Headlight Labs

Headlight Labs

Full-funnel media management and analytics

Overview

Headlight Labs provides growth marketing for disruptive consumer brands, combining full-funnel media management, in-house creative production, and integrated analytics in a privacy-first framework. It runs paid and organic media across the funnel and uses data-driven insights to optimize campaigns while protecting user privacy. It differentiates by offering a one-stop in-house solution focused on privacy and a track record of over $1B in revenue since 2018 for consumer tech, mobile apps, and DTC brands. Its goal is to help breakthrough growth by delivering scalable, measurable marketing outcomes that expand revenue and reach.

About Headlight Labs

Simplify's Rating
Why Headlight Labs is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

San Francisco, California

Founded

2018

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Simplify's Take

What believers are saying

  • Headlight still runs active locations in 2026, including San Diego, Austin, and Vancouver.
  • Its February 2024 $18 million round funds expansion and clinician hiring.
  • Spravato monotherapy approval in January 2025 widens Headlight's treatment mix and referral opportunities.

What critics are saying

  • Limited to Alaska, California, Colorado, Oregon, Texas, and Washington constrains growth.
  • Patient acquisition costs in mental healthcare stay brutal against BetterHelp, Talkspace, and local clinics.
  • If payers squeeze reimbursement, Headlight's in-network model loses margin fast.

What makes Headlight Labs unique

  • Headlight combines in-person and virtual therapy across six U.S. states.
  • Geoff Swindle, ex-PillPack and Amazon Pharmacy, brings operator discipline to healthcare.
  • Headlight offers in-network, credentialed care with therapists, counselors, and psychiatrists.

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Benefits

Health Insurance

Vision Insurance

Dental Insurance

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

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