Helium 10

Helium 10

Amazon seller research and optimization suite

Overview

Helium 10 provides a subscription-based suite of tools for Amazon sellers, brands, and agencies to manage and grow their businesses on the Amazon platform. It includes product research, keyword analysis, listing optimization, market intelligence, and advertising management in a single web platform. It differentiates itself by focusing specifically on Amazon and offering many core seller functions in one integrated platform for individuals and large agencies. Its goal is to help sellers succeed by delivering actionable data, automation, and workflows that improve visibility and sales on Amazon.

About Helium 10

Simplify's Rating
Why Helium 10 is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Irvine, California

Founded

2015

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Simplify's Take

What believers are saying

  • Helium 10 Ads merges Pacvue-powered search optimization and ad technology.
  • Competitor Insights Dashboard and Market Tracker 360 boost analytics.
  • Listing Analyzer and ASIN Insights Tracker skyrocket sales performance.

What critics are saying

  • Platinum cuts cap Cerebro at 100 searches, driving 60-80% churn in 3-6 months.
  • Jungle Scout erodes share with superior database in 6-12 months.
  • Rufus AI obsoletes keyword tools, causing existential failure in 18-24 months.

What makes Helium 10 unique

  • AI Listing Builder optimizes for Amazon Rufus semantic layer beyond A9 keywords.
  • Adtomic Precision AI enhances Walmart Connect advertising automation.
  • TikTok Shop integration enables bulk Amazon listing porting in Platinum tier.

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Benefits

Paid Holidays

Floating Holidays

Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Parental Leave

Paid Time Off to Volunteer

Company News

Practical Ecommerce
Mar 6th, 2025
New Ecommerce Tools: March 6, 2025

Helium 10, a provider of ecommerce marketplace data, has launched Helium 10 Ads, a merging of search optimization and ad technology powered by Pacvue, a retail media provider.

The Economic Times
Jul 9th, 2024
Helium secures pre-seed funding Led by Merak Ventures to help ecommerce with advanced AI technologies

Merak Ventures, an early-stage venture capital (VC) firm said it led a Rs 4.5 crore pre-seed funding round in Helium, an AI platform which bakes product and visitor intelligence into ecommerce websites to help them convert better.

BloggersNeed
Oct 3rd, 2023
Helium 10 Vs SellerApp 2023

On the other hand, Helium 10 is a direct competitor to SellerApp, offering its own set of unique features and benefits.

SalesTech Star
Sep 28th, 2023
Helium 10 Expands Its Walmart Connect Offerings with AI-Enhanced Adtomic Integration to Help Optimize Advertising Performance and Automate Workflows

Helium 10, the leading provider of cutting-edge ecommerce solutions for brands, agencies and sellers, today announced the release of its Precision AI upgrade to bolster its already powerful Adtomic solution for Walmart Connect advertising management.

Project FBA
Aug 18th, 2023
Mastering Competitor Insights and Analytics with Helium 10

In an exciting development, Helium 10 has introduced an advanced feature that could change the game - the Competitor Insights Dashboard.

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