HHealf is a UK-based online retailer focused on healthy living and sustainable self-care, offering a curated range of products across Eat, Move, Mind, and Sleep. Its items—yoga mats, meditation cushions, aromatherapy sleep aids, and dietary supplements—are selected based on community testing and recommendations and sold through e-commerce, with perks like early access to new brands and exclusive giveaways. The company distinguishes itself with community-backed product curation, a four-area health framework, sustainability, and wellness workshops that engage customers. Its goal is to help people improve overall well-being by providing high-quality, sustainable products and a space for learning and community support, while driving loyalty and repeat purchases.
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Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
2020
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SEMCAP backs Healf as wellness platform expands abroad. PHILADELPHIA, PA - SEMCAP Beauty & Wellness has led a minority investment in Healf, backing the British wellbeing platform after it surpassed £100 million in annualized revenue as the company expands beyond its home market and develops its personalization technology. Discover more Traffic & Route Planners Local News Newspapers The size and financial terms of the investment were not disclosed. The financing also included Pentland Ventures, Ami Capital, IRIS, Active Partners, Sequel and Dara5, along with individual investors including Claudia Schiffer and Natalia Vodianova Arnault. More than 40 professional athletes participated, including Reece James and Trevoh Chalobah, according to SEMCAP. Founded in 2020, Healf operates a consumer platform combining wellness products with blood biomarker testing, wearable technology, practitioner guidance and customer data. The company organizes its offering around nutrition, physical activity, mental wellbeing and sleep. Healf has grown to more than £100 million in annualized revenue with fewer than 100 employees, according to SEMCAP. The company was also ranked as Europe's fastest-growing company in the Financial Times' FT1000 ranking. The investment will fund further development of Healf's personalization platform and international expansion. Healf recently entered Germany, its first market outside the UK. "Wellness has a decision problem, not a product problem," Healf co-founder and Chief Executive Officer Lestat McCree said. "There's more noise, more opinions and more options than any one person can ever hope to make sense of." The transaction gives SEMCAP exposure to a consumer-wellness business seeking to differentiate itself through personalized recommendations and health data rather than product selection alone. "The team has built a trusted consumer platform with a clear vision for where personalized wellbeing is heading," Vasiliki Petrou, managing partner of SEMCAP Beauty & Wellness, said. SEMCAP is positioning the investment around increasing consumer demand for more individualized health and wellness guidance as technology, diagnostics and traditional consumer products converge. Healf plans to use the new capital to continue that strategy while extending its geographic reach. Support the local news that supports Chester County. MyChesCo delivers reliable, fact-based reporting and essential community resources - free for everyone. If you value that, click here to become a patron today. Discover more Travel Guides & Travelogues Geographic Reference Demographics
Healf raises funding. August 31, 2026 Healf, a London, UK-based provider of a personalized wellbeing platform for consumers to make informed decisions about their health and long-term wellbeing, raised an undisclosed amount of funding. Backers included SEMCAP Beauty & Wellness (lead), Pentland Ventures, part of Pentland Group, Ami Capital, IRIS, Active Partners, Sequel, Dara5, Claudia Schiffer, Natalia Vodianova Arnault and athletes including Reece James and Trevoh Chalobah. The investment will support Healf's next phase of growth, including continued platform development and international expansion, following its recent launch in Germany, its first market outside the UK. Founded in 2020 by Lestat McCree, CEO, Healf is a wellbeing platform that combines expert curation, blood biomarkers, wearable technology, practitioner guidance and customer data to allow people to discover what works for their own biology and lifestyle. The company has surpassed £100 million in annualized revenue with a team of fewer than 100 people. Don't just read the news. Own the data. Stop manually tracking deals. Access this round and over 100 others this week - in our structured Master Database (XML) + Weekly Intelligence PDF. [Access FinSMEs Intelligence Hub] 31/08/2026
SEMCAP Beauty & Wellness leads investment in Healf, the personalized wellbeing platform helping consumers make more confident decisions about their...
SEMCAP Beauty & Wellness leads funding round for Healf. * 1 hr ago * SEMCAP Beauty & Wellness leads investment in Healf, the personalized wellbeing platform helping consumers make more confident decisions about their health. * Healf combines expert curation, diagnostics, wearable technology and personalized recommendations to help people understand what works for their own biology and lifestyle. * The investment will support Healf's next phase of growth, including continued platform development and international expansion. PHILADELPHIA and LONDON, Aug. 31, 2026 (GLOBE NEWSWIRE) - SEMCAP Beauty & Wellness today announced a minority investment in Healf, the personalized wellbeing platform helping consumers make more informed decisions about their health and long-term wellbeing. Founded in 2020, Healf has rapidly become one of the UK's most trusted wellbeing platforms. Built around the Four Pillars(TM) of Wellbeing: Eat, Move, Mind and Sleep, Healf combines expert curation, blood biomarkers, wearable technology, practitioner guidance and customer data to help people discover what works for their own biology and lifestyle. The company has surpassed £100 million in annualized revenue with a team of fewer than 100 people and was recently named the fastest-growing company in Europe in the Financial Times' FT1000 rankings. For SEMCAP Beauty & Wellness, Healf reflects a clear shift in the consumer landscape. People are not simply looking for more wellness products; they are looking for trusted, personalized and intelligent ways to understand what is right for them. Healf's combination of brand trust, technology, data and expert guidance aligns closely with SEMCAP Beauty & Wellness' focus on backing high-growth businesses shaping the future of beauty, health and wellbeing. Vasiliki Petrou, Managing Partner of SEMCAP Beauty & Wellness, said: "The team has built a trusted consumer platform with a clear vision for where personalized wellbeing is heading. They combine strong execution with a deep understanding of the consumer, and that's exactly the kind of high-growth platform we're looking to partner with at SEMCAP Beauty & Wellness." The investment will support Healf's next phase of growth, including the continued development of its personalization platform and international expansion following its recent launch in Germany, its first market outside the UK. Lestat McCree, Co-Founder and CEO of Healf, said: "Wellness has a decision problem, not a product problem. There's more noise, more opinions and more options than any one person can ever hope to make sense of, which makes finding what works for your own wellbeing more challenging than ever. This investment allows us to build on the trust we've already earned and continue developing a more personalized approach that helps people make better decisions about their health." The investment includes participation from Pentland Ventures, part of Pentland Group, Ami Capital, IRIS, Active Partners, Sequel, Dara5, Claudia Schiffer, Natalia Vodianova Arnault and more than 40 high-performing athletes including Reece James and Trevoh Chalobah. The investment builds on SEMCAP Beauty & Wellness' commitment to partnering with ambitious teams building trusted, high-growth consumer platforms at the intersection of beauty, wellness, health and technology. About SEMCAP Beauty & Wellness SEMCAP Beauty & Wellness partners with high-growth businesses shaping the future of beauty, health and wellbeing. The platform backs brands with strong consumer trust, differentiated positioning and the potential to scale with clarity, discipline and long-term value. About Healf Healf is the personalized wellbeing platform that combines expert curation with data to help people discover what works for their own biology and lifestyle. Through a combination of practitioner expertise, diagnostics, wearable technology and personalized recommendations, Healf empowers consumers to make more informed decisions about their long-term wellbeing. In 2026, Healf was named the fastest-growing company in Europe in the Financial Times' FT1000 rankings. Media Contacts: SEMCAP Beauty & Wellness Michelle Musburger Daniel Teweles Head of Communications This release is provided for informational purposes only, and does not constitute investment advice, a recommendation or an offer or solicitation to purchase or sell any securities to any person in any jurisdiction in which an offer, solicitation, purchase or sale would be unlawful under the securities laws of such jurisdiction. This material may contain estimates and forward-looking statements, which may include forecasts and do not represent a guarantee of future performance. This information is not intended to be complete or exhaustive and no representations or warranties, either express or implied, are made regarding the accuracy or completeness of the information contained herein. The views expressed are as of August 31, 2026 and are subject to change without notice. Reliance upon information in this material is at the sole discretion of the reader. Investing involves significant risks.
Private equity firm Semcap has made a minority investment in UK wellness e-tailer Healf. Financial terms were not disclosed. Founded in 2020 by brothers Lestat McCree and Max Clarke, Healf sells wellness products including supplements, beauty items and wearables. It also offers home blood-testing kits through its Healf Zone service, providing customers with bespoke guidance based on test results. The company will use the funds to expand Healf Zone and grow internationally, having launched in Germany in July. Healf previously raised £5.5 million from investors including Iris Ventures and JamJar. Vasiliki Petrou, managing partner of Semcap's beauty and wellness division and former head of Unilever Prestige, led the investment. In March, the Financial Times ranked Healf as Europe's fastest-growing business.
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Industries
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
2020
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