Herschel Supply

Herschel Supply

Direct-to-consumer bags, luggage, accessories retailer

Overview

Herschel Supply Co. designs and sells durable bags, hardshell luggage, and accessories for everyday use and travel. Its products are built with quality materials and practical design and sold direct-to-consumer through its website and authorized retailers to control brand, pricing, and customer experience. Each item comes with a Limited Lifetime Warranty that covers material and manufacturing defects for the original purchaser's lifetime, along with a flexible return policy that offers free return shipping for exchanges or store credit, while refunds incur a $5 fee. The company focuses on customer satisfaction and long-lasting style, aiming to be a trusted provider of carry gear and accessories.

About Herschel Supply

Simplify's Rating
Why Herschel Supply is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Design

Consumer Goods

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$60M

Headquarters

Vancouver, Canada

Founded

2009

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Simplify's Take

What believers are saying

  • The April 2026 Golf collection adds a new revenue stream and gifting angle.
  • Retail expansion into Calgary strengthens margins and customer data collection.
  • Active trademark registrations protect the brand’s logo, design, and imitation defense.

What critics are saying

  • Solis v. Herschel Supply Company, LTD. remains active in New York federal court.
  • Minecraft and Fjallraven pressure Herschel’s youth and outdoor bag attention.
  • If Golf flops, management burns capital chasing categories beyond core bags.

What makes Herschel Supply unique

  • Herschel’s permanent Golf line launched April 10, 2026, expanding beyond backpacks.
  • Chinook Centre opened Calgary’s first Herschel store, deepening direct brand control.
  • The Kaslo Camera Bag Tech keeps designer-led, travel-focused utility central.

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Funding

Total Funding

$60M

Above

Industry Average

Funded Over

1 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
BallerStatus
Aug 28th, 2025
Herschel Supply Launches the New Kaslo Camera Bag for Creators on the Move

Herschel Supply launches the new Kaslo Camera Bag for creators on the move.

BravoDeal
Feb 7th, 2023
Zales Valentine's Day Gift Ideas | BravoDeal

To make things easier, Herschel Supply Co. has created this gift guide for the ultimate Valentine's Day jewelry gifts of 2022.

Daily Hive
Jan 10th, 2023
Herschel has opened its first Calgary store at Chinook Centre (PHOTOS) | Curated

Canadian company Herschel is opening its first Calgary store, and it looks amazing.

LBB Online
Sep 13th, 2022
Herschel Supply Co launches ‘Bank of Creativity

And it’s for this reason that Herschel, alongside Rethink, launched their very own ‘Bank of Creativity’.

Hypebeast
Oct 20th, 2021
Dr. Martens partnered with Herschel Supply Company Ltd. on Oct 20th 21'.

Earlier this month, Dr. Martens teamed up with Herschel Supply Co. for a Pacific Northwest-inspired shoe collaboration, merging their everyday utilitarian aesthetics to rework the Combs II boot and Reeder shoe.

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Herschel Supply is Hiring for 6 Jobs on Simplify!

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