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Herschel Supply
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Direct-to-consumer bags, luggage, accessories retailer
Herschel Supply
Work Here?
Direct-to-consumer bags, luggage, accessories retailer
Overview
Herschel Supply Co. designs and sells durable bags, hardshell luggage, and accessories for everyday use and travel. Its products are built with quality materials and practical design and sold direct-to-consumer through its website and authorized retailers to control brand, pricing, and customer experience. Each item comes with a Limited Lifetime Warranty that covers material and manufacturing defects for the original purchaser's lifetime, along with a flexible return policy that offers free return shipping for exchanges or store credit, while refunds incur a $5 fee. The company focuses on customer satisfaction and long-lasting style, aiming to be a trusted provider of carry gear and accessories.
About Herschel Supply
Industries
Design
Consumer Goods
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$60M
Headquarters
Vancouver, Canada
Founded
2009
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Simplify's Take
What believers are saying
- The April 2026 golf collection broadens Herschel beyond backpacks into higher-value travel accessories.
- Minecraft and HEINZ collaborations generated immediate buzz and sell-through, especially online in 2026.
- Management said January 2026 inventory stayed healthy, enabling experimentation and faster new-category launches.
What critics are saying
- Counterfeit listings already exposed $500,000 revenue risk across global marketplaces in March 2026.
- Private-equity owners pressure Herschel for growth, margin discipline, and a future exit.
- Collaboration-driven demand can fade quickly; unsold limited editions and discounting compress margins by holiday 2026.
What makes Herschel Supply unique
- Herschel mixes heritage styling with travel-first hardgoods like the 2026 HEINZ luggage drop.
- The Calgary Chinook Centre store shows premium brand control across owned retail and direct channels.
- Eurazeo-backed ownership funds faster product launches, including golf and Minecraft collaborations in 2026.
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Funding
Total Funding
$60M
Above
Industry Average
Funded Over
1 Rounds
Benefits
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -1%Herschel Supply launches the new Kaslo Camera Bag for creators on the move.
To make things easier, Herschel Supply Co. has created this gift guide for the ultimate Valentine's Day jewelry gifts of 2022.
Canadian company Herschel is opening its first Calgary store, and it looks amazing.
And it’s for this reason that Herschel, alongside Rethink, launched their very own ‘Bank of Creativity’.
Earlier this month, Dr. Martens teamed up with Herschel Supply Co. for a Pacific Northwest-inspired shoe collaboration, merging their everyday utilitarian aesthetics to rework the Combs II boot and Reeder shoe.
Herschel Supply is Hiring for 8 Jobs on Simplify!
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About Herschel Supply
Industries
Design
Consumer Goods
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$60M
Headquarters
Vancouver, Canada
Founded
2009
Herschel Supply is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today