hello82

hello82

Global K-pop distribution, marketing, events

Overview

hello82 connects K-pop artists with fans worldwide through a global record label and distributor model. It releases and sells K-pop albums and exclusive merchandise, partners with retailers, and creates online and offline fan experiences, including immersive events and tours, while producing original multilingual content for its YouTube channel. The company differentiates itself with a fan-centric approach, international offices (Los Angeles, Atlanta, Seoul), flagship fan spaces, and a dedicated live events division called hello82 presents, along with a strong social media presence and independent music label status since 2021. Its goal is to grow the reach and engagement of K-pop artists by combining music distribution, marketing, content, and live experiences into a single ecosystem.

About hello82

Simplify's Rating
Why hello82 is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Consumer Goods

Entertainment

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

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Founded

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Simplify's Take

What believers are saying

  • P1Harmony UNIQUE shipped March 2026 as a hello82 exclusive Billboard-eligible release.
  • ATEEZ GOLDEN HOUR : Part.5 hit No. 1 on Billboard 200.
  • July 2026 MOU with Danal Entertainment expands IP, merchandise, events, and content cooperation.

What critics are saying

  • Revenue depends heavily on P1Harmony and ATEEZ; partner churn breaks the model.
  • SoHo and LA leases need traffic; weak turnout strands fixed costs quickly.
  • BBB lists unresolved complaints; one major distributor or label exit cripples expansion.

What makes hello82 unique

  • hello82 combines K-pop distribution, exclusive merch, and fan-space retail across cities.
  • Its SoHo flagship at 427 Broadway turns album launches into events.
  • P1Harmony and ATEEZ releases use hello82 exclusives that count toward Billboard charts.

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Benefits

Remote Work Options

Flexible Work Hours

Company News

The Music Universe
Jul 16th, 2026
Tiny Vinyl expands with new player and accessories line.

Tiny Vinyl expands with new player and accessories line. The 4-inch vinyl format offers music in a new way. Following the breakout success of their miniature vinyls, Tiny Vinyl unveils its own dedicated line of products and accessories, including a new Tiny Vinyl Player, Crate and 2x2 Frame, now available exclusively at Target. #Amgen Sponsored A mother and daughter's osteoporosis story shows why bone density screening matters. thehealthy.com > "Our fans asked for tiny accessories, and we listened. We are excited to offer a custom player, crate and frame for our fans to enjoy," says Tiny Vinyl co-founder Neil Kohler. "These new products give music fans and collectors everything they need to build out their own little Tiny Vinyl universe, a setup as fun and personal as the music they love," adds co-founder Jesse Mann. #LillyPartner - LDCT scan Annual scans can help detect lung cancer early. A quick LDCT can could help early detection. thehealthy.com > While Tiny Vinyl plays on most standard manual turntables, the new Tiny Vinyl Player offers a fun (and tiny) customized way to enjoy Tiny Vinyl's omni-genre selection and unique 4-inch vinyl format. The crate offers collectors a place to store their growing Tiny Vinyl collection, while the frame allows them to display their favorite Tiny Vinyl projects stylishly. The player will retail for $49.99, the Crate for $19.99, and the Frame will be $14.99. Tiny Vinyl is the most innovative new physical music format of the past 20 years, bridging the gap between modern and traditional to offer artists a new collectible for fans that easily fits in your pocket. Tiny Vinyl is a joyful way for fans to appreciate their favorite artists in a special, limited-edition item curated by artists for their biggest fans. Think of Tiny Vinyl as a fun collectible - akin to a baseball card- that is still a playable record that measures four inches and can hold up to four minutes of audio per side. Available online and in-store now, Tiny Vinyl is a curated collectible with two singles on a 4-inch vinyl disc. Tiny Vinyls are sold at all Target stores and directly with exclusive artist partners. Tiny Vinyl's initial series of dedicated releases features many of the world's biggest artists, including releases from BTS, Chappell Roan, Rihanna, Ariana Grande, Olivia Rodrigo, Kpop Demon Hunters, Gracie Abrams, Tate McRae, Doechii, Doja Cat, Noah Kahan, Katseye, Lola Young, Frank Sinatra, Lainey Wilson, Kacey Musgraves, Bruno Mars, Daddy Yankee, Teddy Swims, Britney Spears, Keith Urban, The Rolling Stones, Black Sabbath, Mötley Crüe and more. Most recently, Tiny Vinyl partnered with independent K-pop label Hello82 on an annual multi-release program, with two inaugural Tiny Vinyls from Ateez, with additional titles forthcoming. Tiny Vinyl Co-Founders, Neil Kohler and Jesse Mann, saw two trends overlapping - the resurgence of vinyl and a trend toward miniature collectibles. Kohler and Mann believed fans and the industry would connect with a new pocket-sized take on the ever-popular vinyl format. They then partnered with Nashville Record Pressing, an acclaimed vinyl manufacturer and Nashville-based subsidiary of GZ Media, the world's largest manufacturer of vinyl records, to develop the format. After releasing a handful of Tiny Vinyls with artists in Nashville, the Tiny Vinyl team realized they had a product with mass appeal. Each Tiny Vinyl is produced as a numbered, limited edition with the highest manufacturing standards - just like 12-inch vinyl. Providing a more sustainable spin on vinyl, all Tiny Vinyl records are made from 100% bio-attributed vinyl while utilizing approximately one-tenth of the material versus a standard 12-inch vinyl to reduce reliance on fossil fuels and waste. With two tracks per disc, every Tiny Vinyl sold counts as two track sales, so just five equal one album sale - making them both collectible and chart-eligible with Billboard and the RIAA. Over the past 20 years, vinyl sales have significantly grown and now top 50 million units per year in the United States alone, according to Luminate.

K-popped
Jan 17th, 2026
hello82 opens new location in NYC for K-pop fans!

hello82 opens new location in NYC for K-pop fans! Ultimate K-pop Fan Space - hello82 - Celebrates Grand Opening of NYC Location January 24-25 WHAT: hello82, the ultimate fan space for K-pop fans, celebrates the grand opening of its New York City location. Fans in attendance can join the festivities at the Soho location where there will be local vendors, and hello82 hosting giveaways and selling signed K-pop albums, photocards and other unique fan-centric merchandise. A ribbon cutting is planned for 11am ET on Saturday, January 24. When hello82 held the Grand Opening for their Atlanta location, over 200 fans lined-up to get the first look at the new space. WHERE: 427 Broadway 1st Floor, New York, NY 10013 WHEN: Ribbon Cutting Ceremony @ 11am ET on Saturday, January 24 Events, such as a K-pop Pre-Club Night (6-9pm ET on Saturday) to run all weekend (January 24 and 25, 2026) ABOUT Hello82: hello82, the U.S-based k-pop label and lifestyle brand behind the chart successes of top k-pop acts such as ATEEZ and P1Harmony, has been connecting artists with their global fanbases since 2018 through exclusive digital content, merchandising partnerships, concert tours, and organized pop-ups and brick-and-mortar stores in international locations including Los Angeles, Atlanta, Chicago, San Diego, Mexico City, and now, New York City, with plans for further expansion.

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