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Herschel Supply
Work Here?
Direct-to-consumer bags, luggage, accessories retailer
Herschel Supply
Work Here?
Direct-to-consumer bags, luggage, accessories retailer
Overview
Herschel Supply Co. designs and sells durable bags, hardshell luggage, and accessories for everyday use and travel. Its products are built with quality materials and practical design and sold direct-to-consumer through its website and authorized retailers to control brand, pricing, and customer experience. Each item comes with a Limited Lifetime Warranty that covers material and manufacturing defects for the original purchaser's lifetime, along with a flexible return policy that offers free return shipping for exchanges or store credit, while refunds incur a $5 fee. The company focuses on customer satisfaction and long-lasting style, aiming to be a trusted provider of carry gear and accessories.
About Herschel Supply
Industries
Design
Consumer Goods
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$60M
Headquarters
Vancouver, Canada
Founded
2009
People at Herschel Supply
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Simplify's Take
What believers are saying
- Herschel launched the Kaslo Camera Bag for creators, expanding its product line for mobile professionals[1].
- The company opened its first Calgary store, strengthening North American retail presence and brand accessibility[1].
- Herschel partnered with Teva and Minecraft, extending reach into outdoor footwear and digital culture niches[1].
What critics are saying
- Warranty policy contradicts Limited Lifetime claim by offering only 1-Year coverage on apparel, creating consumer fraud risk[1].
- Competitors like Dr. Martens and Teva launch parallel utilitarian collaborations, stealing Herschel's core creator segment within 6–12 months[1].
- U.S. reciprocal tariffs will lock in 20–35% higher input costs for imported goods, crushing margins within 12–18 months[1].
What makes Herschel Supply unique
- Herschel offers a Limited Lifetime Warranty for bags and luggage, covering material defects for the purchaser's lifetime[1].
- The company uses a direct-to-consumer model, controlling brand experience, pricing, and customer relationships through its website and authorized retailers[1].
- Herschel maintains a design-driven global identity rooted in timeless utility, emphasized through exclusive product drops and early access updates[1].
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Funding
Total Funding
$60M
Above
Industry Average
Funded Over
1 Rounds
Benefits
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↑ 2%1 year growth
↑ 0%2 year growth
↑ 1%Herschel Supply launches the new Kaslo Camera Bag for creators on the move.
To make things easier, Herschel Supply Co. has created this gift guide for the ultimate Valentine's Day jewelry gifts of 2022.
Herschel Supply is Hiring for 7 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Herschel Supply
Industries
Design
Consumer Goods
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$60M
Headquarters
Vancouver, Canada
Founded
2009
Herschel Supply is Hiring for 7 Jobs on Simplify!
Find jobs on Simplify and start your career today