2024 Social Selling Content Study by Hearsay Systems highlights the latest trends in social media engagement across the financial services industry (Graphic: Business Wire)2024 Social Selling Content Study by Hearsay Systems highlights the latest trends in social media engagement across the financial services industry (Graphic: Business Wire)SAN FRANCISCO--(BUSINESS WIRE)--Hearsay Systems, the trusted global leader in digital client engagement for the financial services industry, today announced the findings of its 2024 Social Selling Content Study. Now in its seventh year, Hearsay’s 2024 Financial Services Social Selling Content Study aggregates data from over 100 leading global financial services firms—including Asset Management, Wealth Management, Property & Casualty insurance, Life & Annuities, and Banking—and their cumulative 260,000 agents and advisors who used the Hearsay platform during the calendar year 2023.This year’s study analyzed more than 13 million published social media posts, which garnered more than 21 million engagements across Facebook, LinkedIn, X (formerly Twitter), and Instagram. This data was extracted from the Hearsay Systems platform to uncover insights into the behaviors of corporate social media program administrators, field publishers, and consumers.“Our Social Selling Content Study is the most comprehensive of its kind, telling a story of what works best to drive engagement—and business—across financial services, both as a whole and by sector,” said Leslie Leach, Chief Marketing and Strategy Officer of Hearsay Systems. “Target audiences are consuming a high volume of financial content across more channels than ever before, yet engagement dropped this year. Our survey points out areas of weakness and opportunity so that firms can fine-tune their strategy and tactics to make the most of their social programs.”2024 Social Selling Content Study Key FindingsThe number of engagements is down: The data shows that individuals are consuming more content across channels overall, but they’re opting to engage with it less often than last year.The data shows that individuals are consuming more content across channels overall, but they’re opting to engage with it less often than last year. Instagram generated the most engagement: Instagram performed 3x better than Facebook and 14x better than X—but was also the least utilized social platform (again) this year.Instagram performed 3x better than Facebook and 14x better than X—but was also the least utilized social platform (again) this year

Hearsay Systems, the trusted global leader in digital client engagement for the financial services industry, today announced the findings of its 2024 Social Selling Content Study.

SAN FRANCISCO--(BUSINESS WIRE)--Hearsay Systems, the trusted global leader in digital client engagement for the financial services industry, today announced metrics associated with long-term customer Co-operators’ upgrade to the latest version of Hearsay Sites. Hearsay Sites provides Co-operators, a leading Canadian financial services co-operative, with an online destination for each agency—managed via a centralized platform for brand and regulatory compliance. Each site is highly personalized—serving as a valuable channel to attract new clients, collect information, and take action, effectively opening new opportunities for their advisors. In the six months since unveiling its redesigned Hearsay-powered websites, the firm has received approximately 10,000 client contact forms, with a 17% increase in form submissions over that time period; 60% of these were completed after business hours. Additionally, 40% of client call requests now come from areas of the country where Co-operators’ coverage is not as dense as in popular metropolitan centers. This data underscores that Co-operators has been able to extend its reach through a key customer touchpoint–advisors’ websites–to engage potential clients in additional geographic areas, at any time of day