Meet Troy Brice: A Q&A with Health Advocate's new Chief Operations Officer. Health Advocate is pleased to welcome Troy Brice to Health Advocate as its new Chief Operations Officer (COO). Troy brings more than 20 years of executive leadership experience across several industries, including healthcare and technology. Throughout his career, he has helped organizations operate more effectively while improving the customer experience and adapting to change. Most recently, he served as SVP and Chief Customer Experience Officer at UCare, where he oversaw the organization's service operations during a digital transformation. He previously held leadership roles with Centene, CVS/Aetna, The Home Depot, and Verizon Wireless. As Troy settles into his new role, Health Advocate sat down with him to discuss the experiences that shaped his leadership, how strong operations support better experiences, and what he sees ahead for Health Advocate. You've spent more than 20 years leading operations and customer experience. What experiences have most shaped your approach to leadership? Throughout my career, I've learned that great leadership starts with putting people - both the people Health Advocate serve and the people doing the work - at the center of all Health Advocate do. Some of the experiences that shaped me the most came during periods of significant change and growth. They taught me the value of staying close to the people affected by those changes and offering clarity when the path forward feels complicated. I've also seen firsthand that operational performance and culture go hand in hand. Teams deliver their best work when they feel empowered and understand how their contributions support a larger purpose. My role is to create that clarity, remove obstacles, and make improvement part of how Health Advocate work every day. As you step into the COO role, what excites you most about Health Advocate and the opportunities ahead? What excites me most is the opportunity to make healthcare easier and more human at a time when navigating the system can feel incredibly complicated. What stands out about Health Advocate is how purpose, expertise, and technology come together through people who truly care about helping members. I'm excited to continue building on that momentum to make navigating healthcare even easier and more personal for its members. There's a real opportunity to expand what Health Advocate already does well while continuing to evolve. Consistently seeking out opportunities to strengthen its operations, supported by technology and informed by data, help its people make sound decisions that improve outcomes for members and deliver even more value to clients. What role does operational excellence play in consistently delivering a positive experience for members and clients? Operational excellence is what turns a great customer promise into a great experience. For members, it means getting the right help at the right time without added friction. For clients, it means knowing they can count on Health Advocate to respond and provide the support their employees need. To me, operational excellence is about much more than just efficiency. It starts with designing around the customer and giving its people the tools they need to support its clients and members. Data helps Health Advocate see where Health Advocate can improve the experience. When those elements work together, the result feels consistent and personal, while simultaneously delivering more value to members and clients. Health Advocate's experts are a key part of what sets Health Advocate apart. What stands out to you about the role they play in supporting members? What stands out to me is the combination of expertise and empathy its people bring to every interaction. Healthcare is deeply personal. Members often reach out to Health Advocate at a difficult moment, when they may not know where to turn. Its experts offer clarity and compassion during tough situations to help make the next step feel manageable. Technology can make healthcare navigation faster and easier, but there are moments when people need someone who will listen, understand their situation, and advocate for them. Its experts demonstrate the value of the human touch in its members' experiences, and I see them as one of Health Advocate's most powerful differentiators. As healthcare continues to evolve and Health Advocate enters its next phase of growth, what are you most excited about as Health Advocate continue to innovate and put the member experience first? Healthcare keeps getting more complex, even as people expect the experience to feel simple and intuitive. That gives Health Advocate an important opportunity to combine the best of what has made Health Advocate successful with new ways of serving members. Used thoughtfully, AI and other technologies can help Health Advocate understand what members need sooner and guide them to the right support. The key is doing that without losing the human expertise and compassion that set Health Advocate apart. For me, the next phase is about taking a strong experience and extending its impact. That starts with keeping members at the center and supporting its teams as they find thoughtful ways to improve. By staying focused on that purpose, Health Advocate can make an even greater difference for the members and employers Health Advocate serve.

Health Advocate appoints Kathy Richardson as President. Seasoned healthcare and technology executive to lead next phase of growth and innovation BLUE BELL, Pa. - Health Advocate, a leading provider of whole-person health and well-being solutions, today announced the appointment of Kathy Richardson as President. Richardson will oversee operations and help drive the company's continued growth, innovation, and client impact. Richardson brings more than 30 years of executive leadership experience across healthcare and technology, with a proven track record of accelerating performance, leading transformation, and building high-performing teams. She previously served as Head of Transformation and Vice President, Client Success at Health Advocate, where she played a key role in advancing strategic initiatives and enhancing the client and member experience. "Kathy is an exceptional leader with deep expertise in operational excellence and transformation," said Jeff Cordell, CEO of Health Advocate. "Her ability to align strategy with execution, combined with her passion for improving the healthcare experience, makes her the ideal leader to guide Health Advocate into its next chapter." Richardson's appointment comes at a pivotal time for Health Advocate, as the company continues to expand its leadership in delivering integrated, whole-person health and well-being solutions. Recent innovations include the launch of Embody, a next-generation platform that combines digital engagement with expert support, and Care Connect, a proprietary solution designed to streamline connections between members and providers for a seamless care experience. These advancements reflect Health Advocate's ongoing commitment to redefining how individuals engage with their health by combining compassionate human expertise with data analytics and AI-driven insights to deliver more personalized, proactive support. "I'm honored to step into the role of President at Health Advocate," said Richardson. "We are at an exciting moment in our evolution, with innovations transforming how we support our members and clients. I look forward to building on this momentum with our talented team to continue delivering meaningful impact, improving outcomes, and making healthcare easier for the millions we serve." In conjunction with this appointment, Jeff Cordell will continue in his role as CEO of Health Advocate while also serving as CEO of ZP Better Together, a Teleperformance company dedicated to advancing communication access for the Deaf and hard-of-hearing community. Richardson holds an MBA from the Daniels School of Business at the University of Denver and a BBA with a minor in Economics from Pacific Lutheran University. About Health Advocate Health Advocate Inc. care for its members in all ways. Always. Health Advocate offers an innovative whole-person health and well-being experience designed to help people navigate the healthcare system while reducing confusion and point solution fatigue. This unique approach helps its millions of members and their employers achieve better health, lower costs, and create a culture of health and well-being where everyone thrives, no matter what challenges they may be facing. Its team of compassionate, knowledgeable Personal Health Advocates provides personalized and HIPAA-compliant concierge support, backed by powerful predictive data analytics and a proprietary technology platform, to educate, engage and advocate for its members and help guide them toward better health.