founder and CEO of Dynamic Creatures. "Sixth Wall brings the character intelligence and creative framework. We bring the physical expression and presence. Together, we want to make meeting a favorite character feel like the beginning of an ongoing relationship." Sixth Wall Studio launched in June 2026 as Hasbro's AI studio focused on authorized character experiences. Its CharacterOS platform supports its Behavioral Licensing framework, which is designed to give partners defined guardrails, commercial terms, and authorized character voices. Dynamic Creatures develops custom robots and character experiences using existing robotic platforms. The company is Boston Dynamics' official hospitality and entertainment partner. Its SnowJay robotics AI platform coordinates perception, movement, and behavior, bringing together conversation, memory, facial expression, and animatronics. Memory-enabled experiences will be developed around guest choice and clearly defined permissions, with deployment details determined for each venue and use case. Initial Sixth Wall applications will align with the studio's focus on audiences ages 13 and up. Katherine hill. Katherine is a writer and editor. She has more than a decade of experience crafting engaging content and managing editorial projects. She spends an inordinate amount of time looking for rare Care Bears and baseball jerseys online.

Hasbro's Sixth Wall Studio and Dynamic Creatures partner to develop robotic characters that greet and engage visitors at theme parks and resorts. Collaboration combines licensed characters and expressive robotics to create moments of wonder and ongoing guest experiences. BOSTON, Nov. 10, 2026 (GLOBE NEWSWIRE) - Dynamic Creatures and Sixth Wall Studio, a new AI studio launched by Hasbro in June 2026, today announced a partnership to bring Hasbro characters to life through interactive robots. The collaboration combines Sixth Wall's character authoring and alignment with Dynamic Creatures' mobile, expressive robots to develop characters that can greet guests, share an adventure and remember them when they return at theme parks, resorts and other entertainment and hospitality venues. Through the partnership, Sixth Wall Studio will extend its CharacterOS platform and Behavioral Licensing framework into physical experiences, supporting how characters speak, behave and remain true to their established personalities and stories. Dynamic Creatures' robots will give that intelligence a physical presence, connecting a character's conversation and personality with expressive movements, gazes, gestures, reactions and more. Together, the companies envision encounters that become part of a continuing story at entertainment and hospitality venues. A character at a resort could welcome a guest, send them on a quest and, during a later encounter, ask how the adventure went. "Bringing a character to life means preserving the personality, voice, and story that fans love while opening up new ways to interact," said Roberta Thomson, CEO of Sixth Wall Studio. "Our partnership with Dynamic Creatures takes that ambition into the physical world. We envision characters that can share an adventure with you while feeling unmistakably authentic from the first hello." Dynamic Creatures emerged from stealth in September 2026 and develops fully custom robots and character experiences built on existing robotic platforms. As Boston Dynamics' official hospitality and entertainment partner, the company combines advanced mobility with character design and real-time interaction for guest environments. Its SnowJay robotics AI platform coordinates perception, movement and behavior, bringing together conversation, memory, facial expression and animatronics. "For generations, people have formed powerful connections with fictional characters. Now those characters can share our physical world and respond to us as individuals," said Marc Theermann, co-founder and CEO of Dynamic Creatures. "Sixth Wall brings the character intelligence and creative framework. We bring the physical expression and presence. Together, we want to make meeting a favorite character feel like the beginning of an ongoing relationship." Beyond theme parks and resorts, the companies envision applications across hotels, cruise ships, retail destinations and other immersive environments. Memory-enabled experiences would be developed around guest choice and clearly defined permissions, with deployment details established for each venue and use case. Initial Sixth Wall applications would align with its focus on audiences ages 13 and older. About Sixth Wall Sixth Wall is Hasbro's AI studio building the next generation of authorized character experiences. Powered by CharacterOS, Sixth Wall is introducing Behavioral Licensing so partners can deploy iconic characters with defined guardrails, clear commercial terms, and authorized voice - starting with 13+ use cases. Learn more at sixthwallstudio.com. About Dynamic Creatures Dynamic Creatures designs and builds interactive character robots for some of the world's leading entertainment and hospitality brands. From fully custom creations to character-based extensions of advanced robotics platforms, its robots are built to engage, respond in real time, and create moments that are personal, attentive, and memorable. Each Dynamic Creature moves naturally, interacts with guests, and goes well beyond the limits of fixed animatronics, turning everyday encounters into moments of wonder. As Boston Dynamics' official entertainment and hospitality partner, Dynamic Creatures brings brand and character experiences into the physical world for hotels, resorts, attractions and entertainment venues worldwide. To learn more, visit https://www.dynamiccreatures.com/.

Exclusive: touching base with kidult suppliers and retailers. Published on: 9th November 2026 For the November Kidult Supplement, Toy World touched base with a host of suppliers and retailers about the category's potential. In its standalone Kidult Supplement, Toy World Mag touched base with major players in the category who told Toy World readers about the current state of the global kidult market, which IPs and franchises they're keeping an eye on and what they think is driving kidult demand. Contributors included Helena Stacey of Tomy; Michelle Lilley of MGA Entertainment; Roger Martin of Asmodee; Simon Owen of Scalextric; Andrew Hobbs of LA Brands; Ben Hogg of Simba Smoby; James Barrett of Peers Hardy; Laurence Carpenter of Iconic Cards; Alistair Brebner of The Hobby Company; Jake Moizer of Boxer Gifts; Ohad Lederman of PMI; James Luff of DKB Toys and Distribution; Felipe Noriega of YuMe Toys; Zoe Ryan of Fizz Creations; Jack Sturman of Bandai Namco; and Aaron King of A.B.Gee. Michelle Lilley, Managing Director at MGA Entertainment told readers about the wider interests that play into the success of the Kidult category: "The adult collector market continues to be a significant and fast-evolving part of the toy market, we've seen consumers demand beyond the traditional toy category with products that tap into their wider interests, such as nostalgia, pop culture and collectibles. At MGA, we've seen this reflected in the continued appeal of brands such as MGA's Miniverse and L.O.L Surprise!, where collecting, creativity and discovery come together to create experiences that resonate across different age groups." Zoe Ryan, Head of Marketing at Fizz Creations, outlined which IPs are most important for the company: "We are particularly interested in IP with a strong emotional connection and the flexibility to work across different play experiences. Pac-Man and Tetris continue to resonate across generations, while our forthcoming Hasbro Classic LCD games bring another kind of nostalgia through titles such as Monopoly, Connect 4 and Yahtzee." Meanwhile James Luff, Managing Director at DKB Toys and Distribution, told Toy World about the key trends that play into the Kidult category: "Blind-box and mystery collectibles remain important for repeat footfall and impulse purchases, driven by the excitement of unboxing. The market is shifting towards active fandom and self-gifting, or 'treat culture', with adults purchasing affordable rewards to decorate personal spaces, express identity and connect with favourite media."