#paid recognized for Best Use of AI in Influencer Marketing at the 2026 Global Influencer Marketing Awards. October 14, 2026 8:32 AM Gift Article Through its innovative work with Virgin Voyages' Creator Voyage Campaign, #paid won a Silver Award for its AI-powered monitoring system, measurement tools, and platform insights. NEW YORK, NY / ACCESS Newswire / October 14, 2026 / #paid, the leading creator infrastructure for enterprise consumer brands, today announced it has won Silver in the 'Best Use of AI in Influencer Marketing' category at the 2026 Global Influencer Marketing Awards (GIMA), for its innovative work on the Virgin Voyages' Creator Voyage Campaign. In April of 2026, in partnership with TikTok, Virgin Voyages partnered with #paid to make cruise travel feel like a live cultural moment rather than a traditional travel category. Together, they activated a curated roster of creators across four social platforms in real time, one of operational feasibility at a scale the industry had not previously attempted. #paid met Virgin Voyages' unique campaign needs by designing and deploying a unified AI-powered monitoring and measurement tool purpose-built for the scale and speed the program demanded. The result was real-time performance visibility at a level not previously achieved, crossing 1M views within 36 hours, with per-creator, per-platform reporting live throughout the voyage. "We're incredibly proud of the work our team has done with Virgin Voyages, and this recognition from GIMA reinforces the innovation we're pioneering throughout the creator ecosystem," said Dave Hampton, CTO of #paid. "Our company looks forward to continuously redefining how brands and creators collaborate through real-time, data-driven measurement." #paid's system ingested and categorized 6,500+ posts from 1,000+ monitored accounts during the voyage. With their oversight, every post was evaluated against brief alignment and tagged against a structured content taxonomy for theme-level performance analysis, all running simultaneously. GIMA, run by Hello Partner, features an independent panel of judges who score every entry to recognize the best influencer campaigns, talent, and innovation in the industry. The Best Use of AI in Influencer Marketing category awards strategic AI use in measurement while maintaining authenticity and delivering measurable impact. Now in its eighth year, GIMA is the global benchmark for creator-led marketing excellence, and #paid's Silver placement reflects work judged among the strongest in its category. Media Contact: About #paid #paid is creator infrastructure for enterprise consumer brands. Most brands run creator marketing as one-off campaigns across disconnected vendors and tools, so every campaign starts from zero. #paid brings the network, workflows, and data together with its technology and team of creative, media, and measurement experts-so creator relationships, data, and insights carry forward and every campaign builds on the last. Brands like Coca-Cola and Virgin Voyages run their creator programs on #paid, which has been named Overall Creator Marketing Company of the Year at the MarTech Awards, Creator Marketing Platform of the Year by Adweek, and a silver winner for Best Use of AI at the Global Influencer Marketing Awards. The company has offices in Toronto, New York, Los Angeles, Chicago, and Miami. For more information, visit hashtagpaid.com.

#paid, a creator infrastructure platform for enterprise consumer brands, has appointed Dave Hampton as its first Chief Technology Officer. Hampton brings over a decade of experience in influencer marketing technology, dating back to 2013. In his new role, Hampton will develop AI applications for creator marketing, enhance the measurement suite, and deliver deeper insights for clients. He will leverage #paid's decade of campaign data to build technology that provides actionable intelligence for brands and creators. The appointment strengthens #paid's leadership as brands increasingly shift budgets toward creator programmes. Hampton's expertise spans application development, security, compliance, and DevOps. #paid works with brands including Coca-Cola and Virgin Voyages, providing integrated networks, workflows, and data for creator campaigns.

The creator marketing company provides interactive resources, an exclusive breakfast, and 1,000 essentials kits at Cannes LionsNEW YORK and TORONTO, June 10, 2025 /PRNewswire/ -- #paid, a leading creator marketing platform, today unveiled its Creator Marketing Guide for Cannes Lions 2025. This comprehensive online resource helps creators and brands navigate the festival with a curated list of top sessions, networking opportunities, featured speakers, and on-the-ground activations focused on the creator economy."Cannes Lions is where creativity meets commerce, and we're here to ensure that creators and marketers find the most relevant sessions, networking opportunities, and partner activations," said Bryan Gold, CEO of #paid. "The guide highlights some of our favorite creator-focused moments to help attendees make the most of this massive event."Now live at hashtagpaid.com/cannes-guide , the Creator Marketing Guide features a curated list of creator-focused sessions, profiles of top creators attending Cannes, and an easy-to-browse map of key locations—including quiet zones where attendees can step back from the chaos and recharge.The company also announced an exclusive, invitation-only breakfast co-hosted with Michael Kassan's 3C Ventures at Lucia restaurant, within PLAGE 3CV. This closed-door gathering offers a rare opportunity to network with top creators, brand marketers, and some of the most influential voices in the industry.#paid has also partnered with a lineup of top brands—Vacation, LolaVie, Neuro, Jukebox, and others—to distribute must-have essentials kits. Their street team will be stationed along the Croisette, wearing #paid-branded smart backpacks that feature built-in lockers for easy access. With just a quick tap of a phone, attendees can unlock a locker and grab a kit.Throughout the week, #paid's creator marketing experts will join a wide range of industry leaders—including Corey Rados (Uber), Leticia Hirabayashi (Patreon), Meena Mutha (Discord), Chris Bellinger (PepsiCo), and many others—to discuss the future of the creator economy.Catch them at panels across the festival, and visit hashtagpaid.com/cannes-guide to access the guide and secure your essentials kit.About #paid#paid is a creator marketplace that connects vetted creators with the world's most recognizable brands, like McDonald's, Sephora, Samsung, and Disney