Overview
Head Digital Works builds and operates online skill-based gaming platforms in India, hosting brands like A23 Rummy, A23 Poker, and Adda52 to serve millions of users. It provides digital games and related experiences for online gaming enthusiasts, focusing on skill-based card and table games. The product works through standalone apps and websites where players sign up, deposit funds, and engage in real-time online multiplayer games, with game logic, matchmaking, score tracking, and payment processing handled by the platform. The company differentiates itself from competitors through a long-standing presence in the Indian online gaming space (over 19 years) and a portfolio of multiple verticals that cater to different skill-based games, reaching a large user base of more than 80 million players. Its goal is to be India's leading platform for online skill gaming by offering diverse, trusted gaming experiences and growing its community across its brand ecosystems.
Work here?Claim your company
Simplify's take
What believers are saying
- The Adda52 acquisition added poker depth for a combined A23-Adda52 customer base.
- Head Digital Works appointed Sneha Shenoi as Vice President, Legal Affairs, in 2025.
- The company sued Karnataka High Court first, signaling aggressive regulatory defense.
What critics are saying
- India's 1 May 2026 online gaming ban makes A23's business illegal.
- Clairvest wrote off Head Digital Works in Q2 FY26 after the ban.
- The company filed review petitions after the 27 May 2026 GST ruling.
What makes Head Digital Works unique
- A23 paired rummy and poker under one brand before the 2026 ban.
- The Adda52 merger would have created India's broadest skill-gaming poker-rummy platform.
- Head Digital Works built scale with 60 million registered users and Shah Rukh Khan campaigns.
Help us improve and share your feedback! Did you find this helpful?