Heap

Heap

Product analytics SaaS for user journeys

Overview

Heap is a product analytics platform that helps businesses understand how users interact with their products. It automatically captures nearly all user events and interactions, allowing teams to analyze the customer journey from first touch to final conversion without manual event tagging. The product offers features such as event tracking, user segmentation, funnel analysis, and retention tracking, all accessible through a SaaS platform with dashboards and reports. Heap differentiates itself by providing comprehensive, automatic data collection that reduces the need for instrumenting each event manually, enabling faster, data-driven decision making. The company serves both startups and large enterprises across various industries, aiming to help organizations optimize product experiences, improve user engagement, and drive growth through data insights.

YC Company
Significant Headcount Growth

About Heap

Simplify's Rating
Why Heap is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

51-200

Company Stage

Series D

Total Funding

$205.1M

Headquarters

San Francisco, California

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Contentsquare acquisition in December 2023 boosts R&D with 700-person team.
  • Auryc integration by summer 2023 adds Voice of Customer capabilities.
  • Over 10,000 customers enable cross-selling in enterprise accounts.

What critics are saying

  • Contentsquare integration causes 25-40% churn to Amplitude in 6-12 months.
  • Competitors replicate no-code tracking, commoditizing Heap in 12-24 months.
  • Privacy laws like GDPR block auto-capture, requiring overhauls in 6-18 months.

What makes Heap unique

  • Heap automates event tracking without manual tagging or code.
  • Retroactive analysis enables insights on any past user interaction.
  • Session replay integrates quantitative and qualitative user data.

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Funding

Total Funding

$205.1M

Above

Industry Average

Funded Over

6 Rounds

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$100M
Affirm
$110M
Heap

Benefits

Virtual-first lifestyle sipend

Home office stipend

Medical, dental, & vision insurance

Retirement plan

Unlimited vacation

Professional development

Treat Yo Self DAy

Parental leave

Mental escape days

Growth & Insights and Company News

Headcount

6 month growth

22%

1 year growth

22%

2 year growth

22%
Tech.eu
Apr 8th, 2024
Meet France'S Software Giants

1. ContentsquareFollowing its $400M Series F fundraise in 2022, things never seem to go quiet for Contentsquare. Founded in Paris, the UX software and analytics vendor has raised $1.4B in investment funding and boasts an R&D team of over 700 people. Their acquisition of Heap in December 2023 aims to broaden analytics stored by increasing capacity to monitor customers on the platform.2. MiraklThe Paris-based SaaS generated over $150 ARR in 2023. Mirakl provides provide online marketplace software to retailers, manufacturers and wholesalers and seem healthy as ever following a grant of €100 million revolving credit last August.3

Heap
Jan 2nd, 2024
Building a Retention Strategy, Part 2: Connecting Activities to Revenue with a Metrics Tree

In Part 1, Heap, Inc. showed you how to establish your Active Usage Metrics in order to figure out which actions, behaviors, and events in your product equate to value for your business.

Heap
Dec 20th, 2023
How we created a New User Email Nurture that lifted our retention rate

How Heap, Inc. created a New User Email Nurture that lifted its retention rate.

Yahoo Finance
Nov 16th, 2023
Heap Announces New Features to Swiftly Reveal Valuable Product Insights

SAN FRANCISCO, November 16, 2023 --( BUSINESS WIRE )-- Heap, the leading digital insights provider, today introduced new features that guide users to actionable insights with out-of-the-box dashboards.

Heap
Oct 17th, 2023
Heap Digital Insights Report Reveals Data Stack Challenges and Global Data Regulations Top Concerns for Organizations

San Francisco, October 17, 2023 - Heap, the leading digital insights platform, today announced its 2023 " Data Decoded: The Heap Digital Insights Report " survey results.

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