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Heart & Soil

Advocates for animal-based, whole foods health

Overview

Heart & Soil builds a community around health rooted in ancestral nutrition and a critique of modern processed foods. It focuses on restoring physical, emotional, and social well-being by challenging the modern food system’s emphasis on processed foods and the demonization of animal foods, and by promoting a lifestyle that connects people with natural foods, the land, and each other. Its products and messaging center on empowering a tribe to reclaim radical health and a more natural way of eating, rather than presenting a single product. The company’s goal is to improve overall well-being by reviving traditional dietary practices and stronger human connections through food and community.

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About Heart & Soil

Simplify's Rating
Why Heart & Soil is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Food & AgricultureSocial Impact

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Austin, TX

Founded

2020

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What believers are saying

  • Amazon listed Whole Package on November 9, 2026, widening distribution.
  • Heart & Soil kept marketing Joint Strength & Repair through 2026, signaling product continuity.
  • Heart & Soil Collective fundraising and community programs strengthen brand loyalty and local goodwill.

What critics are saying

  • Bathersfield v. Heart & Soil Supplements threatens costly TCPA damages and discovery.
  • The October 29, 2026 class action targets pre-9 a.m. marketing texts.
  • Commodity supplement rivals can copy organ-based positioning, crushing pricing power fast.

What makes Heart & Soil unique

  • Organ meats and collagen-heavy formulas like Joint Strength & Repair distinguish Heart & Soil.
  • Founder-led direct-to-consumer branding keeps a cult-health audience engaged.
  • Amazon availability in 2026 expands reach beyond the company website.

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Benefits

  • Health Insurance
  • Vision Insurance
  • Dental Insurance
  • 401(k) Company Match
  • Paid Vacation
  • Parental Leave
  • Gym Membership

Company News

The National Law Review
Oct 30th, 2026
HEART & SOIL GETS DUNKED ON IN TCPA SUIT: TCPA Defendant's Counterclaim Tossed as "Redundant" As Gerald Lane Cruises to Win

949-350-3663 HEART & SOIL GETS DUNKED ON IN TCPA SUIT: TCPA Defendant's Counterclaim Tossed as "Redundant" As Gerald Lane Cruises to Win. Friday, October 30, 2026 I always lived by the mantra: you can say a lot of things about me but you can never say I'm boring. So it is with our legal practice at Troutman Amin, LLP. We dream up new ideas all the time- and have a ton of first-in-the-nation wins as a result. And you can never say our arguments are dull- or redundant. But that was not the case for a TCPA defendant facing a class action in So. Cal. this week. And they got absolutely dunked on by bulk-filer Gerald Lane. In Bathersfield v. Heart & Soil Supplements, 2026 WL 3259806 (S.D. Cal. Oct. 29, 2026) the defendant tried to bring a counterclaim against the plaintiff for breach of contract and declaratory relief. Now the breach of contract claim should have stuck to some degree- the plaintiff had agreed to terms indemnifying the defendant for any losses arising out of his violation of the terms and conditions of the website where he submitted his webform. Arguably his lawsuit violated the terms of the agreement. So this claim probably should have stuck around. But there was a problem. Rather than just plead a breach of contract claim the defendant decided to bring a "redundant" declaratory relief claim asking the court to rule on several legal issues underlying the Plaintiff's claim- but the court would do that anyway in determining the merits of the actual lawsuit. In essence the defendant was trying to pig out- it wanted to waste the court's time dealing with a separate vehicle to answer questions IT wanted answered despite the fact those issues were already going to be addressed in the main suit. And that got the ball rolling. Once the court granted a rare motion to strike the counterclaim- finding it was wholly redundant of the main action- it didn't stop there. It went on to throw out the entire breach of contract claim as well. Eesh. Tough (unnecessary) loss. Plus this was Gerald Lane winning again! When Gerald Lane gets your entire counterclaim struck you know there's a problem. I'm not saying he's a bad lawyer. Just saying he's not a guy that should be dunking on people like this. Eesh again. Just goes to show, don't be boring (or redundant.) Chat soon. Current public notices. Published: 29 October, 2026 Published: 27 October, 2026 Published: 26 October, 2026 Published: 22 October, 2026 Published: 2 October, 2026 Published: 25 September, 2026 Published: 24 September, 2026

Heart & Soil
Jan 7th, 2024
Issue #78: A look back at 2023...

In September, Heart & Soil launched Joint Strength & Repair, its most collagen-rich product yet.

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