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Helen of Troy

Global consumer products company with brands

Overview

Helen of Troy is a global consumer products company with a portfolio of brands in Home & Outdoor and Beauty & Wellness. It sells everyday consumer goods built on more than 55 years of experience, focusing on quality and reliability. The company differentiates itself through a broad, world-class brand lineup, long-standing expertise, and a culture that emphasizes employee growth and teamwork. Its goal is to grow its brands and deliver dependable products to consumers while supporting personal and collective success within its organization.

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About Helen of Troy

Simplify's Rating
Why Helen of Troy is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsultingEnterprise SoftwareCybersecurityAI & Machine Learning

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

El Paso, Texas

Founded

1968

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Simplify's Take

What believers are saying

  • Q1 fiscal 2027 net sales rose 8.2% to $402.1 million.
  • Management raised fiscal 2027 revenue guidance to $1.759 billion-$1.831 billion.
  • Olive & June added $26.8 million in Q1 sales and supports higher-margin beauty growth.

What critics are saying

  • Tariffs still hit operating income under $30 million in fiscal 2026.
  • Helen of Troy faces a securities class action over Project Pegasus misstatements.
  • Amended credit terms and $785.5 million debt create refinancing pressure if sales keep falling.

What makes Helen of Troy unique

  • Helen of Troy bought Olive & June on December 16, 2024 for beauty growth.
  • Brand-led restoration shifts Helen of Troy toward faster digital commerce and innovation.
  • The company sold Southaven on April 14, 2026, shrinking logistics drag and reducing debt.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Holidays
  • Paid Parental Leave
  • 401(k) Company Match
  • Basic Life Insurance
  • Short Term Disability (STD)
  • Long Term Disability (LTD)
  • Unlimited Paid Time Off
  • Paid Charitable (volunteer) Leave
  • Educational Assistance

Stock Price

Company News

Yahoo Finance
Oct 15th, 2026
Sonos, Turtle Beach, Helen of Troy: stocks that could gain from lower US-China tariffs

The US-China trade truce now runs to January 2027, and talk of reciprocal tariff cuts on billions of dollars of goods has put import-heavy consumer electronics brands back in focus. Three US-listed stocks stand out. Sonos, with a market cap of $2.10 billion, makes premium speakers and soundbars. It earns about $1.49 billion from audio and video products, including roughly $881 million in the US. Tariffs on goods made in Vietnam and Malaysia may force price rises that could hurt sales. Turtle Beach, valued at $260 million, sells gaming headsets made in Asia. Its Q2 2026 revenue of $56.4 million was flat year over year, despite new premium products. Helen of Troy, worth $651 million, sells home, beauty and wellness goods that rely on imported components. Lower duties could cut its costs.

Yahoo Finance
Oct 14th, 2026
Helen of Troy stock trades at 6.8x earnings after an 89% fall from its peak, but turnaround hopes grow

Helen of Troy (HELE), parent of OXO kitchen gadgets, reported better-than-expected fiscal second-quarter 2027 earnings on October 8. Revenue rose 2.1% to $440.9 million, led by a 9.2% rise in Home and Outdoor, while Beauty and Wellness fell 4.5%. The stock has more than doubled in seven months from a 10-year low of $13.85, yet it is down 89% from its January 2021 peak of $265.97. It trades at a forward price-to-earnings ratio of 6.81, against a 10-year average of 13.48. Margins remain weak after $886 million in impairment charges last year. Net debt is $649.2 million, about equal to its market value. Management now expects adjusted earnings of $3.88 a share in 2027, up from $3.50, with tariff refunds supplying nearly 10% of that. Analysts' average target price is $30.50, about $2.50 above the current share price.

Yahoo Finance
Oct 8th, 2026
PepsiCo beats Q3 estimates as jobless claims hit post-Covid low

US weekly jobless claims fell to 197,000, marking the fourth consecutive week below 200,000 and the lowest post-pandemic level. Continuing claims rose slightly to 1.716 million from a revised 1.699 million. The figures demonstrate strength in the labour market despite flat monthly jobs data, suggesting a "low hire/low fire" environment. September's jobs report showed only 29,000 positions added. The steady employment picture supports the Federal Reserve's decision to hold interest rates at 3.75-4.00%, despite inflation at 3.4% remaining above target levels. PepsiCo exceeded Q3 expectations with earnings of $2.34 per share on revenues of $25.27 billion. Helen of Troy reported fiscal Q2 earnings of $0.79 per share, beating estimates of $0.51 by 54.9%.

Yahoo Finance
Jul 8th, 2026
Helen of Troy reports Q1 sales growth of 8.2%, raises full-year revenue outlook to $1.76-1.83B

Helen of Troy reported first quarter fiscal 2027 results with consolidated net sales growing 8.2% to $402.1 million, up from $371.7 million in the prior year period. The El Paso, Texas-based company posted GAAP diluted earnings per share of $1.51, which included a $1.74 after-tax gain from selling a distribution facility. Adjusted diluted EPS came in at $0.17, down from $0.41 in the year-ago quarter. Gross profit margin declined to 46.0% from 47.1%. The company raised its full fiscal 2027 consolidated net sales outlook to $1.759–$1.831 billion whilst maintaining adjusted diluted EPS guidance of $3.25–$3.75. CEO G. Scott Uzzell said the results reflect "early signs of progress" on the company's multi-year roadmap and disciplined execution across both business segments.

Yahoo Finance
Apr 26th, 2026
Helen of Troy shares jump 25% as analysts raise price target to $29.33 after earnings beat

Helen of Troy Limited has raised analyst price targets to $29.33 following its latest annual results, despite reporting statutory losses of $39.08 per share. The company's revenues of $1.8 billion met analyst forecasts, whilst losses were 7.7% larger than expected. Four analysts now forecast 2027 revenues of $1.79 billion, roughly flat year-on-year, with the company expected to turn profitable at $2.62 earnings per share. The consensus price target rose 19%, with estimates ranging from $23.00 to $40.00 per share. Analysts anticipate Helen of Troy's years of declining revenue will end, marking an improvement on the past five years' 4.4% annual revenue shrinkage. However, the company is still expected to grow slower than the industry average of 4.9% annually.

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