The creator marketing company provides interactive resources, an exclusive breakfast, and 1,000 essentials kits at Cannes LionsNEW YORK and TORONTO, June 10, 2025 /PRNewswire/ -- #paid, a leading creator marketing platform, today unveiled its Creator Marketing Guide for Cannes Lions 2025. This comprehensive online resource helps creators and brands navigate the festival with a curated list of top sessions, networking opportunities, featured speakers, and on-the-ground activations focused on the creator economy."Cannes Lions is where creativity meets commerce, and we're here to ensure that creators and marketers find the most relevant sessions, networking opportunities, and partner activations," said Bryan Gold, CEO of #paid. "The guide highlights some of our favorite creator-focused moments to help attendees make the most of this massive event."Now live at hashtagpaid.com/cannes-guide , the Creator Marketing Guide features a curated list of creator-focused sessions, profiles of top creators attending Cannes, and an easy-to-browse map of key locations—including quiet zones where attendees can step back from the chaos and recharge.The company also announced an exclusive, invitation-only breakfast co-hosted with Michael Kassan's 3C Ventures at Lucia restaurant, within PLAGE 3CV. This closed-door gathering offers a rare opportunity to network with top creators, brand marketers, and some of the most influential voices in the industry.#paid has also partnered with a lineup of top brands—Vacation, LolaVie, Neuro, Jukebox, and others—to distribute must-have essentials kits. Their street team will be stationed along the Croisette, wearing #paid-branded smart backpacks that feature built-in lockers for easy access. With just a quick tap of a phone, attendees can unlock a locker and grab a kit.Throughout the week, #paid's creator marketing experts will join a wide range of industry leaders—including Corey Rados (Uber), Leticia Hirabayashi (Patreon), Meena Mutha (Discord), Chris Bellinger (PepsiCo), and many others—to discuss the future of the creator economy.Catch them at panels across the festival, and visit hashtagpaid.com/cannes-guide to access the guide and secure your essentials kit.About #paid#paid is a creator marketplace that connects vetted creators with the world's most recognizable brands, like McDonald's, Sephora, Samsung, and Disney

Now brands have access to popular YouTube creators without leaving the #paid platformNEW YORK and TORONTO, May 13, 2025 /PRNewswire/ -- #paid, a leading creator-marketing platform powering campaigns for top brands, today launched its long-awaited YouTube creator integration, allowing brands to run both organic and creator-led campaigns on YouTube through #paid. The feature leverages multiple video content formats, including YouTube Shorts, and both integrated and dedicated long-form videos, all without leaving the #paid dashboard."Brands love YouTube's evergreen discovery but have struggled to manage creators, organic content, and paid amplification in one place," said Jacqueline Tsekouras, VP of Strategy at #paid. "We've fused those pieces together so a how-to video that ranks in search, a trend-driven Short, and a paid TrueView flight can all run through a single contract and a single performance report."The integration gives brands the power to connect with customers across YouTube, whether they're watching short- or long-form content:YouTube Shorts for rapid reach – Punchy vertical, trend-driven clips that spark awareness and engagement.– Punchy vertical, trend-driven clips that spark awareness and engagement. Integrated long-form segments – Mid-roll brand call-outs within creator tutorials, reviews, podcasts, and other longer videos.– Mid-roll brand call-outs within creator tutorials, reviews, podcasts, and other longer videos. Dedicated long-form videos – Full-length, brand-exclusive content ideal for storytelling, product deep dives, and evergreen SEO with calls-to-action.With #paid's powerful tools, brands can also boost top-performing videos through YouTube ads while tracking conversions, watch time, click-through, and conversion data. With over two billion monthly users, YouTube provides immediate access to Gen Z and Millennials through the content they already know and love."Creators drive some of the most trusted and searched-for content on across all video platforms, including YouTube," said Ashley Riske, Head of Partnerships at #paid

An article by Irina Tatarinova, Brand Director at FlowwowFrom Instagram-driven shopping to WhatsApp business groups, businesses are redefining how consumers interact, shop, and stay loyal, building communities. The studies show that 70.4% of brands are running communities to directly speak with their customers. Therefore, brands are entering the era of community commerce, a predicted $6.2 trillion market by 2030 that combines social engagement with e-commerce. This article explores how brands across MENA are already successfully leveraging community-driven commerce and provides actionable strategies for businesses looking to tap into this growing movement.User-Generated Content: How to Convert Your Customers Into Brand AmbassadorsResearch shows that creator content is found to be twice as credible and relatable as branded content, with the creators' authenticity and relatability having a positive impact on content recall. For instance, 81% of consumers say they trust user-generated videos more than professionally created brand content or influencer marketing, and 85% think they rely on UGC videos before making a purchase. Users trust recommendations from other users, which is why it's important to inspire customers to share genuine recommendations and reviews, turning them into brand ambassadors Thus, brands can encourage customer engagement in the shopping process and pay attention to social media mentions and posts about their brand. When you acknowledge and support this organic interaction, your audience will appreciate it and keeps coming back