Overview

HRW is a global market research agency focused on healthcare and pharmaceuticals, providing tailored qualitative and quantitative studies across the product lifecycle for drugs, medical devices, diagnostics, OTC, and personal care. It partners with clients on a project basis to deliver insights through mixed-method research, enhanced by HRW Shift, its behavioral-science division, and supported by data science and AI for deeper analysis. It differentiates itself through deep behavioral science capabilities, dedicated therapeutic-area teams (HRW OR:BIT for oncology, HRW Synapse for neuroscience, HRW Boost for vaccines), and a global, lifecycle-oriented approach. Its goal is to help life-science clients understand markets, guide strategic decisions, optimize launches, and track performance to improve patient outcomes and business success.