Herald

Herald

Digital insurance API aggregating multiple carriers

Overview

Herald offers a digital infrastructure platform for the commercial insurance market. It provides a single API through which insurance companies and their partners can quote and bind policies from more than sixty carriers, reducing the time to market for new products. The API comes with extensive documentation and support, helping clients integrate quickly and focus on improving customer experiences. Herald also helps clients connect to digital-distribution sources and add new partners without long implementation efforts, offering insights into the distribution ecosystem. Revenue comes from charging clients for API access and related services. Unlike providers that sell standalone workflow solutions, Herald supplies the infrastructure that carriers and partners use to deliver insurance experiences to customers. Overall, Herald’s goal is to simplify multi-carrier integration, enable embedded insurance experiences, and expand digital distribution in the commercial insurance space.

About Herald

Simplify's Rating
Why Herald is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Financial Services

Company Size

51-200

Company Stage

Series A

Total Funding

$20M

Headquarters

Boston, Massachusetts

Founded

2021

Get referred to Herald

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Herald raised $12 million from Lightspeed and Brewer Lane in October 2024.
  • QuoteWell and Broker Buddha partnerships validate demand for instant quoting and binding.
  • Herald's 2026 docs show steady expansion, including autofill, webhooks, and dynamic applications.

What critics are saying

  • Coterie, Tint, and other API insurers compress Herald's neutral-distribution advantage by 2026.
  • Herald's Babbix integration deepens product scope, but weak execution breaks trust quickly.
  • If carriers bypass Herald with proprietary APIs, its aggregation layer becomes an avoidable middleman.

What makes Herald unique

  • Herald indexes 86 carriers and 228 products across 25 commercial lines in 2026.
  • Herald's 2025 Babbix acquisition adds email-native AI workflows atop its carrier API.
  • Herald supports quote, bind, issue, and inbox-based submissions inside existing broker workflows.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$20M

Meets

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$12M
Herald
$15M
Canva
$30M
Kalshi

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Company Equity

Hybrid Work Options

401(k) Retirement Plan

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Relocation Assistance

Parental Leave

Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

4%
Beinsure
Jul 21st, 2025
Herald acquired Babbix, an email-native AI agent developed for brokers

Herald, a provider of digital infrastructure for commercial insurance, has acquired Babbix, an email-native AI agent developed for brokers

Coverager
Jul 17th, 2025
Herald Makes Strategic Leap with Acquisition of AI-Powered Insurtech Babbix

New York, NY - July 17 2025 - Herald, who builds digital infrastructure for commercial insurance, has acquired Babbix, an email-native, AI agent purpose-built for brokers.

VCNewsDaily
Oct 17th, 2024
Herald Raises $12 Million Series A

BOSTON, MA, Herald, the leading digital infrastructure provider for commercial insurance, announced a $12 million Series A funding round.

Citybiz
Oct 16th, 2024
Herald Raises $12 Million

Herald, the leading digital infrastructure provider for commercial insurance, announced a $12 million Series A funding round co-led by Lightspeed Venture Partners and Brewer Lane Ventures with participation from Afore Capital and Underscore Venture Capital.

Coverager
Mar 15th, 2024
Marble Adds Commercial Insurance

Insurance startup. Marble <i class="fa fa-info-circle company-popover" data-content="h3Marble/h3. div

Recently Posted Jobs

Sign up to get curated job recommendations

Herald is Hiring for 5 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →